TED演講者：James Hodge / 詹姆斯·霍奇

演講標(biāo)題：Esports, virtual Formula 1 and the new era of play / 電子競技、虛擬 F1 和游戲新紀(jì)元

內(nèi)容概要：As the line between the physical and digital worlds blur, so does the line between real-world and virtual sports. Reframing our understanding of competition, data-driven technologist James Hodge explains how far esports (like virtual Formula 1 race car driving) have come in replicating the conditions of physical sports, making elite competition more accessible than ever before. "This really is the new era for play -- and it's open to everyone," he says.

隨著現(xiàn)實世界與數(shù)字世界的界限變得模糊，虛擬運動和現(xiàn)實運動的界限也變得模糊。數(shù)據(jù)驅(qū)動技術(shù)專家詹姆斯·霍奇（James Hodge）重塑了我們對于競賽的理解，他解釋了電子競技（例如虛擬 F1 賽車駕駛）在復(fù)制現(xiàn)實運動條件上取得的進展，以及它讓精英競賽前所未有的容易觸達。他說：“這真是游戲的新紀(jì)元，它歡迎每一個人?！?/p>

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【1】It was Christmas Day, 1995.

那是 1995 年的圣誕節(jié)。

【2】My brother Rich and I, we're up early, we're excited, it's Christmas.

我和我的兄弟里奇 （Rich）很早就起床了, 因為是圣誕節(jié),我們都很興奮。

【3】He rushed into my room and in there my father had left his IBM ThinkPad and a note.

他沖進我房間, 發(fā)現(xiàn)父親留下的 IBM 筆記本 和一張紙條。

【4】'"This is so you don't wake up your mother and me early.

“這樣你們就不用早早地 把我和你媽媽叫醒了。

【5】Merry Christmas."

圣誕快樂！”

【6】Next to it was a present.

在紙條旁邊有一個禮物。

【7】It was a video game, a football game, FIFA '96.

那是一個電子游戲, 一個足球游戲,叫 FIFA ’96。

【8】We tore it open, put it into that laptop and we huddled around and played the match to end all matches.

我們打開盒子, 把游戲盤放進筆記本電腦, 圍在一起, 踢了一場史上最偉大的比賽。

【9】We played so many more matches after that, but neither of us became professional footballers.

在那之后,我們又玩了很多場比賽, 但我倆都沒有成為職業(yè)足球運動員。

【10】Richard?

理查德（Richard）？

【11】He's a lawyer.

他現(xiàn)在是位律師。

【12】Me, I work with data to go and help organizations get that competitive edge and win.

而我在跟數(shù)據(jù)打交道, 幫助組織增加競爭力并獲得成功。

【13】Back in '95, that game was just a video game.

在 95 年,那個游戲 僅僅是個電子游戲而已,

【14】Nothing more.

沒什么特別的。

【15】Little did we know that in the years to come you'd be able to compete in massive online competitions.

我們也不會知道 在接下來的日子里, 你可以在大型網(wǎng)絡(luò)比賽中 與別人比賽。

【16】More importantly, you'd be able to go and connect with people around the world that you've never met before and have a shared experience.

更重要的是,你能夠在這里 與世界各地素未謀面的人產(chǎn)生連接, 擁有共同的經(jīng)歷。

【17】And that's exactly what is happening.

這正是如今正在發(fā)生的事情。

【18】The lines between the physical and the digital world are blurring.

現(xiàn)實和數(shù)字世界的邊界 正在逐漸模糊。

【19】And we're entering into a new world where we can start to dream bigger.

我們正在進入一個新的世界, 在那里我們可以有更偉大的夢想。

【20】A far cry from the '90s, video gaming has overtaken music as the most important aspect of youth culture.

與 90 年代大為不同的是, 電子游戲已經(jīng)取代音樂 成為青年文化中最重要的一部分。

【21】I see this with my children.

這一點從我的孩子們身上 就能看出來。

【22】They're much more likely to go and watch the latest video of someone playing Minecraft or Roblox than look up what the UK latest number one single is.

他們更有可能去看別人玩 《我的世界》（Minecraft） 或者《羅布樂思》 （Roblox）的最新視頻, 而對英國單曲排行榜第一毫不關(guān)心。

【23】And this has led to a shift in how we consume entertainment.

這也導(dǎo)致了我們娛樂消費方式的轉(zhuǎn)變。

【24】We are no longer consumers of it.

我們不再單純是消費者。

【25】We are now being shared participants in an online experience.

我們現(xiàn)在是在線體驗的共享參與者。

【26】I myself love gaming.

我自己就喜歡打游戲。

【27】Not particularly good at it, but I love it.

雖然并不非常擅長,但我喜歡。

【28】And I love the Formula 1 game.

我喜歡《F1 方程式》 （Formula 1）這款游戲。

【29】And that's because I love real-world Formula 1 racing.

因為我喜歡現(xiàn)實生活中的 F1 比賽。

【30】I'm going to show you a clip why.

我會放一段視頻來解釋原因。

【31】So this is Lando Norris, one of McLaren's Formula 1 drivers.

這是蘭多.諾里斯 （Lando Norris）, 邁凱倫車隊（McLaren）的 一名 F1 車手。

【32】oh, MCL36, sorry - the car for this year in pre-season testing.

噢抱歉,是MCL36, 這輛車目前正處于 今年的季前測試階段。

【33】Let's have a look at this.

讓我們來看一下。

【34】Isn't the noise of one of those just incredible?

這引擎聲是不是非常美妙？

【35】But the atmosphere, the drama, the suspense of going to one of these races and watching those cars go around, over 200 miles an hour, it's electric.

但還有現(xiàn)場氣氛、戲劇性、 比賽中的懸念, 看著這些賽車 以超過 320 公里的時速繞圈, 太刺激了。

【36】But few of us will ever get to sit in one of those cars, let alone be one of those drivers on the grid.

但很少有人有機會坐到那些車子里, 更別說成為馳騁賽道的車手了。

【37】And that's because in Formula 1, there are only 20 professional drivers.

因為 F1 總共只有 20 名職業(yè)車手。

【38】There are ten teams with two drivers per team.

一共有 10 支車隊, 每隊 2 名車手。

【39】It's perhaps the most inaccessible sport in the world.

這可能是世界上 準(zhǔn)入門檻最高的運動了。

【40】Suffice to say, there are going to be so many people with dreams, talent and ambition to get there who will never be able to make it.

可以說,有很多擁有 夢想、天賦和雄心壯志的人, 渴望來到這個賽場, 但是他們最終都無法成功。

【41】I'm going to introduce you to someone called Rudy.

我要向你們介紹一個叫 魯?shù)希≧udy）的人。

【42】Rudy Van Buren.

魯?shù)?范布倫 （Rudy Van Buren）。

【43】He grew up in the Netherlands, next to a go-karting track.

他在荷蘭長大, 家旁邊就有一條卡丁車賽道。

【44】At the age of eight, he got given a birthday present, a go-cart.

在他 8 歲的時候, 他收到了一份生日禮物 一輛卡丁車。

【45】He was fast.

他速度很快。

【46】He was so fast, that in 2003, Rudy won the Dutch national championships.

在 2003 年的時候, 他就成為了荷蘭全國冠軍。

【47】He had dreams and aspirations of becoming a professional Formula 1 driver.

他有著成為 F1 車手的 理想和抱負。

【48】Then at 16, like so many people that are trying to make that next step in the sport, it just became too expensive.

在他 16 歲那年, 像很多試圖在這項運動中 再往前走一步的人一樣, 這項運動變得 對他來說太昂貴了。

【49】And that dream for Rudy was over.

魯?shù)系馁愜噳艚K結(jié)了。

【50】I'm going to come back to Rudy later.

稍后我們會繼續(xù)說魯?shù)稀?/p>

【51】Times change, and so does technology.

時代變了,科技也是。

【52】Dreams are being fulfilled in a world of online gaming, especially in this class of competition called esports.

夢想正在在線游戲世界中實現(xiàn), 尤其是在這種被稱為 電子競技（eSport）的競賽中。

【53】Esports, at its simplest, is digital competition where you can get real-world and virtual prizes, fame and glory.

簡單來說,電競是一種數(shù)字化的競賽, 你可以從中獲得現(xiàn)實和虛擬的 獎品、名譽以及榮耀,

【54】There will always be spectators, in filling stadiums with spectators, athletes, fans.

在爆滿的體育場里, 永遠都會有觀眾、 運動員和粉絲。

【55】But now there are arenas filled with die-hard fans with gaming rigs and a new class of elite competitor.

而現(xiàn)在的運動場里 坐著的是鐵桿粉絲, 帶著游戲裝備 和新一代的精英參賽選手。

【56】Most importantly, it's accessible.

最關(guān)鍵的是,這是可以實現(xiàn)的。

【57】Any one of us with a PlayStation, an Xbox, a PC with a 100-dollar steering wheel can go and get involved in the thrill of competition.

每個擁有 PlayStation、Xbox、 電腦的人,再插上一個 價值 100 美元方向盤, 就能享受比賽的快感。

【58】More importantly, you can go and connect with people and share an online experience.

更重要的是,你可以和別人產(chǎn)生連接, 分享在線游戲體驗。

【59】There are so many different types of games.

游戲的類型有非常多。

【60】Battle games, strategy games, football games -- soccer -- or racing games.

對戰(zhàn)游戲、策略游戲、 足球游戲,或者賽車游戲。

【61】The reason why I like racing so much, it's unique.

我喜歡賽車游戲,因為它很獨特。

【62】It is the only digital sport that represents the real world so much.

它是唯一一種能最大程度 表現(xiàn)現(xiàn)實世界的游戲。

【63】It is almost an exact twin of the physical world.

幾乎是物理世界的翻版。

【64】As part of my day job, I work with organizations around the world.

我日常工作的一部分, 是與世界各地的公司一起工作。

【65】I work for a software company specialized in data.

我為一家專做數(shù)據(jù)的 軟件公司工作。

【66】My favorite organization I work with at the moment is McLaren Racing.

目前我最喜歡的合作方 是邁凱倫車隊。

【67】McLaren, founded in 1963 by the New Zealander Bruce McLaren.

邁凱倫,1996 年由新西蘭人 布魯斯.邁凱倫（Bruce McLaren） 建立。

【68】They've got an IndyCar team, they have an extreme e-team.

他們擁有一支印地賽車（IndyCar）車隊, 一支 Extreme E 車隊。

【69】They have my personal favorite, the Formula 1 team.

他們還擁有我個人最喜歡的, 一支 F1 車隊。

【70】Just look at that livery over there, I think it's incredible.

看看它們的配色,我認為非常驚艷。

【71】But Bruce was an innovator.

然而布魯斯是一位創(chuàng)新者。

【72】In 1963, Bruce would have never imagined that there would be a professional gaming team, the McLaren Shadow esports team,

1963 年,布魯斯無法想象 未來將會有一支專業(yè)的游戲隊伍, 邁凱倫“影子”（Shadow） 電子競技戰(zhàn)隊,

【73】That's their car.

這是他們的車。

【74】These two cars are almost indistinguishable from each other.

這兩輛車幾乎很難分清彼此。

【75】They're mirroring each other in the physical and the digital world of sports.

它們互為鏡像, 在體育的實體世界 和電子世界。

【76】I spent time with Lando, one of those drivers, talking about gaming.

我和蘭多（Lando）聊了一會, 他是車手之一,我們聊了聊游戲。

【77】Lando is saying that the game, not the state-of-the-art simulators that the McLaren have, the game, is so realistic that he can tell if a bump in the road is out of place.

蘭多告訴我,這個游戲, 并不是邁凱倫車隊 擁有的頂尖模擬器, 這個游戲, 它如此真實,甚至可以分辨 路上的一個坑洼是否在正確位置。

【78】The only thing that he feels is missing is the wind.

他覺得唯一缺失的一點就是風(fēng)。

【79】Lando is one of these digital natives, a new class of gamer, where he drives in both the physical world and the digital world in that shared community.

蘭多屬于電子原住民,新的游戲者, 他在現(xiàn)實世界和虛擬世界都是車手, 在共同的社區(qū)里風(fēng)馳電掣。

【80】The difference in Formula 1 between coming first and second is a fraction of a second.

F1 冠亞軍之間的差距 只有零點幾秒。

【81】When you have elite people, those 20 people in that car, the only way they can go and get better is by data.

當(dāng) 20 位精英車手在駕駛的時候, 只有數(shù)據(jù)能幫助他們越來越好,

【82】It's the only way they can differentiate themselves, using data to improve.

利用數(shù)據(jù)來進步, 是唯一能將他們區(qū)別開來的方式。

【83】This is exactly the same as esports.

電子競技也是如此。

【84】There are team managers, there are coaches, even psychologists, but most importantly, data analysts.

有戰(zhàn)隊經(jīng)理,有教練, 甚至有心理學(xué)家, 但最重要的是,數(shù)據(jù)分析師。

【85】In the racing game, the PC game, they hit out around 300 different data points in real time for you to analyze and improve what you do.

在賽車比賽中,我指的是電腦游戲中, 他們能實時記錄 300 個左右的數(shù)據(jù)點 供你分析,提高你的水平。

【86】Not real F1.

我說的不是真的 F1。

【87】This is the game.

而是游戲。

【88】Things like tire temperature, brakes, acceleration, it's absolutely incredible.

比如胎溫、剎車、加速度等數(shù)據(jù), 實在太厲害了。

【89】It's also incredibly realistic.

而且還非常真實。

【90】Look at this.

大家看看。

【91】Sometimes you can look at this and think that could be real life.

有時候你會看著這畫面, 覺得這就是真實的。

【92】It's an immersive experience.

這是一種沉浸式的體驗。

【93】When you're going down that, kind of the back straight, you're traveling about 293 feet per second.

當(dāng)你往這個方向開,到后面的直道, 你的速度可以達到 差不多每秒 90 米。

【94】The difference between making that corner and dropping back and not being in the lead is a mere fraction of a second.

當(dāng)你開過這個彎道, 降速,丟掉領(lǐng)先位置, 就是零點幾秒的事。

【95】You want to know: Are your tires at the right temperature?

你會想:輪胎溫度正常嗎？

【96】You want to be able to know: Are you hitting the brakes at the right moment, turning at that right moment?

你還會想知道: 踩剎車的時機正確嗎？ 打方向的時機正確嗎？

【97】They're using data to improve again and again.

他們會利用數(shù)據(jù)一次次取得進步。

【98】Here's Lando playing.

現(xiàn)在是蘭多駕駛的場景。

【99】Lando would be playing again over lockdown.

蘭多也許會在疫情封控 結(jié)束后重返賽場。

【100】There was no Formula 1.

F1 車賽停擺了。

【101】Lando ended up gaming.

蘭多只得去玩游戲。

【102】The most empowering part about this, it wasn't just he was using this to practice his skill.

這件事最令人振奮的是, 他不僅可以通過游戲 來磨練自己的技術(shù)。

【103】It was he was connecting with an online community, an absolutely unprecedented access to Lando, the sports person.

而是他可以和線上社區(qū)連接在一起, 這是一種前所未有的, 和運動員蘭多產(chǎn)生連接的方式。

【104】Something you don't normally get.

一般情況下你是做不到的。

【105】Over lockdown, there was no sport.

在封控期間,體育賽事停擺。

【106】Journalists started writing about esports.

記者們開始報道電子競技。

【107】Mainstream broadcasters started broadcasting esports on primary channels.

主流媒體開始 在主要頻道轉(zhuǎn)播電子競技。

【108】We started looking at esports in the millions.

我們開始關(guān)注數(shù)以百萬計的電競比賽。

【109】It was sport.

它就是運動。

【110】It was the only sport.

是唯一的運動。

【111】People under 20 are much more likely to start to watch esports or watch esports, than go and have a look at traditional sports.

20 歲以下的人們 更有可能開始觀看電競比賽, 而不是去看傳統(tǒng)的體育賽事。

【112】The Commonwealth Games this summer is going to have esports alongside traditional sports.

今年夏天的英聯(lián)邦運動會 將電子競技和傳統(tǒng)賽事同期舉行。

【113】The Asian Games later this year are going to have it as a medal event alongside traditional sports.

而今年晚些時候的亞運會 已經(jīng)將電子競技 列為了正式比賽項目。

【114】The gaming industry is three times bigger than the music industry.

游戲產(chǎn)業(yè)已經(jīng) 比音樂產(chǎn)業(yè)大了 3 倍。

【115】It's going to double by 2025.

到 2025 年還會再翻一番。

【116】The most important part about it is it's redefining our notion of what is sports and competition and how we get into that accessible world of fun, of connecting with people and enjoying ourselves.

這其中最重要的部分是, 它重新定義了 我們對于體育和競賽的概念, 以及我們?nèi)绾芜M入 這個有趣又易于接觸到的、 與人產(chǎn)生連接并樂在其中的世界。

【117】Now, I mentioned Rudy earlier.

我剛剛有提到過的魯?shù)稀?/p>

【118】For Rudy, his dream hit a wall.

他的夢想遇到了阻礙。

【119】He started gaming.

于是他開始玩游戲。

【120】He really enjoyed it.

他真的很享受。

【121】Then when he was 25, he saw a competition: World's Fastest Gamer.

在 25 歲那年, 他了解到了一場賽事: 世界最快游戲車手 （World’s Fastest Gamer）。

【122】30,000 people entered this.

有 3 萬人參賽。

【123】Rudy won.

魯?shù)馅A了。

【124】Rudy got a professional contract with the McLaren simulator team.

他獲得了一份邁凱倫 模擬器車隊的職業(yè)合同。

【125】This led on to Rudy getting a contract for Huber racing in the Porsche Carrera Cup Germany and the Super GT Cup.

這使得魯?shù)汐@得了胡伯（Huber）車隊 在德國保時捷卡雷拉（Porsche Carrera）杯 和超級 GT 杯的比賽合同。

【126】Rudy is winning some of the most difficult competitions in the world.

魯?shù)险谮A得世界上最難的比賽。

【127】Just like he did in the virtual world.

就如同他在虛擬世界所做的一樣。

【128】Play gives us new possibilities.

玩游戲給了我們新的可能性。

【129】The technology is closing the gap between our aspirations and our access to that opportunity.

技術(shù)正在縮小 我們的愿望和 我們獲得的機會之間的差距。

【130】It's closing down barriers, geographic barriers, social barriers, economic barriers.

技術(shù)在推翻障礙, 地理障礙,社交障礙, 經(jīng)濟障礙。

【131】It enabled Rudy to go and live his dream.

它讓魯?shù)蠈崿F(xiàn)了夢想。

【132】We all have dreams and this is allowing us to go and fulfill our dreams.

我們都有夢想, 技術(shù)讓我們不斷前進,實現(xiàn)夢想。

【133】A new generation of people is starting to understand what it really means to go and live in a world augmented by technology.

新一代的人們開始理解 生活在一個由技術(shù)增強的世界 真正意味著什么。

【134】The relevance of it, the context of it, what it actually means to go and connect with people and technology being part of everything.

其中的相關(guān)性,它的背景, 與人連接到底意味著什么, 萬物皆與技術(shù)相關(guān)。

【135】They are able to go and reimagine the world around them.

他們可以重新想象身處的世界。

【136】They're more data literate than ever.

他們比以往任何時候都更懂?dāng)?shù)據(jù)。

【137】They're ready to go and create that next wave of innovation.

他們已經(jīng)準(zhǔn)備好 去創(chuàng)造下一波創(chuàng)新浪潮。

【138】This really is the new era for play.

這真是游戲的新紀(jì)元。

【139】And it's open to everyone.

它歡迎每一個人。

【140】Thank you.

謝謝大家。