目錄

Unit1????Vocabulary????Banked cloze????Reading

Unit2????Vocabulary????Banked cloze????Reading

Unit3????Comprehension-1-2-3????Words and expressions~Comprehension????Words and expressions

Unit4? Comprehension-1-2-3~Words and expressions~Comprehension~Words and expressions

Unit5? Vocabulary~Banked cloze~Reading

Unit6? Vocabulary~Banked cloze~Reading

Unit1

A???? breakthrough?

C???? launch?

D???? standardize

A???? perceive?

C???? reinforcement?

A???? addicted?

D???? out?of?

C???? let?down

?

tedious

personal

collecting

emergence

share

decent

accurately

design

heritage

creating

?

B???? It?is?a?crucial?way?for?people?to?communicate.?

D???? Through?the?Internet.?

C???? Some?social?networking?sites?enabled?users?to?interact?with?people?of?same?interests.?

D???? It?allowed?people?to?publish?their?own?content.?

D???? There?will?be?some?new?social?networking?sites.

?

Unit2

C???? embrace

A???? transparency

B???? devise?

C???? conventional?

D???? inevitable?

A???? equivalent?

B???? rise?to?

A???? set?its?sights?on

?

accelerated?

inclined?

temporary?

disrupt?

available

entrepreneurs?

security?

relationships?

familiarity?

otherwise?

?

C???? It?is?about?claims?related?to?robots.?

B???? Automobile?industry.?

C???? Trade?policy.?

A???? declining?

C???? It?finds?that?automation?influenced?employment?nationwide.

?

Unit3

Advertisements are often designed to bring about positive feelings of love, friendship, pride, empathy, and achievement, neutral feelings such as nostalgia, and negative feelings like fear and guilt.

Advertisers often try to suggest in ads that their products will fulfill not only the basic needs, but also the other, higher-order needs.

By understanding the psychology used by advertisers, we may be able to reduce how much we are manipulated by them and avoid some impulse buying in the future.

?

B?? False.

B?? False.

A?? True.

B?? False.

A?? True.

B?? False.

B?? False.

A?? True.

?

The word is the opposite of "emotional".… found that emotional ads had a 31 percent success rate, compared to just 16 percent for rational ads.

The word is related to "positive". It means something that is good and positive.Positivity and likability are the emotional responses that tend to have the biggest impact on sales, with ads often being designed to bring about feelings of love, friendship, pride, empathy, and achievement.

The word is related to "danger".For example, the highly successful "When the buying stops, the killing can too" campaign by WildAid, which features a number of famous people, appeals to people's guilt, encouraging them to think twice before buying products that harm endangered species.

The word means "to influence people skillfully".However, by understanding some of the psychology used by advertisers in marketing campaigns, as well as the emotions they make us feel, we may be able to reduce how much we are manipulated by them and avoid some impulse buying in the future!

endanger

rational

manipulates

convince

guilty

impulse

arouses

gentle

?

In the meeting, he expressed his disagreement over the company's unfair rules, but he sees no escape from the bad situation.

Experts pointed out that this policy is unlikely to bring about any meaningful changes to the nation's economy.

Images of young adults laughing and enjoying themselves can have a great impact on the buying decisions of much younger children.

The concept of using psychology to manipulate people into buying things has been around for a very long time.

I donated because of the images of cute animals along with the statistics of endangered species.

?

A?? True.

B?? False.

B?? False.

A?? True.

A?? True.

B?? False.

A?? True.

A?? True.

?

discarded

massive

conscious

globalization

wasteful

trendy

comprehensive

damaging

?

C?? striking

C?? spur

B?? superior

A?? steep

D?? manipulate

C?? impulse

B?? in

D?? dispose

?

obtain

focus

support

convince

establishing

specific

connection

deceptive

acquainted

difference

?

C?? Work report.

B?? connection

D?? It can make the audience loyal to the product.

D?? There are too many product placements for the same industry.

D?? make natural product placement

Unit4

• Before considering this, it is helpful to understand where stereotypes come from. (Para. 2)

• Even though this kind of categorization is a natural mental process, there are problems that stereotypes can create, and they work on various levels. (Para. 3)

• This example seems unlikely to be too dangerous, but even the smallest of stereotypes can lead to bigger problems. (Para. 3)

• Therefore, we need to acknowledge that while we are all prone to forming stereotypes of? others, they are severely limited in helping us understand real people. (Para. 5)

• So how can we avoid being manipulated by stereotypes, and minimize the dangers that they can cause? (Para. 6)

Stereotypes are common among people. Although they are a natural response, they can cause problems. They create misleading perceptions of certain groups of people. They can also sometimes lead to conflicts, discrimination or even hatred. Therefore, we should acknowledge that though forming stereotypes is a natural tendency, we should try to see people as individuals. By recognizing stereotypes and keeping an open mind, we can learn more about other cultures.

?

A?? The human brain naturally sorts things into categories.

D?? Stereotypes sometimes present oversimplified images of groups.

D?? They don't want to be treated differently.

A?? Learn to recognize stereotypes and change our behavior.

?

A?? Referencing (引用) academic research.

D?? Using examples.

E?? Using quotations.

?

D?? The number of options you have when buying things.

C?? They take fewer holidays than Europeans.

C?? The sizes were larger than he expected.

D?? British people do signal strongly as to whether they are joking or being serious.

?

portion

On reflection

delighted

buried

absurdity

tendency

what makes them tick

crisis

?

B?? delicate

C?? diverse

C?? engaging

B?? simplify

C?? exposed

A?? minimize

C?? in the flesh

D?? on?reflection

?

includes

guidance

however

familiar

proportion

prepare

minimize

entirely

aware

valuable

?

D?? The stereotype of a group will be unchanged.

B?? They like to drink alcohol.

C?? Because the novelist wanted to show that colonization was reasonable.

A?? Because negative stereotypes?seem to?be based on real physical traits or actual rituals.

C?? Negative.

?

Unit5

B?? specify

C?? originate

B?? inclusive

D?? enhancement

B?? vulnerable

D?? initiative

A?? facilitate

B?? sign up to

?

consist

historical

gradually

collections

identify

material

transmitted

preserved

diversity

renewed

?

A?? native

C?? Online languages are only limited to a small number of tongues.

D?? He wishes to be able to use his own language online.

C?? Because technical designs are for some widespread languages.

C?? Programming languages are usually in dominant languages.

Unit6

C?? rewarding

B?? privileged

A?? affluent

A?? fulfilling

D?? prior

C?? sustain

D?? in terms of

B?? get across

?

referred to

contributions

environmental

combining

unique

institutions

heighten

abroad

strategically

mutual

?

C?? To help others as well as herself.

D?? making friends with the local residents

C?? Saying "thank you" to others.

A?? The love to her when others conveyed their gratitude.

B?? Volunteering trips can help people a lot.