Women’s sport generally suffers from a lack of media exposure, which does not reflect the growth of female athletes’ engagement.

女性運動通常缺乏媒體曝光，這并沒有反映出女性運動員參與度的增長。

Behind the scenes, it is the widely accepted commercial logic, which deems women’s?sports as ‘not interesting,’ resulting in resources being disproportionally allocated to their?male counterparts.

在這背后，是普遍接受的商業(yè)邏輯，認為女子體育“無趣”，導(dǎo)致資源不成比例地分配給了男性體育項目。

Yet, existing critical accounts of China’s sports fandom remain largely focused on men’s games. Although there have been a few studies on the media portrayals of sportswomen, limited attention has been paid to male Chinese fans’ engagement with women’s sports.

然而，現(xiàn)有的關(guān)于中國體育迷的評論主要集中在男子比賽上。?雖然有一些關(guān)于女運動員媒體形象的研究，但很少有人關(guān)注中國男性粉絲對女子運動的參與。?

The Olympics, as a sporting megaevent organised by the IOC, which officially recognises equality, diversity, and inclusion, offer sportswomen a stage to pursue their gender politics, although such efforts are hampered by the institutionalisation of patriarchy in the media.

奧運會作為國際奧委會組織的體育盛事，正式承認平等、多樣性和包容性，為女運動員提供了一個追求性別政治的舞臺，盡管這種努力受到了媒體父權(quán)制制度化的阻礙。

Beneath the surface of sexualisation is the persistence of gendered values, which trivialise sportswomen’s athletic accomplishments.?Such a trivialisation becomes apparent when sportswomen’s achievements are assessed against that of their male counterparts, allowing male fans to substantiate the perceived superiority of men.

在性別化的表面下是性別價值觀的持續(xù)存在，這使得女運動員的運動成就變得微不足道。當女運動員的成就與男運動員的成就進行比較時，這種輕視就變得明顯起來，這讓男球迷得以證實男性的優(yōu)越感。

As always, such fame gradually fades away after the Olympics, but they were indeed superstars throughout the summer of 2021 when the sports media devoted their full attention to the megaevent.

像往常一樣，奧運會結(jié)束后，他們的名氣會逐漸消失，但在整個2021年夏天，他們確實是超級巨星，當時體育媒體將全部注意力都放在了這一盛事上。

However, such a self-reflective analysis only occurs at a superficial level, which points towards the playfulness of their sexualisation of elite sportswomen rather than their contemplation of structural gender inequality.

然而，這種自我反思的分析只出現(xiàn)在一個膚淺的層面，它指向的是他們對精英女運動員性化的戲謔，而不是他們對結(jié)構(gòu)性性別不平等的思考。

This trend coincides with the objectification of sportswomen in the sports media in both China and the West, as documented in existing scholarship.

這一趨勢與中國和西方體育媒體對女運動員的物化不約而同，正如現(xiàn)有學(xué)術(shù)文獻所記載的那樣。