Initially, I thought the phrase “Mamba Mentality” was just a catchy?hashtag that I’d start on Twitter. Something witty and memorable.?But it took off?from there and came to symbolize much more.

The mindset isn’t about seeking a result—it’s more about the process?of getting to that result. It’s about the journey and the approach. It’s?a way of life. I do think that it’s important, in all endeavors, to have?that mentality.

Whether I hear an elite college or NBA player or a Fortune 500 CEO?reference the #MambaMentality, I find it very meaningful. When I?see people talk about finding inspiration in it, it makes all of my?hard work, all of the sweat, all of the 3 AM wakeups feel worth it.?That’s why I put together this book. All these pages incorporate?lessons—not just lessons on basketball, but also on the Mamba?Mentality.