TED演講者：Hyeonmi Kim / 金賢美

演講標(biāo)題：How webtoons are changing movies and TV / 網(wǎng)絡(luò)漫畫(huà)是如何改變電影和電視劇產(chǎn)業(yè)的？

內(nèi)容概要：Pop culture is changing thanks to a different kind of storytelling, says digital strategist Hyeonmi Kim. They're called webtoons: comic-like illustrations published in short segments and meant to be read on a smartphone in five to 10 minutes. Kim breaks down how webtoons have leapt from phones to the big screen (Netflix's "Hellbound," anyone?) and how they're bringing a new, diverse generation of creators into TV and movie scriptwriting.

金賢美（Hyeonmi Kim音）說(shuō)，流行文化正在發(fā)生變化，這要?dú)w功于一種不同的講故事方式。 它們被稱(chēng)為網(wǎng)絡(luò)漫畫(huà)：以短片形式發(fā)布的類(lèi)似漫畫(huà)的插圖，未來(lái)能在智能手機(jī)上用 5 到 10 分鐘內(nèi)在智能手機(jī)上閱讀。金詳述了網(wǎng)絡(luò)漫畫(huà)如何從手機(jī)躍升至大屏幕（網(wǎng)飛（Netflix） 的《地獄公使》（Hellbound），有人知道嗎？），以及他們?nèi)绾螌⑿乱淮?、多樣化的?chuàng)作者帶入電視和電影劇本創(chuàng)作中。

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【1】Believe it or not, many of you are participating in one of the greatest democratizations of storytelling the world has ever known.

你可能不信, 你們很多人都在參與 一個(gè)迄今為止世界范圍內(nèi)最大的 講故事的民主化進(jìn)程。

【2】And you're probably doing this on a daily basis through the movies and TV shows you're watching.

你可能每天都在做這件事, 通過(guò)你觀(guān)看的電影和電視節(jié)目。

【3】This is a grand democratization that's giving voice on a global scale to the bizarre, fantastical stories of the unheard.

這是一場(chǎng)規(guī)模宏大的民主化過(guò)程, 讓世界各地那些之前不為人知的 離奇故事被人看到。

【4】It's amazing, and I want to tell you all about it.

這很了不起, 我想來(lái)說(shuō)說(shuō)這件事。

【5】But first, to fully appreciate everything I'm about to say, you need to understand how movies and TV shows are traditionally made.

但是首先,要明白我接下來(lái) 要說(shuō)的內(nèi)容, 你要先了解電影和電視節(jié)目的 傳統(tǒng)制作方式是什么樣的。

【6】So for the longest time, the mainstream media industry has relied on a closed ecosystem of script writers.

在很長(zhǎng)一段時(shí)間內(nèi), 主流的傳媒行業(yè)依賴(lài)于 一個(gè)封閉的編劇生態(tài)系統(tǒng)。

【7】These star script writers are often chosen to create a series of blockbusters.

這些明星編劇經(jīng)常被選中 去打造一系列大片。

【8】And the production house investors rely on these proven writers to increase their chances of success.

制作公司的投資者們依賴(lài)著 這些有成功經(jīng)驗(yàn)的編劇, 來(lái)提高電影成功的幾率。

【9】And you can see the problem here.

你可以從中發(fā)現(xiàn)一個(gè)問(wèn)題。

【10】A closed network of writers naturally limits the boundaries of plots.

一個(gè)封閉的作家圈子, 自然而然也會(huì)限制故事情節(jié)的創(chuàng)作。

【11】This is why sometimes you feel like you're watching the same superhero plots and cliché love stories.

這就是為什么你會(huì)覺(jué)得 一直在看一樣的超級(jí)英雄劇情, 還有陳詞濫調(diào)的愛(ài)情故事。

【12】But this is all changing.

但是這個(gè)現(xiàn)象正在改變,

【13】And it's changing fast because of webtoons.

而且因?yàn)榫W(wǎng)絡(luò)漫畫(huà), 它改變的速度很快。

【14】A webtoon is basically a story that's told using cartoon, comic-like illustrations.

網(wǎng)絡(luò)漫畫(huà)就是用動(dòng)畫(huà), 或者類(lèi)似漫畫(huà)的圖畫(huà)來(lái)講故事。

【15】It's published in short segments, usually on a weekly basis and meant to be read on a smartphone in five, 10 minutes.

它以短篇幅的形式發(fā)布, 通常是周更。 這就是為了能在手機(jī)上 用 5 或 10 分鐘閱讀。

【16】It's sure to create fun, bite-sized entertainment, but it's not like Instagram or TikTok.

這肯定是種有趣的、 碎片化的娛樂(lè)形式, 但是這不像Instagram 或者Tiktok,

【17】Those are considered as non-storytelling media, whereas webtoons are storytelling media.

因?yàn)檫@些App并不算是 “講故事”的傳播方式, 而網(wǎng)絡(luò)漫畫(huà)確實(shí) 是一種講故事的方式。

【18】They are meant to follow a narrative structure.

它們需要遵循故事敘述的結(jié)構(gòu)。

【19】Webtoons are published in these open platforms where anybody - you, me, a single mother in Pakistan, a teenager in Japan, anyone - anyone can share our great stories to find an audience who are excited to consume our content.

網(wǎng)絡(luò)漫畫(huà)發(fā)布在一些公開(kāi)的平臺(tái), 所有人,包括你,我, 巴基斯坦的單身媽媽, 日本的青少年, 所有人, 所有人都能分享自己的好故事, 也能找到喜歡我們故事內(nèi)容的受眾。

【20】The whole phenomenon has started in Korea and now spread around the world.

這個(gè)現(xiàn)象從韓國(guó)開(kāi)始, 現(xiàn)在流行到了全世界。

【21】For example, in the United States, one of the major webtoon platforms, called Naver Webtoon, has now exceeded 15 million monthly users.

舉個(gè)例子,在美國(guó), 一個(gè)比較大的網(wǎng)絡(luò)漫畫(huà)平臺(tái), 叫Naver網(wǎng)漫, 現(xiàn)在的月活用戶(hù) 已經(jīng)突破了 1500 萬(wàn)。

【22】This is not something happening in the quiet corner of the internet.

這不是發(fā)生在互聯(lián)網(wǎng) 不起眼角落的一件事。

【23】In fact, thanks to the healthy growth of audience, the web story platform market itself now reaches almost one billion US dollars and counting.

事實(shí)上,得益于受眾的健康增長(zhǎng), 網(wǎng)絡(luò)故事平臺(tái)的市場(chǎng)現(xiàn)在已經(jīng) 達(dá)到了近 10 億美元, 并且還在增長(zhǎng)。

【24】So I'm a strategy consultant, and I work with a lot of media companies and content providers.

我是一名戰(zhàn)略咨詢(xún)顧問(wèn), 我會(huì)和很多媒體公司 以及內(nèi)容提供商打交道。

【25】And I realize that the companies and executives I work with fall into two buckets.

我意識(shí)到這些公司和高管, 可以分成兩派。

【26】Those who start to realize the webtoon universe is a treasure trove of new and fabulous stories just waiting to be made into movies or TV series.

有些開(kāi)始意識(shí)到網(wǎng)絡(luò)漫畫(huà) 就是新奇有趣故事的寶庫(kù), 這些故事就等著 被拍成電影和電視劇。

【27】And those whom I am trying to really wake up so that they can fully capitalize on this phenomenon as well.

還有一些我嘗試在叫醒他們, 這樣他們也能充分利用 這個(gè)現(xiàn)象和潮流。

【28】So if you asked me to describe what a webtoon really is, I would say it's a multimillion-dollar megaphone for you and people like you.

所以如果你要我描述網(wǎng)絡(luò)漫畫(huà) 究竟是什么？ 我會(huì)說(shuō)這對(duì)你, 和對(duì)像你一樣的人來(lái)說(shuō), 就是價(jià)值百萬(wàn)美元的擴(kuò)音器,

【29】With the eyes of forward-thinking content producers who are turning to webtoons, it's easier than ever for the writer in you to become a blockbuster storyteller.

這在轉(zhuǎn)向網(wǎng)絡(luò)漫畫(huà)的、 具有遠(yuǎn)見(jiàn)的內(nèi)容制作者眼中, 你比以往任何時(shí)候都容易 成為一個(gè)爆款故事創(chuàng)作者。

【30】Are you a "Hellbound" fan?

你是《地獄公使》 （Hellbound）的粉絲嗎？

【31】What about "Itaewon Class" or "Kingdom"?

或者《梨泰院Class》（Itaewon Class） 和《王國(guó)》（Kingdom）？

【32】They all started as webtoons.

這些作品都源于網(wǎng)絡(luò)漫畫(huà)。

【33】Actually, in 2021 alone, there were more than two dozen TV series made based on webtoons, aired across major TV channels and streaming media with big-time success.

事實(shí)上,僅僅在 2021 這一年內(nèi), 就有 20 多部由網(wǎng)絡(luò)漫畫(huà) 改編的電視劇 在各大電視臺(tái)和流媒體放送, 并大獲成功。

【34】For example, Netflix's "Hellbound" is a story about people who find out when they're going to die and if they're going to heaven or hell.

舉個(gè)例子,網(wǎng)飛（Netflix）的 《地獄公使》 是一個(gè)關(guān)于人們知道他們何時(shí)會(huì)死, 以及他們會(huì)去天堂還是地獄的故事。

【35】And there is an amazing plot twist to keep you guessing who's getting into heaven, and who's, you know, hellbound.

這個(gè)故事還有個(gè)很精彩的情節(jié)設(shè)計(jì), 讓你一直猜誰(shuí)會(huì)去天堂, 誰(shuí)會(huì)去地獄。

【36】'"Hellbound" was originally rolled out as a webtoon in 2019 and 2020.

《地獄公使》最初作為網(wǎng)絡(luò)漫畫(huà) 在 2019 年和 2020 年推出。

【37】Then Netflix picked it up, and when it aired last year in November, it hit the top 10 most-watched list.

之后網(wǎng)飛改編拍成電視劇, 在去年 11 月放送時(shí), 它是播放量最高的 前 10 部電視劇之一。

【38】(Video) (Korean) Do you really think justice can be served through man-made law?

（視頻）（韓語(yǔ)）你真的覺(jué)得正義 可以得到伸張？ 通過(guò)人為定制的法律？

【39】Hyeonmi Kim: Netflix also made "D.P."

金賢美（Hyeonmi Kim音）: 網(wǎng)飛還制作了電視劇《D.P.》

【40】It's a story based on the writer's real-life experience in Korean military police.

這是基于作者在韓國(guó)憲兵隊(duì) 真實(shí)經(jīng)歷的故事。

【41】And, you know, if any one of you are really wondering whether ordinary people can make it big in the webtoon universe, you would be happy to hear that the writer of "D.P" used to publish his webtoon under Ordinary Kim.

而且,如果你們中的 任何一個(gè)人懷疑 普通人能不能在網(wǎng)絡(luò)漫畫(huà) 領(lǐng)域大放異彩, 你會(huì)很高興知道《D.P.》的作者, 之前就是用普通人金（Ordinary Kim）的 網(wǎng)名發(fā)布他的網(wǎng)絡(luò)漫畫(huà)。

【42】The webtoon writers can make up to 150,000 US dollars in Korea a year, which is five times higher than the average income.

韓國(guó)的網(wǎng)絡(luò)漫畫(huà)作者 可以一年賺高達(dá) 15 萬(wàn)美元, 這是平均工資水平的 5 倍。

【43】This is usually based on the revenue split between the writers and the webtoon platforms.

這些收入通常 由作者和網(wǎng)絡(luò)漫畫(huà)平臺(tái)分?jǐn)偂?/p>

【44】And for those major ones such as Ordinary Kim, who make a serial hit webtoons and crossover content creation such as movies and dramas,

對(duì)于一些比較知名的作者, 比如Ordinary Kim, 他們已經(jīng)有熱門(mén)連載網(wǎng)絡(luò)漫畫(huà), 并開(kāi)始有像電影和電視劇 這樣的跨界內(nèi)容創(chuàng)作,

【45】I mean, they can make, you know, 10 times higher income or even more.

他們可以賺平均工資十倍、 甚至更高的收入。

【46】You know what else I really love about the fact that the media industry is pulling stories from webtoons?

另外一個(gè)我很喜歡的事實(shí)是, 媒體行業(yè)正在從網(wǎng)絡(luò)漫畫(huà)中 吸收故事。

【47】So many people win because this new model is interactive.

所以很多人能成功, 是因?yàn)檫@個(gè)模式是互動(dòng)的。

【48】Web story authors get real-time feedback from the audience who reads each episode.

網(wǎng)文作者能從閱讀每集故事的 讀者那里獲得實(shí)時(shí)反饋。

【49】So the writers get better faster, and the media companies don't have to wait until after the show is made to see how it goes.

所以作者能力提升很快, 媒體制作公司也不用等到 電視劇拍攝完成, 再看觀(guān)眾的反饋。

【50】This new model also helps with the media industry's notorious problem with diversity.

這個(gè)新的模式也解決了 媒體制作故事一直被詬病的 內(nèi)容多樣性的問(wèn)題。

【51】Anyone can be a writer in a web story platform, from a fresh grad cartoonist to a housewife, to who, you know, who dreamed of being a novelist one day.

每個(gè)人都能在網(wǎng)文平臺(tái) 成為一個(gè)作者, 無(wú)論是剛畢業(yè)的漫畫(huà)家、家庭主婦, 還是那些,你知道的, 希望有一天能成為小說(shuō)家的人。

【52】The writers are diverse and creative, and so are their stories.

這些作者們很多樣,也很有創(chuàng)意, 他們的故事也是如此。

【53】One of the popular webtoons called "True Beauty"

一部很熱門(mén)的網(wǎng)絡(luò)漫畫(huà) 叫《女神降臨》（True Beauty）,

【54】was written by an amateur cartoonist.

是由一個(gè)業(yè)余漫畫(huà)家創(chuàng)作的。

【55】It was her first webtoon and became a big hit that found fans in close to 100 countries.

這是她第一部網(wǎng)絡(luò)漫畫(huà), 也成為了在近 100 個(gè)國(guó)家收獲 眾多粉絲的大熱門(mén)作品。

【56】Then it was made into TV drama that aired all across Asia.

它被拍攝成了電視劇, 在亞洲地區(qū)放送。

【57】It's a story about a high school girl who has quite different looks with and without makeup.

這是關(guān)于一個(gè)化妝和不化妝區(qū)別很大的 高中女孩的故事。

【58】Then the story shows how she became, you know, comfortable with herself and loved as she is.

這個(gè)故事講述了她如何開(kāi)始 接受并熱愛(ài)真實(shí)的自己。

【59】At the beginning, people didn't know who the writer was.

一開(kāi)始,人們并不知道 這部劇的作者是誰(shuí)。

【60】As the show became more and more popular, the writer got a spotlight, and it was more surprising that she looked very alike to the main character.

隨著這部劇越來(lái)越受歡迎, 這個(gè)作者受到了大家的關(guān)注, 讓人驚訝的是,她和 作品中的主角長(zhǎng)的很像。

【61】And she's a single mom.

她還是個(gè)單身母親。

【62】Now, not only has her webtoon and drama become a big hit, she's creating a positive influence by making single-parent society much more public than before in Korea.

現(xiàn)在不僅是她的網(wǎng)絡(luò)漫畫(huà)和 電視劇變成了大熱作品, 她自己也給大家?guī)?lái)了 積極的影響, 讓單親家庭在韓國(guó)社會(huì) 得到了更多的關(guān)注。

【63】Where to from here?

那接下來(lái)會(huì)怎么樣呢？

【64】I personally believe in a few scenarios of evolution.

我個(gè)人會(huì)相信會(huì)有一些進(jìn)化。

【65】For the webtoon industry, there will be more and more specialized drawing houses, which could help with designs and drawing so that more writers could provide great stories without having to be great artists.

對(duì)于網(wǎng)絡(luò)漫畫(huà)的產(chǎn)業(yè)來(lái)說(shuō), 會(huì)有越來(lái)越多的專(zhuān)業(yè)繪畫(huà)工作室入場(chǎng) 負(fù)責(zé)設(shè)計(jì)和繪畫(huà)方面, 所以越來(lái)越多的作者 可以創(chuàng)造更好的故事, 而不用擔(dān)心繪畫(huà)能力和水平。

【66】For streaming networks, they will continue to keep an eye on unique stories starting from webtoons to web novel, to classic novel - even mythology.

對(duì)于流媒體來(lái)說(shuō), 它們會(huì)繼續(xù)關(guān)注那些獨(dú)特的故事, 從網(wǎng)絡(luò)漫畫(huà)到網(wǎng)絡(luò)小說(shuō), 到經(jīng)典小說(shuō), 甚至是神話(huà)。

【67】Who knows?

誰(shuí)知道呢？

【68】Maybe the next big-hit drama could even originate from an old goddess story in an island in Indonesia.

也許下一次大熱的電視劇是

【69】The competition to hunt the best story in the world is on.

尋找全球最佳故事的 比賽正在進(jìn)行中。

【70】Thank you.

謝謝大家。