「釋義」

地理圍欄（Geo-fencing）是LBS的一種新應(yīng)用，就是用一個虛擬的柵欄圍出一個虛擬地理邊界。當(dāng)手機(jī)進(jìn)入、離開某個特定地理區(qū)域，或在該區(qū)域內(nèi)活動時，手機(jī)可以接收自動通知和警告。有了地理圍欄技術(shù)，位置社交網(wǎng)站就可以幫助用戶在進(jìn)入某一地區(qū)時自動登記。

「應(yīng)用場景」

品牌也使用地理圍欄，或在企業(yè)周圍創(chuàng)建一個區(qū)域進(jìn)行廣告定位，在不同的地點，在移動設(shè)備上進(jìn)行有針對性的促銷優(yōu)惠（通過該公司作為訪問的任何數(shù)字平臺，如社交媒體，電子郵件或文本）。例如，Whole Foods在其門店以及其競爭對手的門店周圍開發(fā)了地理圍欄，以鎖定相關(guān)受眾，并取得了比全國平均水平高三倍的點擊后轉(zhuǎn)化率。

Brands also use geo-fencing, or creating a zone around a business for advertisement targeting, in different locations for targeted promotional offers on mobile devices (via any digital platform the firm as access to, such as social media, email, or text). For example, Whole Foods developed geo-fences around its stores, as well as its competitors’ stores, to target relevant audiences and achieved a post-click conversion rate that was three times higher than the national average.

? ? ? ? ? ? ??

以上文字選自

Enhancing Customer Insights with Public Location Data

法雷娜·蘇丹（Fareena Sultan）西格尼克·班納吉（Syagnik Banerjee）｜文

馬冰侖?丨編輯?