Part 1 必備素材— 媒體和廣告

基本表達 Some expressions

• Newspaper - tabloid（小報） ; magazine ; radio; television
• An integral part of our lives

positive influence 正面影響

• A good way to relieve stress - entertaining and enjoyable
• A good family bonding activity （針對電視）
• Informative and educational - up-to- the minute news and information （international events ；business and financial news）- fire one's interest in something （more vivid than textbooks）
• raise the public's concern about social issues (poverty;unemployment rate ;crime )- policymakers - take measures- address these issues

Negative influence

• Be harmful to one's health - stare at the screen for many hours - cause eyestrain - lead a sedentary久坐 lifestyle
• cause the decline of test scores
• Have unwanted content不合適: violent or sexual image; offensive language - copy the behavior they see in the in the media 模仿

eg The increased presence of violence in films and television these days is responsible for the rising incidents of violent crimes among youth in society.

So 應對方案

regulate media

carry out film rating system 電影分級制度

• Influence public opinion

To boost the ratings - sensationalize聳人聽聞 news stories / biased / report false news - mislead the public - cause mood swings 情緒的波動 - spread anxiety throughout society 引發(fā)社會的恐慌

Advertising

表達 Expressions

advertisement - television commercials - pop-up advertising 彈出廣告- embedded marketing植入廣告 - public - interest advertising 公益廣告

積極 Positive influence

Company： an important marketing tool-reach target customers 潛在客戶- make products more attractive- boost the sales

Customers ：know more about the products - make choices efficiently；an important source of entertainment - funny / hilarious 有趣

Negative influence

• Annoying- interrupt TV shows - spoil one's enjoyment
• Misleading - exaggerate the function of products

eg： Advertising creates unrealistic expectations about products with exaggerated and misleading claims .- The products may not live up to their promises.

• Lead to impulsive spending 沖動消費- endorse背書 the products - persuade people to buy a certain product- influence consumers' decision - making process - lure people to purchase goods that are not of necessity - spend more than they earn - financial pressure - go into debt 欠債

Part 2 同義替換

1、豐富的（大量的）abundant / ample / profuse

eg： profuse resources 豐富的（大量的）資源

2、合適的

proper / appropriate

3、充足的

enough / adequate / sufficient

eg sufficient funds

Part 3 必備句式

1、A problem of （modern society）is that……

A problem of modern society is that people spend too much online.

2、somebody generally hold（s）the idea that ……

Society generally holds the idea that people who graduate from an overseas institution are stronger job candidates in terms of their language abilities and expansive thinking in a global context.全球思考更有競爭力。