「釋義」

Z世代指1995-2009年間出生的一代人。美國市場(chǎng)營銷專家就曾指出，美國本土的Z世代人數(shù)已超千禧一代，在總?cè)丝谥羞_(dá)到最大占比。

在中國 “Z世代”人口總數(shù)和占比同樣不可小覷。Z世代青年的成長過程對(duì)消費(fèi)市場(chǎng)的影響持續(xù)加大且加重。

「應(yīng)用場(chǎng)景」

今天，即使新冠病毒對(duì)所有年齡段的人都產(chǎn)生了無情的影響，但對(duì)Z世代的青少年群體的長期影響可能特別嚴(yán)重。

Today, even as the coronavirus has been merciless in its impact on people of all ages, the long-term effects on the Gen Z cohort of adolescents are likely to be particularly severe.

在他們的余生中，世界停止的時(shí)間將在Z世代的集體記憶中留下烙印，這是一個(gè)決定性的時(shí)刻，為他們不確定的未來注入了深深的恐懼。一夜之間，他們失去了與培養(yǎng)他們的老師、指導(dǎo)他們的教練、滿足他們的俱樂部以及支持他們度過痛苦的青春磨難的朋友的日?；?dòng)。諸如舞會(huì)、戲劇、體育和畢業(yè)儀式等里程碑對(duì)社會(huì)和情感發(fā)展至關(guān)重要，每一次經(jīng)歷都是進(jìn)入人生下一個(gè)階段的儀式。這些被緊張地期待和興奮地分享的青春期的生命周期標(biāo)志迅速消失了。

For the rest of their lives, the time the world stopped will be seared in Gen Z’s collective memory, a generation-defining moment that instilled deep fears about their uncertain future. Overnight, they lost their daily interactions with the teachers who trained them, coaches who mentored them, clubs that fulfilled them, and friends who sustained them through the painful ordeals of youth. Milestones such as proms, plays, athletics, and the ritual of graduation can be crucial to social and emotional development, each experience serving as a rite of passage to the next stage of life. These lifecycle markers of adolescence that were nervously anticipated and excitedly shared swiftly vanished.

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以上文字選自

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