由ECV主辦的DMES 2023-第十三屆數(shù)字營銷與電商創(chuàng)新峰會將于7月6-7日在上海隆重召開！

本次峰會線上線下同步舉行，將通過七大熱點主題幫助品牌主突破模式能力，回歸初心、精耕細作，實現(xiàn)可持續(xù)增長；提升產(chǎn)品能力，實現(xiàn)可持續(xù)長期增長；優(yōu)化營銷能力，集中媒體火力、改變用戶行為；整合渠道能力，實現(xiàn)全域增長，從而在風起云涌的2023年脫穎而出。

The 13th China Digital Marketing And Ecommerce Innovation Summit hosted by ECV will be held in Shanghai from July 6 to 7th!

The summit will be held in-person and online.

On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.

熱點話題Hot topics

• 經(jīng)濟新周期與消費復蘇下，品牌商如何獲得增長新動能

• 以消費者為核心，踐行“本真零售”

• 品牌商如何與平臺攜手，實現(xiàn)全域新增量

• 數(shù)字時代，如何有效應對“隱匿”的消費者數(shù)據(jù)帶來的數(shù)字營銷活動挑戰(zhàn)

• 全域興趣電商，打造奢品營銷增量新陣地

• ChatGPT與AIGC賦能元宇宙營銷“新域場”

• 增流拓面，品牌電商如何突圍

• 成熟品牌如何應用DTC直連消費者

• 打造娛樂化消費模式，助力跨境品牌本土化

• ……

• Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?

• Focusing on consumers and practicing "authentic retail"

• How do brands cooperate with the platform to achieve new omnichannel increase?

• Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?

• Omnichannel interest-based ecommerce, create a new position of luxury marketing growth

• ChatGPT and AIGC enable the "new scene" of metaverse marketing

• Increase the traffic and expand the scope, how should brand ecommerce keep growth?

• How should mature brands use DTC to directly connect consumers?

• Create entertainment consumption mode, promote the localization of cross-border brands

• ……

峰會亮點Highlights

• 20+家業(yè)內領先企業(yè)情報分享 20+問答環(huán)節(jié)

• 100+名參會代表

• 線上線下推廣

• 與行業(yè)領袖及先驅展開現(xiàn)場交流

• 可供尋找商業(yè)機會的國際平臺

• 會場提供同聲傳譯 (中英文相互翻譯)

• 20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions

• 100+ Delegates

• On-line and Off-line Promotion

• Gathering International Market Intelligence

• Onsite Communication with Industry Leaders and Pioneers

• International Platform for Business Opportunity Seeking

• Simultaneous interpretation (mutual translation between Chinese and English) is provided at the venue.

部分演講嘉賓Partial Speakers

往屆精彩回顧Review of previous sessions