信用評分卡Credit Scorecards (7)_業(yè)務(wù)知識 預(yù)測分析
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http://ucanalytics.com/blogs/credit-scorecards-predictive-analytics-part-7/參考
Columbus – A lesson in Leadership哥倫布–領(lǐng)導(dǎo)力課程

The leader – by Roopam
Christopher Columbus – I have adored this man for various reasons at various stages of my life. At seven, I adored him because his mistakes were applauded and became part of history – Columbus mistook Native Americans for Indians because he thought he had landed in Asia rather than the Americas. While my mistakes were circled with red ink and awarded zero, I felt that was unfair – Oh Columbus, you lucky bastard! At seventeen, I adored him because he was a rebel as he went against the popular belief about the planet and sailed in the opposite direction – Oh Columbus, you non-conformist! Now that I feel I know him a little better, I adore him for setting the direction others can follow. He was not the first one to reach the Americas from Europe, although he did not know this. There are references of others achieving this feat before him. However, he was the one who sensitized Europe towards America. At present, the predominant population in the Americas is of European origin. So many people must have followed directions set forth by Columbus – Oh Columbus, you leader!
15th?August – today India, the largest democracy, is celebrating its Independence day. Let us take a moment to applaud the spirit of Columbus in all of us – the explorer, the free thinker – before venturing into the integration of predictive analytics with business processes. In addition, yes, Columbus will pave the way for us to understand this integration better.
克里斯托弗·哥倫布 - 我在生命的各個階段因各種原因而崇拜這個男人。七歲時,我很尊敬他,因為他的錯誤得到了掌聲并成為了歷史的一部分 - 哥倫布把印第安人誤認(rèn)為印第安人,因為他認(rèn)為他已經(jīng)登陸亞洲而不是美洲。雖然我的錯誤被紅色墨水圈起來并且被授予零,但我覺得那是不公平的 - 哦哥倫布,你這個幸運的混蛋!十七歲的時候,我很尊敬他,因為他是一個反叛者,因為他違背了對這個星球的普遍看法,并朝著相反的方向航行 - 哦哥倫布,你是不守規(guī)矩的!現(xiàn)在我覺得我對他的了解要好一點,我崇拜他,因為他設(shè)定了其他人可以遵循的方向。他不是第一個從歐洲到達(dá)美洲的人,盡管他不知道這一點。在他之前有其他人提到這一壯舉。然而,他是那個使歐洲對美國敏感的人。目前,美洲的主要人口來自歐洲。很多人必須遵循哥倫布提出的指示 - 哦哥倫布,你的領(lǐng)導(dǎo)!
8月15日 - 今天,最大的民主國家印度正在慶祝其獨立日。在冒險進(jìn)行預(yù)測分析與業(yè)務(wù)流程的整合之前,讓我們花點時間為我們所有人 - 探險家,自由思想家 - 贊揚哥倫布的精神。此外,是的,哥倫布將為我們更好地理解這種整合鋪平道路。
Integrating Predictive Analytics with Business Processes

Let us accept it, probability and statistics, despite being logical and right, do not come naturally to us humans. Numerous books and theses have repeatedly proven this fact*. The whole furor about the solution to the Monty Hall problem (read the article) is a testimonial to this thesis. Once we have grounded this fact, let us go back to Columbus. Like him, as an analyst, once you have explored the exotic land you want to show it to others. You want them to appreciate it and make it their home.
讓我們接受它,概率和統(tǒng)計,盡管是合乎邏輯的,但是對我們?nèi)祟悂碚f并不自然。 許多書籍和論文反復(fù)證明了這一事實*。 關(guān)于Monty Hall問題解決方案的全部意見(閱讀文章)是本論文的證明。 一旦我們接受了這個事實,讓我們回到哥倫布。 像他一樣,作為一名分析師,一旦你探索了異國情調(diào)的土地,你就要向別人展示它。 你希望他們欣賞它并將它作為自己的家。
*Read Daniel Kahneman’s Thinking, Fast and Slow
The Ace of Advanced Analytics Success高級分析成功王牌
The sole purpose of analytics is business enhancement and growth. The intellectual exercise has to translate into tangible returns. This is by no means an easy task. Let me present the ACE of integration of predictive analytics with business processes. I am feeling like a great business Guru to coin this term ACE – I know you readers are generous to let me get away with some self-indulgence. In fact, could someone tell me how to get this copyrighted? ACE stands for Accessible, Communication-&-Education, and Ease-of-Use.

The ACE of Predictive Analytics project success – by Roopam
Accessible:?All humans are involved-creatures. We want to be part of the new. This is also true for that grumpy manager resisting change in the corner office. He wants to be part of the change. He is also ready for controlled experiments. Make him part of it. This has?helped me significantly while implementation of advanced analytics solutions. The onus is with the analyst to constantly work with the?concern parties. Their knowledge will only enhance the research. Yes, it is time-consuming and could also hurt your ego at times but is absolutely essential for the project’s success.
Communication-&-Education:?All humans are curious creatures. We all love to get educated. Analytics projects are also about educating the decision maker about aspects of predictive analytics including pitfalls. As we have discussed, statistics is not an intuitive science. However, you will find most people more than willing to listen to you. It is about communicating your excitement for the field and the results. If they are not listening to you – try harder and be creative.
Ease-of-use:?Most humans do not like unnecessary complications in their life and analytics is no exception. This is where an astute use of information technology to integrate analytics with business process is an absolute must. For example, the first versions of credit scorecards I saw were excel based standalone applications. Here, the credit underwriters were punching in the information about the borrower all over again. No wonder they hated it. It is not that difficult to integrate the underwriting application with the scorecard, where no extra effort is required for the users. The job of analytics professional is not over till he/she drives the application usage to generate business benefits.
Sign-off Remark
Wow! Am feeling good after completing this seven-part series?(part 1 -7)?on Analytical Scorecards, trust me it is good fun writing. I know you are reading the articles because of all the positive feedback I am receiving. If you would like to write some articles on YOU CANalytics, please drop a mail on?roopam.up@gmail.com?or contact me. I’ll create an author’s account for you. Look forward to hearing back from you.
See you soon with a new topic on Analytics.
分析的唯一目的是業(yè)務(wù)增強和增長。智力活動必須轉(zhuǎn)化為實際回報。這絕不是一件容易的事。讓我介紹預(yù)測分析與業(yè)務(wù)流程集成的ACE。我感覺自己是一個偉大的商業(yè)大師,可以用這個術(shù)語來證明ACE - 我知道讀者很慷慨,讓我放棄一些自我放縱。事實上,有人可以告訴我如何獲得這個受版權(quán)保護的版權(quán)? ACE代表Accessible,Communication - & - Education和Ease-of-Use。
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無障礙:所有人都參與其中 - 生物。我們希望成為新的一部分。對于那個脾氣暴躁的經(jīng)理來說,抵制角落辦公室的變革也是如此。他希望成為變革的一部分。他也準(zhǔn)備好進(jìn)行對照實驗。讓他成為一部分。在實施高級分析解決方案時,這對我有很大幫助。分析師有責(zé)任不斷與關(guān)注方合作。他們的知識只會加強研究。是的,這很費時,有時也會傷害你的自我,但對于項目的成功絕對必不可少。
溝通 - 和 - 教育:所有人類都是好奇的生物。我們都喜歡接受教育。分析項目還涉及向決策者提供關(guān)于預(yù)測分析(包括陷阱)方面的教育。正如我們所討論的,統(tǒng)計學(xué)不是一門直觀的科學(xué)。但是,你會發(fā)現(xiàn)大多數(shù)人都愿意聽你的。它是關(guān)于溝通您對該領(lǐng)域和結(jié)果的興奮。如果他們沒有聽你的話 - 努力嘗試并發(fā)揮創(chuàng)意。
易于使用:大多數(shù)人不喜歡生活中不必要的麻煩,分析也不例外。在這里,精明地使用信息技術(shù)將分析與業(yè)務(wù)流程集成是絕對必要的。例如,我看到的信用記分卡的第一個版本是基于excel的獨立應(yīng)用程序。在這里,信用承銷商正在重新審視借款人的信息。難怪他們討厭它。將承保應(yīng)用程序與記分卡集成并不困難,因為記分卡不需要用戶額外的努力。分析專業(yè)人員的工作還沒有結(jié)束,直到他/她推動應(yīng)用程序使用以產(chǎn)生商業(yè)利益。
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