常識：

1. 美國有家人工智能計算公司叫 英偉達(dá) Nvidia（這不就是我電腦上面的標(biāo)嗎。。）

2. Mellanox 邁絡(luò)思 一直致力于InfiniBand和以太網(wǎng)互聯(lián)產(chǎn)品的研發(fā)工作。。文章寫19年被英偉達(dá)收購，查百度是20年。。

3. CUDA 英偉達(dá)推出的運算平臺

4. Alphabet 谷歌母公司

詞匯、搭配：

1. turbocharge? v. = enhance, boost
   

2. hold the position;? in an enviable position 令人羨慕
   

3. technological shift 技術(shù)轉(zhuǎn)型

4. stand to do sth. = be likely to do sth

5. underpin? v. =? support

6. specialist AI chips 不僅僅可以做名詞，還可以做adj. = accomplished, skillful

7. hype n. = extravagant or intensive publicity or promotion

8. fervour? n. = passion

9. bullish? adj. = aggressively confident

10. jublilant?? adj. = joyous, thrilled

11. have the forethought to do sth.? 有先見之明

12. cement its supremacy 鞏固自己的霸主地位/優(yōu)勢地位

13. woo sb.?? v. =seek the favour, support

14. lasting dominance 持久的優(yōu)勢

15. for a start = to begin with

16. juicy? adj. =substantial, especially with regards to money or profit

17. proprietary? adj. 專賣的，專營的

18. fearsome rivals 可怕的對手

19. deep pocket 財富，資產(chǎn)

20. dent? v. = weaken

21. crypto 加密貨幣

22. cash in on = profit from

23. crimp? v. = hinder

24. chief advantage lies in...主要優(yōu)勢在于。。

    
    

好句：

1. waves of innovation often creates giants. 創(chuàng)新浪潮常常造就巨人。
   

2. microsoft rode the upsurge in desktopcomputers, as Apple did with the smartphone微軟在臺式電腦領(lǐng)域乘風(fēng)破浪，蘋果在智能手機領(lǐng)域高歌猛進(jìn)。

3. exceitement about Nvidia began to mount... 對英偉達(dá)的熱情開始高漲。

4. Regulators worried about the dangers AI poses to society and national security are searching for ways to control the technology.

5. regulation may crimp growth, but is unlikely to kill it.

原文：

Artificial intelligence： Nvincible?
The AI boom has turbocharged Nvidia’s fortunes. Can it hold its position?

Competition and regulation may pose a threat—but only eventually

??? WAVES OF INNOVATION often create giants. Microsoft rode the upsurge in desktop computers, as Apple did with the smartphone. Artificial intelligence (AI) may well be the next big technological shift, transforming the way businesses are run and society functions. If so, plenty of firms selling the software and hardware that underpin AI stand to gain. But none is better positioned than Nvidia, an American firm that makes specialist AI chips. Its market value briefly passed $1trn this week. Will AI sweep Nvidia to big tech-dom?

??? The hype around AI makes the question hard to answer. Excitement about Nvidia began to mount in November, after the release of ChatGPT, an AI-powered chatbot. Since then all manner of firms have launched AI-infused products, adding to the fervour. Jensen Huang, Nvidia’s boss, is unsurprisingly bullish, talking of a “new computing era”. Investors seem just as jubilant. Nvidia’s share price has more than doubled since the start of the year.

??? Much of the excitement is justified. Nvidia is in an enviable position. Its core business is designing high-performance chips. At first it sold these to video-game enthusiasts.The chips were also highly efficient at training AI models, and a new, booming market emerged. But the firm has not just been lucky.With each generation of new chips, it has improved performance many times over. Today it holds over 80% of the market in specialist AI chips.

??? Nvidia also had the forethought to invest in two areas that helped cement its supremacy. One is advanced networking. Because training AI models requires vast amounts of processing power, many chips—sometimes thousands—are used simultaneously. These chips exchange data along a high-performance, AI-tailored network. Today Nvidia controls 78% of that market, thanks to its purchase of Mellanox, a specialist, in 2019.

??? Nvidia’s other strength is its software. CUDA, its AI platform, is popular with programmers and runs only on the company’s chips.By, for instance, giving free access to its chips and software to some AI researchers, the firm focused on encouraging developers to use its software long before its competitors set out to woo them.

??? Despite all these advantages, however, Nvidia’s lasting dominance is not assured.For a start, some of the frenzy around AI may die down. The juicier the firm’s prospects, the more competitors it will attract.Startups and big chipmakers, such as AMD and Intel, want a share of Nvidia’s network and chip businesses.Others are working on open-source and proprietary software that may weaken CUDA’s hold.The biggest challenge, though, may come from Nvidia’s own customers. The cloud-computing arms of both Amazon and Alphabet are designing their own AI-tailored chips. Both have the scale and the deep pockets to become fearsome rivals.

??? Governments also pose a risk. Regulators worried about the dangers AI poses to society and national security are searching for ways to control the technology. Last year America restricted the sale of high-performance chips and chipmaking tools, which dented Nvidia’s sales in the third quarter. If Nvidia is dominant, politicians will find it easier to act.

??? Still, for now the future looks bright. Even if AI mania cools, the technology is bound to be more useful than crypto, another craze that Nvidia cashed in on. Regulation may crimp growth, but is unlikely to kill it. And none of Nvidia’s rivals is yet offering AI products that bundle together software, chips and networking. Nvidia’s chief advantage lies in its ability to package these up and create an attractive ecosystem.That sounds a lot like Microsoft and Apple.