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磨金石教育分享:第63屆「美國傳達(dá)藝術(shù)獎」獲獎作品揭曉

2022-09-02 11:51 作者:磨金石教育  | 我要投稿

美國傳達(dá)藝術(shù)獎(ca獎)創(chuàng)立于1959年,迄今已有63年歷史,是國際上首屈一指的視覺傳達(dá)設(shè)計(jì)競賽,也是視覺設(shè)計(jì)領(lǐng)域最具影響力的大獎之一。靳埭強(qiáng)在其訪談中提到:“81年的時候我設(shè)計(jì)的中國銀行標(biāo)志拿了我從沒拿過的一個重要的獎項(xiàng):ca獎——每年50,000件作品,只有300個可以拿獎——這比現(xiàn)在專門用來賺錢的紅點(diǎn)獎不知道優(yōu)越多少?!?/p>

ca獎共有設(shè)計(jì)、廣告、字體、插畫、互動、攝影六大競賽單元,獎項(xiàng)分為:卓越獎(Award of Excellence-最高獎)和入圍獎(Shortlist),獲獎作品將頒發(fā)獎杯和證書,并被認(rèn)證為本年度最杰出的傳達(dá)藝術(shù)作品,收錄于ca年鑒銷售全球,在國際范圍推介。

Cheers Boutique Limited Edition Beer Cans

Karl-Frédéric Anctil, art director/creative director

UULTRAA, illustrator

Featuring Agency, design firm

Catherine Roux, Boutique Cheers, client

“In an ever-growing crowded craft beer market, we wanted to achieve real visual impact both online and on shelves. We opted for a simple but creative design that really stands out at a glance and accommodates multiple small-batch releases by online beer store Boutique Cheers each month.”

Petite eau Vodka

Daniel Robitaille, designer/art director

Paprika, design firm

Distillerie Grand Dérangement, client

“After the launch of SAGA Grand Gin, Distillerie Grand Dérangement launched Petite Eau Vodka, the first organic vodka made in Québec. Its name is inspired by the origin of the Slavic word vodka, which translates to ‘little water.’ The traditional water crafts are symbolized by the miller, the water carrier and the dowser; their faces are veiled by a royal blue stream stretching from one bottle to the next.”

Danke's Easter: from our family to yours

Renata Alcantara, designer/creative director

Caroline Freire, writer

Marina Reis, illustrator

Nata Design, design firm

Ernesto Neugebauer, Danke, client

“Chocolate brand Danke has been a family business since 1892. For its Easter packaging, we drew inspiration from postcards of the late 19th century to honor working families on cacao farms by portraying them as bunnies. Custom vintage-style illustrations combined with golden foil and the brand’s pastel colors tell the brand’s story, values and its commitment to supporting family agriculture and ending child labor.”

Pondejoy

Rahul Bhogal, designer/creative director

Pophaus, photographer

Nothing Design Studio, design firm

Pondejoy, client

“Pondejoy, a Boston-based mochi donut company, wanted to create a brand that celebrated Korean culture and tradition that didn’t compromise on craft and brought a sense of joy. On the exterior, the design features an inviting bojagi (traditional Korean wrapping cloth) pattern that creates a distinctive visual code. We chose GT Flexa as the primary font because of its extensive type design, which enables us to create a stretchy, crispy personality—appropriate to the attributes of a mochi donut.”



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