TED演講者：Tim Dunn / 提姆·鄧恩

演講標題：How we're reducing the climate impact of electronics / 我們?nèi)绾螠p少電子產(chǎn)品給氣候帶來的影響

內(nèi)容概要：The seemingly mundane electronics you use every day -- your stove, dishwasher, TV and much more -- have a cumulative effect on the climate, says Best Buy's director of environmental affairs Tim Dunn. He shares how the company is helping people reduce their carbon impact through energy-efficient products, considering the full life cycle of everything they sell and designing for circularity -- as well as their commitment to get to net-zero by 2040.

你每天都在使用的那些看似平常普通的電子產(chǎn)品——廚灶、洗碗機、電視等等——對我們的氣候卻有著巨大的影響，百思買環(huán)境事務主管提姆·鄧恩如是說道。提姆向人們分享自己所屬公司是如何通過銷售節(jié)能產(chǎn)品、衡量每一件產(chǎn)品的生命周期并設計可循環(huán)產(chǎn)品來幫助人們減少碳影響；同時，他也向人們分享了公司在2040年之前實現(xiàn)凈零的承諾。

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【1】Director: TED, Best Buy, Tim Dunn, take one.

導演:TED、百思買、 提姆.鄧恩,第一幕

【2】Tim Dunn: The climate crisis that we're in can be so daunting to think about, it's so systemic.

提姆.鄧恩:衡量我們現(xiàn)在經(jīng)歷的 氣候危機是件嚇人的事 它非常系統(tǒng)化

【3】How do I, as an individual, step into this space and make a difference?

我個人該如何介入 并產(chǎn)生影響呢

【4】Just think of your house or your apartment where you have everything on.

試想你在房子或公寓里 將所有物件通上電

【5】Plugging your refrigerator in: big energy draw in your house; plugging your TV in, full family entertainment, there's another energy draw.

給你的冰箱通上電: 大功率能源就會吸入你的房子 給你的電視通上電,供全家娛樂 又是大功率能源的吸入

【6】You take your stove, your dishwasher, your clothes washer, your clothes dryer.

算上你的廚灶、洗碗機 洗衣機、烘干機

【7】If you take those minor things that we do every day and you can influence that, that is the picture that we can draw to say: here's where we can have the impact.

如果算上這些我們每天都使用的小物件 你能夠對此入手并施以影響 那么我們就能得出結論 這就是我們能夠施加影響的地方

【8】We are a large retailer, unique in a sense that most thing that we sell plug in, have a battery, consume energy in some way.

我們是一家大型零售公司 特別之處就在于 我們所銷售的大部分商品 需要插電,配有電池 以某種方式消耗能源

【9】The use of a product sold is part of our emissions inventory.

使用每一件售出的產(chǎn)品 都會排放碳

【10】Everything we've put out into the market that's plugging in to the electrical grid, we are in some form part of that ownership for that carbon.

每一件上市、接入輸電網(wǎng)的產(chǎn)品 在某種形式上 我們擔負部分的碳責任

【11】When we started putting pen to paper and saw the carbon impact of the use of products that we sell, it was 40 times that of our own operation.

下筆計算時我們發(fā)現(xiàn) 使用中的產(chǎn)品所帶來的碳影響 是我們整個公司運轉 所產(chǎn)生的碳影響的40倍

【12】So that's where we set out to say: if you're plugging in at home, that has to be part of our goals to reduce it.

所以從此我們決定:如果在你家中插電 那就必須保護在我們的減碳目標里

【13】We went through and looked at what items are we putting into customers homes that do have a significant energy draw.

我們實地考察并研究 顧客家中的哪些產(chǎn)品 是非常耗能的

【14】So it was at that point we started to see the scope of Energy Star.

所以自那個時候起 我們看到了能源之星的規(guī)模

【15】Energy Star is a partnership at the EPA and Department of Energy in the US to set a standard to develop the most energy efficient product.

能源之星是美國環(huán)保署 和美國能源部的合作伙伴 它為最節(jié)省能源的產(chǎn)品設立了標準

【16】How can you make this thing work its best but consume the least amount of energy in that process?

如何才能讓產(chǎn)品達到最優(yōu)的運行效果 但在運行過程中消耗最少的能源呢？

【17】And that became the conversation with our vendors.

這就是我們賣方要進行的談話了

【18】If we can have an impact on that customer's energy bill, helping them live more sustainably, that's your story, too.

如果我們能夠影響顧客的能源賬單 讓他們的生活更加可持續(xù)化 就也與你相干

【19】And so we can go from a customer plugging in a new product, being thrilled with their experience, to 100 customers, to 1,000 customers.

所以我們從顧客給新產(chǎn)品通上電 為顧客的產(chǎn)品使用經(jīng)歷而激動 到有100位顧客,再到有1000位顧客

【20】Our next step is how sustainable that product is at end of life.

下一步就是看產(chǎn)品 到使用末期時的可持續(xù)性

【21】Circularity is what we need to get to.

我們要達到循環(huán)這個目標

【22】We're going to account for that.

我們會為這個目標負起責任

【23】When a customer brings that product home, that's just one part of the interaction.

顧客將產(chǎn)品帶回家 這只是交互的一部分

【24】Once that product has met its end of life for that customer, bring us that product back.

當產(chǎn)品的使用壽命已盡時 把產(chǎn)品返還給我們

【25】We will evaluate that product to say: Is there any use in trade-in?

我們會對產(chǎn)品進行評估: 以舊換新能行嗎

【26】Does it need to be repaired?

需要修復嗎

【27】We'll put it through our repair process.

我們將會把它放入修復流程

【28】If it's truly end of life, we will put it into our recycling programs that have vetted partners, held to the highest standards, that's fulfilling the customer promise end to end, but it's also fulfilling our environmental obligations end to end.

如果其使用壽命確實已盡 我們會將其投入可回收項目 這個項目有著審查的合作伙伴 有著最高的標準 能夠從頭到尾實現(xiàn)對顧客的承諾 但同時也能夠盡到我們保護環(huán)境的義務

【29】At the core of it, every single product that we're putting in customers homes, we are there through every single point of that product life.

方案的核心在于 每一件投入顧客家中的產(chǎn)品 它的每一個使用壽命節(jié)點我們都在

【30】Global climate change is impacting us on a scale - our stores, our employees our customers - that not doing something about it is an impact to our business.

全球氣候變化正大規(guī)模地影響著我們 我們的商店,員工,顧客 無動于衷就會對我們的商務造成影響

【31】The time is now to make a difference and accelerate all of our goals and get to net-zero by 2040.

施加影響,加速 實現(xiàn)目標的時機正是現(xiàn)在 在2040年之前實現(xiàn)凈零