全球展廳展館設(shè)計創(chuàng)意與分享

前言

PREAMBLE

沉浸式空間是綜合利用聲光電技術(shù)對空間進行藝術(shù)化改造和數(shù)字創(chuàng)意的糅合升級，旨在營造一個能令觀者沉浸在既設(shè)定場景中的多媒體數(shù)字空間，為觀者提供一個觸手可及、極具視覺沖擊的沉浸式體驗。沉浸式的要義在于故事的集中呈現(xiàn)與過程的自然綻放，是展廳品牌形象工程核心展示手段，也是作為展廳展示手法區(qū)別于普通宣傳手法的關(guān)鍵所在。

展廳展館中沉浸式空間重要性

?沉浸式展廳展館，關(guān)鍵是要營造"沉浸感"，所以打造展廳一定是要打造將聲、光、電與藝術(shù)設(shè)計完美結(jié)合沉浸式數(shù)字展廳。在打造沉浸式展廳展館時，首先要植入文化和創(chuàng)意沉浸元素。文化和創(chuàng)意沉浸元素的植入能在內(nèi)容上豐富展廳展館，可以讓原本以營銷為目標的展廳展館，創(chuàng)造性地轉(zhuǎn)換為一個體驗空間場所，具體包括體驗、行為、情感宣泄等，與參觀者建立情感共鳴，增強參觀者對企業(yè)文化的直觀感受和認同。

The key to an immersive exhibition hall is to create a "sense of immersion", so to build an exhibition hall, we must create an immersive digital exhibition hall that perfectly combines sound, light, electricity and art design. When creating an immersive exhibition hall, the first thing to do is to implant cultural and creative immersion elements.

打造沉浸式展廳展館，要注重五感疊加的沉浸式情感體驗。如今，互聯(lián)網(wǎng)的沖擊正重塑著消費者的購買行為，娛樂與享受體驗逐漸成為各大線下消費場所的打造核心。人們往往以身體感知世界的存在，沉浸氛圍所營造的正是將人們的身體蛻變?yōu)楦泄傧到y(tǒng)，最大限度地調(diào)動人們的視覺、聽覺、嗅覺、味覺與觸覺，進而實現(xiàn)行為與情感層面的互動。

To create an immersive exhibition hall, it is necessary to pay attention to the immersive emotional experience with the superposition of five senses. Today, the impact of the Internet is reshaping consumers' purchasing behavior, and entertainment and enjoyment experience have gradually become the core of major offline consumption venues

沉浸式空間的作用是什么呢？

沉浸式展項一般包括環(huán)幕、弧幕、折幕、球幕、地幕、3D/4D/5D影院、全息投影、數(shù)字沙盤、幻影成像、墻面互動、鏡面互動、體感互動、藝術(shù)裝置、VR虛擬現(xiàn)實、AR增強現(xiàn)實等。在展館展廳中，空間、場景與多媒體展項是一個整體性的藝術(shù)。所以很多時候是多種展項的綜合運用，和聲光電與藝術(shù)設(shè)計完美結(jié)合，從而呈現(xiàn)出一個沉浸式的體驗空間。
Immersive exhibition items generally include ring screen, arc screen, folding screen, spherical screen, ground screen, 3D/4D/5D cinema, holographic projection, digital sand table, phantom imaging, wall interaction, mirror interaction, somatosensory interaction, art installation, VR virtual reality, AR augmented reality, etc.

沉浸式體驗的迷人之處在于，它能讓參觀者充分利用多重感官，身臨其境到場景里，達到全身心融入、沉浸和情感交流，賦予展示空間一種全方位新體驗。走馬觀花的速食時代已經(jīng)過去，走心才能適應(yīng)行業(yè)發(fā)展的變化，多元化的沉浸式體驗正在為文博、文旅、展覽業(yè)帶來更多的可能性。The fascinating thing about immersive experience is that it allows visitors to make full use of multiple senses, immerse themselves in the scene, achieve full-body integration, immersion and emotional communication, and endow the exhibition space with a new all-round experience. The era of fast food is over. Only by walking can you adapt to the changes in the development of the industry. Diversified immersive experiences are bringing more possibilities to the cultural expo, cultural tourism, and exhibition industries.