在我們繼續(xù)為Apple iOS 14要求所產(chǎn)生的變化做準備時，我們正在分享我們在廣告工具中正在啟動的體驗的更新，這些經(jīng)驗將指導(dǎo)您完成這些更改，包括您很快將能夠采取的一些操作采取。盡管蘋果公司尚未明確他們何時會強制執(zhí)行AppTransparencyTracking提示，但我們?nèi)栽诓扇∵M一步措施來幫助您做好準備，并減少您在Facebook應(yīng)用程序中的廣告受到的干擾。因為蘋果的政策還沒有很明確我們可以提前做一些準備。

從2021年1月14日開始，您將開始在Ads Manager中看到產(chǎn)品內(nèi)標語，以傳達即將到來的歸因并報告更改。在我們的幫助中心文章中詳細了解這些更改。

從2021年1月19日開始，在為期兩周的過程中，您可以期待以下更新：

1月19號開始未來兩周你可能會看到以下更新

?資源中心：為即將到來的iOS 14要求做好準備，F(xiàn)acebook將啟動資源中心：Ads Manager里面的新標簽，包含自定義的任務(wù)清單，通過這個來指導(dǎo)您完成可采取相關(guān)行動來確保廣告設(shè)置達到最佳。（請留意從2021年1月19日開始的幫助中心內(nèi)的信息通知）

?歸因窗口設(shè)置：帳戶級別的歸因窗口會有新的歸因設(shè)置（更新），新的廣告設(shè)置將變?yōu)闉?天點擊和1天瀏覽，這可能會導(dǎo)致報告的轉(zhuǎn)化次數(shù)減少。就可以通過使用Ads Manager中的“比較Windows”功能來查看歸因窗口的變化，以查看現(xiàn)有窗口的效果。

?事件設(shè)置流程：在Apple執(zhí)行這個之前，我們?yōu)閼?yīng)用類型客戶推出能夠在Ads Manager中通過API設(shè)置和測試基于SKAdNetwork的應(yīng)用安裝廣告系列的功能。然后，對于網(wǎng)站類型的客戶，廣告客戶將能夠查看，編輯和確定給定域允許的8個轉(zhuǎn)化事件的優(yōu)先級。

[如果您的客戶使用SELF-SERVE CONVERSION LIFT]

? Conversion Lift Update：對于自助轉(zhuǎn)化，我們將不再能夠通過iOS14用戶的所有應(yīng)用事件。對于包含iOS14應(yīng)用安裝廣告系列的廣告源，我們將限制創(chuàng)建自助轉(zhuǎn)化轉(zhuǎn)化測試。蘋果強制執(zhí)行其iOS14要求后，實驗工具中的保持測試將暫停。

[如果您的客戶使用FACEBOOK登錄]

?Facebook登錄更新：Facebook登錄會出現(xiàn)“附加”模式，并配合ios14數(shù)據(jù)追蹤政策。新版本的Facebook登錄，要實施此新版本的Facebook登錄，請將您的Facebook iOS SDK或Facebook SDK for Unity更新至版本9.0+。有關(guān)此新版本的Facebook登錄信息，包括實施文檔和常見問題解答，請看開發(fā)人員頁面。

此外，我們重申了有關(guān)您今天可以采取的行動以及計劃于2021年1月19日開始采取的行動的指南。

如果您使用應(yīng)用程序事件進行優(yōu)化，定位和/或衡量：

? 今天就行動

o 如果使用Facebook SDK，請更新到版本8.1或更高版本。

o 如果使用任何基于應(yīng)用程序的業(yè)務(wù)工具（FB SDK，App Events API，MMP SDK），則需要使用“已啟用廣告商跟蹤”標志來指示Facebook限制每個事件使用數(shù)據(jù)。

o 通過使用Ads Manager中的“比較Windows”功能來查看所有現(xiàn)有窗口的效果，為歸因窗口的變化做準備（會陸續(xù)將窗口歸隱更改為替換為7天點擊和1天瀏覽）

? 從1月19日開始

o 如果要使用自動應(yīng)用程序廣告針對應(yīng)用程序事件，價值和移動應(yīng)用程序安裝進行優(yōu)化，則如果使用任何基于應(yīng)用程序的業(yè)務(wù)工具（FB SDK，應(yīng)用程序事件API，MMP SDK），則需要配置轉(zhuǎn)換架構(gòu)。

o 計劃運行所有iOS 14應(yīng)用程序安裝廣告系列，一個應(yīng)用只可以開一個ios14廣告賬戶，9個campaign，其中每個campaign不高于5個廣告集。

?如果您使用網(wǎng)絡(luò)事件來優(yōu)化，定位和/或評估：關(guān)于網(wǎng)站事件

o 今天就行動

? 如果需要，請在Facebook Business Manager中驗證您的域名。

? 通過使用Ads Manager中的“ Comparing Windows”功能來查看

因歸隱含視窗更新帶來的效果更新和改變

o 從1月19日開始

?在事件管理器中為您的域設(shè)置事件配置。

?查看并考慮替換可能受到影響的ad sets，直接復(fù)制ad sets 使用新的轉(zhuǎn)化事件，這樣被復(fù)制的ad set將會被立刻暫停。如果不想弄，你就等Apple執(zhí)行之后再處理

? 今天我們建議您閱讀以下幫助中心文章，詳細了解Apple iOS 14要求將如何影響Facebook廣告：

? 使用iOS版Facebook SDK，App Events API和移動測量合作伙伴吸引iOS 14用戶

? 使用Facebook Pixel達到iOS 14用戶。

我們致力于提供強大的資源和工具，以幫助您應(yīng)對由Apple iOS 14要求引起的復(fù)雜性，并繼續(xù)在我們的平臺上推動業(yè)務(wù)成果。從2021年1月19日開始，您將可以訪問資源中心，并開始在我們的界面中查看所有相關(guān)通知。

附錄

Preparing for iOS 14 requirements: Updated advertiser experiences on Facebook

As we continue to prepare for the changes created by Apple’s iOS 14 requirements, we’re sharing an update on experiences we’re launching in our advertising tools that will guide you through these changes, including some of the actions you will soon be able to take. While Apple has still not made it clear to the industry when they will enforce their AppTransparencyTracking prompt, we are taking advance steps to help prepare you and reduce disruption to your advertising across Facebook apps.

Beginning?January14,2021,?you will start to see in-product banners communicating upcoming attribution and reporting changes in Ads Manager. Learn more about these changes in our Help Centerarticle.

Beginning?January19,2021,?and rolling out over the course of two weeks, you can expect the followingupdates:

• ResourceCenter:?We will launch Resource Center, a new tab in Ads Manager with a customized checklist of tasks to guide you through actions you can take to help ensure your advertising is set up optimally and prepare for the upcoming impact of iOS 14 requirements. Most tasks and updates will link to Help Center articles -- available starting on January 19, 2021 -- to further support you through thesechanges.
  

• AttributionWindowSetting:?We will be replacing the account level attribution window with a new attribution setting accessible during campaign creation at the ad set level. For active and new ad sets, the setting will default to 7-day click and 1-day view, which may result in a decrease in the number of reported conversions.?Today, you can prepare for attribution window changes by usingthe Comparing Windowsfeature in Ads Manager to see performance across all existing windows.
  

• EventSet-upFlows:?Ahead of Apple’s prompt enforcement, within the ads creation flow, we are rolling out the ability for app advertisers to set up and test SKAdNetwork-based app install campaigns in Ads Manager and via API. Additionally, for web events, advertisers will be able to view, edit, and prioritize the 8 conversion events allowed for a givendomain.

[IF YOUR CLIENT USES SELF-SERVE CONVERSION LIFT]

• Conversion Lift Update:?For self-serve Conversion Lift we will no longer be able to measure all the app events from iOS 14 users. We will limit the
  self-serve Conversion Lift test creation for ad sources that include iOS 14 app install campaigns. The holdout tests in Experiments tool will be paused once Apple's enforcement of its iOS 14 requirement becomes effective.

[IF YOUR CLIENT USES FACEBOOK LOGIN]

• FacebookLoginUpdate:?Facebook Login will now have a Limited Login mode that implements safeguards that allow advertisers to choose whether Facebook can use the fact that a person used Facebook to log into an advertiser’s iOS app to target advertising or measure advertising effectiveness.?To implementthisnewversionofFacebookLogin,updateyour Facebook iOS SDKor Facebook SDKforUnity to version9.0+.?For more informationon
  this new version of Facebook Login, including implementation documentation and FAQs, we encourage you to visitour Developers pages.

• Additionally, we’re reiterating guidance on actions that you can take today, and those you can plan to take starting January 19, 2021.

• If you optimize, target, and/or measure using app events:

• Today

o If using the Facebook SDK, update to version 8.1 orabove.

o If using any app-based business tools (FB SDK, App Events API, MMP SDKs) you will need to use the “Advertiser Tracking Enabled” flag to instruct Facebook to restrict data use on a per-eventbasis.

o Prepare for attribution window changes byusingthe Comparing Windows feature in Ads Manager to see performance across all existing windows..

• Beginning January 19

o If using any app-based business tools (FB SDK, App Events API, MMP SDKs) you will need to configure your conversion schema if you intend to optimize for App Events, Value and Mobile App Installs with Automated App Ads.

o Plan to operate all iOS 14 app install campaigns with one ad account per app, nine campaigns per app, and five ad sets per campaign of the same optimization type.

• If you optimize, target, and/or measure using web events:

o?Today

• If required, verify your domain in Facebook BusinessManager.
  

• Prepare for attribution window changes byusingthe Comparing Windows feature in Ads Manager to see performance across all existing windows.

o?Beginning January 19

• Set up event configuration for your domain in EventsManager.
  

• Review and consider replacing ad sets that will be impacted. Duplicate ad sets that use new conversion events will be published immediately and replaced ad sets will be paused. If this is not the desired outcome, you should wait to replace affected ad sets once Apple enforces theirprompt.

We encourage you to learn more about how Apple’s iOS 14 requirements will impact Facebook advertising by reviewing these Help Center articles:

• Use the Facebook SDK for iOS, App Events API and Mobile Measurement Partners to Reach iOS 14Users

• Use Facebook Pixel to Reach iOS 14 Users.

We’re committed to providing robust resources and tools that will help you navigate the complexities created by Apple’s iOS 14 requirements and continue to drive business outcomes on our platform. Beginning January 19,2021, you will have access to the Resource Center and will begin to see all of the relevant notifications in our interfaces.

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