參展商滿意度調(diào)查是評估參展商對展會(huì)的滿意程度的調(diào)查。以下是進(jìn)行參展商滿意度調(diào)查的一般步驟和指標(biāo)設(shè)計(jì)：

1、調(diào)查步驟：

??確定調(diào)查目的和范圍：明確調(diào)查的目的，例如評估參展商對展會(huì)組織、展覽環(huán)境、參展流程等方面的滿意度。確定調(diào)查的范圍，例如調(diào)查所有參展商還是抽樣調(diào)查。

??設(shè)計(jì)調(diào)查問卷：根據(jù)調(diào)查目的，設(shè)計(jì)包含相關(guān)指標(biāo)的調(diào)查問卷。問卷可以包括關(guān)于參展商背景信息、展位安排、參展準(zhǔn)備支持、展覽流量、業(yè)務(wù)成果等方面的問題。

??數(shù)據(jù)收集：通過在線調(diào)查、紙質(zhì)調(diào)查或電話訪談等方式收集參展商的反饋意見。確保調(diào)查過程的匿名性和機(jī)密性，以鼓勵(lì)參展商提供真實(shí)的意見和評價(jià)。

??數(shù)據(jù)分析：對收集到的數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析和解釋，可以使用統(tǒng)計(jì)軟件或數(shù)據(jù)分析工具進(jìn)行數(shù)據(jù)處理，識(shí)別關(guān)鍵指標(biāo)和趨勢。

??結(jié)果報(bào)告：根據(jù)數(shù)據(jù)分析結(jié)果，撰寫參展商滿意度調(diào)查報(bào)告。報(bào)告應(yīng)包括總體滿意度評估、關(guān)鍵問題的分析和展示、參展商意見和建議等內(nèi)容。

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2、調(diào)查指標(biāo)設(shè)計(jì)：

??參展商滿意度：評估參展商對整體展會(huì)的滿意度，包括展覽策劃、組織執(zhí)行、宣傳效果、展位設(shè)置等方面。

??展位質(zhì)量和位置：評估參展商對展位質(zhì)量、大小、位置等的滿意程度，這會(huì)直接影響他們的展示效果和展會(huì)體驗(yàn)。

??參展支持服務(wù)：評估參展商對展會(huì)組織方提供的支持服務(wù)，如參展準(zhǔn)備指導(dǎo)、物流協(xié)助、設(shè)備支持等。

??展會(huì)流量和潛在客戶質(zhì)量：評估參展商對展會(huì)流量和潛在客戶質(zhì)量的滿意度，以了解他們在展會(huì)期間獲取的商機(jī)和業(yè)務(wù)成果。

??組織溝通和協(xié)調(diào)能力：評估參展商對展會(huì)組織方在溝通、協(xié)調(diào)和解決問題方面的滿意度。

??通過參展商滿意度調(diào)查，展會(huì)組織方可以了解參展商對展會(huì)的感受和期望，及時(shí)發(fā)現(xiàn)問題并改進(jìn)展會(huì)策劃和執(zhí)行，提升參展商的滿意度，進(jìn)一步增加展會(huì)的競爭力。?

獨(dú)立第三方調(diào)查公司上書房信息咨詢采用經(jīng)驗(yàn)豐富的質(zhì)控員對每一位訪問員提交的現(xiàn)場記錄資料（評估表、消費(fèi)記錄、照片、影像等）進(jìn)行甄別與篩選。通常，一個(gè)全國性的滿意度委托項(xiàng)目會(huì)設(shè)置8-10名督導(dǎo)，他們統(tǒng)一向1名項(xiàng)目總監(jiān)匯報(bào)日常工作。通過上書房信息咨詢（獨(dú)立第三方市場調(diào)查）滿意度調(diào)查可以幫助企業(yè)改進(jìn)和提升服務(wù)質(zhì)量和服務(wù)水平，另外通過滿意度調(diào)查結(jié)果和研究報(bào)告能夠及時(shí)調(diào)整銷售人員架構(gòu)，促使各地市場人員和銷售經(jīng)理對零售市場的顧客有著清醒的認(rèn)識(shí)，有助于了解市場上主要競爭對手在零售終端的軟硬件投入狀況，長期的滿意度調(diào)查項(xiàng)目能夠?qū)崿F(xiàn)對網(wǎng)點(diǎn)的動(dòng)態(tài)監(jiān)測，管理層可以主動(dòng)積極地進(jìn)行有效管理。

上書房信息咨詢作為中國第三方滿意度調(diào)查公司，在2022年服務(wù)地產(chǎn)物業(yè)客戶超過100家，包含了寫字樓、產(chǎn)業(yè)園區(qū)、住宅、廣州第三方滿意度測評、景區(qū)滿意度調(diào)查、滿意度調(diào)查問卷、廣州醫(yī)院滿意度測評、廣州窗口滿意度測評、滿意度調(diào)查報(bào)告、佛山專業(yè)市場調(diào)查公司、內(nèi)部員工滿意度調(diào)查公司、社會(huì)滿意度調(diào)查、上海小區(qū)業(yè)主滿意度調(diào)查等多種類型，調(diào)查項(xiàng)目覆蓋了國內(nèi)160余個(gè)城市，通過phone調(diào)查、網(wǎng)絡(luò)問卷和入戶訪問等方式調(diào)研有效樣本超300,000個(gè)。

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Exhibitor satisfaction survey

Exhibitor satisfaction survey is a survey that evaluates the satisfaction of exhibitors with a trade show. Here are the general steps and indicators design for conducting an exhibitor satisfaction survey:

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1.Survey Steps:

2?Define the purpose and scope of the survey: Clearly determine the objectives of the survey, such as assessing the satisfaction of exhibitors with the exhibition organization, exhibition environment, exhibitor process, etc. Decide whether to survey all exhibitors or use a sample.

2?Design the survey questionnaire: Design a questionnaire that includes relevant indicators based on the survey objectives. The questionnaire can include questions about exhibitor background information, booth arrangements, exhibitor support services, exhibition traffic, business outcomes, etc.

2?Data collection: Collect feedback from exhibitors through methods such as online surveys, paper-based surveys, or telephone interviews. Ensure the anonymity and confidentiality of the survey process to encourage exhibitors to provide honest opinions and feedback.

2?Data analysis: Perform statistical analysis and interpretation of the collected data. Utilize statistical software or data analysis tools to process the data, identify key indicators and trends.

2?Reporting of results: Based on the data analysis results, prepare an exhibitor satisfaction survey report. The report should include an overall satisfaction assessment, analysis and presentation of key issues, exhibitor opinions and recommendations, etc.

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2.Indicators Design:

2?Exhibitor Satisfaction: Evaluate the overall satisfaction of exhibitors with the trade show, including exhibition planning, organizational execution, promotional effectiveness, booth arrangements, etc.

2?Booth Quality and Location: Assess the satisfaction of exhibitors with the quality, size, and location of their booths, as it directly impacts their display effectiveness and exhibition experience.

2?Exhibitor Support Services: Evaluate exhibitors' satisfaction with the support services provided by the exhibition organizer, such as guidance for exhibitor preparation, logistics assistance, equipment support, etc.

2?Exhibition Traffic and Potential Customer Quality: Assess exhibitors' satisfaction with the exhibition traffic and the quality of potential customers, to understand the business opportunities and outcomes they gained during the trade show.

2?Organizational Communication and Coordination: Evaluate exhibitors' satisfaction with the communication, coordination, and problem-solving abilities of the exhibition organizer.

Through an exhibitor satisfaction survey, exhibition organizers can gain insights into exhibitors' feelings and expectations, identify issues in a timely manner, and improve the planning and execution of the trade show, enhancing exhibitor satisfaction and ultimately increasing the competitiveness of the exhibition.

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