2022年媒體消費者調查報告 (英)(附下載)

本篇報告共?39?頁,為保障社群會員權益,僅展示前?20?頁;成為會員后可無限制下載原報告與歷史更新報告,日更新100+。

這是全行業(yè)報告圈的第1192期分享
來源 / Deloitte

本篇摘要
When it comes to digital entertainment, consumer choice has exploded over thepast decade. The unbundling of content propositions to individual studios, broadcasters, publishers and other players has scattered content far and wide.
While growth in digital subscription penetration across subscription video on demand(SVOD), music, gaming.
news and sport is slowing, we continue to stack more and more services in each of these categories.
Consumers are learning to navigate this complexenvironment though and we' re seeing more savvy.
proactive and frequent switching behaviours as consumers self-curate the perfect media bundle.

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