「釋義」

處理流暢度是處理信息的難易程度。?感知流暢度是基于對感知質(zhì)量的操縱處理刺激的容易程度。?檢索流暢度是指從記憶中檢索信息的難易程度。

「應(yīng)用場景」

“簡潔為美?！焙啙嵉奈淖挚梢蕴岣呖茖W(xué)家們所說的大腦的“處理流暢度”。簡短的語句、熟悉的詞匯和簡潔的句法，能夠確保讀者不必花費(fèi)太多腦力就能理解意思。

“Keep it simple.” This classic piece of writing advice stands on the most basic neuroscience research. Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and clean syntax ensure that the reader doesn’t have to exert too much brainpower to understand your meaning.

相比之下，研究表明，中間嵌套從句的語句需要更長的閱讀時(shí)間，并且會導(dǎo)致更多的理解錯(cuò)誤。使用被動(dòng)語態(tài)的大多數(shù)句子也是如此。例如，與“投資者喜愛利潤”這個(gè)句子相比，“利潤受到投資者的喜愛”改變了句子動(dòng)詞和直接賓語的標(biāo)準(zhǔn)位置。這樣會導(dǎo)致理解準(zhǔn)確度降低10％，并且需要多花十分之一秒的時(shí)間才能完成閱讀。

By contrast, studies have shown that sentences with clauses nested in the middle take longer to read and cause more comprehension mistakes. Ditto for most sentences in the passive voice. If you write “Profits are loved by investors,” for example, instead of “Investors love profits,” you’re switching the standard positions of the verb and the direct object. That can cut comprehension accuracy by 10% and take a tenth of a second longer to read.

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以上文字選自《哈佛商業(yè)評論》中文版2021年7月刊《優(yōu)秀商業(yè)寫作的八項(xiàng)科學(xué)法則》

比爾·伯查德（Bill Birchard）| 文

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