請(qǐng)多指教?。?！

Why MercadoLibre?keeps soaring?as other?e-emporiums sink

A combination of local knowledge and focus explain the firm’s success?

重點(diǎn)詞匯：

MercdoLibre : 美客多

Soar : v.高漲，騰飛

E-emporium :n.電子商城 e- 電子的 e-book e-commerce

Sink : v.下降，沒(méi)落

A combination of : ...的結(jié)合

P1：

In March Amazon?announced it would?fire?9000 workers-bringing to 27000 the total number it has laid off?this year. The e-commerce giant’s share price?is down by a third since 2021. Other online-shopping?darlings ,from Shopify in Canada to Coupang in South Korea and Grab in South-East Asia,have suffered?a similar fate(see chart).With one?exception. At $64bn ,the market value of MercadoLibre ,an Argentine firm listed?in New York with operations?across Latin America ,has been rising lately and is back roughly to where it was at the start of 2022- and twice that before covid-19. In April , as the world’s tech firms were?sacking?workers en masse?,it said it would hire 13000 , mainly in Brazil and Mexico ,raising its workforce?by a third.

重點(diǎn)詞匯：

Fire : v.解雇

Lay off :（因工作崗位不足）裁員

Share price :股價(jià)

Darling : n.寵兒，備受喜歡的人

Suffer ： v.遭遇，經(jīng)歷

List : v.把證券列入上市證劵表

Operation ： n.經(jīng)營(yíng)，業(yè)務(wù)

Sack ： v.（非正式）解雇，開(kāi)除

En masse : adv.全體

The management team resigned en masse.

Workforce : n.職工總數(shù)，全體員工

Fate :n. the things that will happen to someone,especially unpleasant events命中注定的事，命運(yùn)的安排，天數(shù)，命運(yùn)，結(jié)局，結(jié)果

v.命定，注定

短語(yǔ)搭配： tempt fate , a fate worse than death , as sure as fate , seal something’s fate

段落大意：全球同類在線商城，科技公司經(jīng)營(yíng)狀況下滑，而美客多市值上升，增聘員工，經(jīng)營(yíng)態(tài)勢(shì)向好。

難句解析：

Bringing?to 27000 the total number (that) it has laid off this year

現(xiàn)在分詞做結(jié)果狀語(yǔ)

At $64bn ,the market value of?MercadoLibre?,an Argentine firm listed in New York with operations across Latin America?,has been rising lately and is back roughly to // where it was?//?at the start of 2022- and twice that before covid-19.

紫色部分是名詞性短語(yǔ)做同位語(yǔ)解釋MercadoLibre

?listed in 是過(guò)去分詞做后置定語(yǔ)

?// where it was?//引導(dǎo)的名詞性從句在介賓結(jié)構(gòu)中充當(dāng)賓語(yǔ)

這個(gè)句子的主體結(jié)構(gòu)為：

the market value has been rising and is back to...and twice...

P 2：

MercadoLibre needs more workers.On May 3rd?it reported that?revenues grew by 35% in the first quarter of 2023, to $3bn. Last year goods worth?$35bn?changed hands?on its platform, helping generate $1bn in?pre-tax profits?.How is it flourishing?as similar firms elsewhere struggle ?

重點(diǎn)詞匯：

Revenue : n.收益，收入

Worth : adj.價(jià)值...（用法同介詞）

Change hands ：轉(zhuǎn)手，交易成功

Pre-tax profit :稅前利潤(rùn)

Flourish : v.繁榮，興旺

Stuggle : v.掙扎

段落大意：美客多經(jīng)營(yíng)狀態(tài)大好，它是如何在同類公司經(jīng)營(yíng)下行時(shí)保持增長(zhǎng)的呢？

P 3 :

Its success is a mix of good management and good fortune.Early on it expanded from connecting buyers and sellers into payments,initially to?allay users’?fear of fraud . Its payments?system, MercadoPago, is now widely trusted and used beyond?its platform ; more than $100bn flowed?through it in 2022 . The company has also built its own logistics network to deliver?packages quickly in a region where infrastructure can be?patchy. In ten years it has gone from not touching parcels?, all of which were handled?by third-party shippers ,to having a hand in ferrying?93% of its e-commerce packages .More recently it added a fast-growing advertising business .Unlike Amazon ,which regularly receives complaints about working conditions , employees rank MercadoLibre among the best Latin American firms to work for.

重點(diǎn)詞匯：

Fortune :n.好運(yùn)，運(yùn)氣

Initially : adj.起初，最初，開(kāi)始 = at first

Eg: Initially , she had some success battling her illness , but it’s come back full force the last several months.

Allay :v. diminish or put at rest (fear, suspicion ,or worry)消除（恐懼，遺憾）

Relieve or alleviate(pain or hunger)解除，減輕（痛苦，饑餓）some stale figs partly allayed our hunger

短語(yǔ)搭配： allay suspicion 打消顧慮 allay anxiety 減輕焦慮

Fraud ： n.詐騙，欺詐

Beyond ：prep.遠(yuǎn)于，在...之外

Flow ： v.流動(dòng)

Logistics : n.物流

Deliver ： v.投遞，遞送

Patchy ： adj.時(shí)好時(shí)壞的

Parcel : n.a thing or collection of things wrapped in paper in order to be carried or set by post,包裹; a quantity or amount of something ,especially as dealt with in one commercial transaction一批東西，尤其指商業(yè)交易一次涉及的量，一塊土地

v.make(something)into a parcel by wrapping it把...包起來(lái)，Nautical wrap(rope)with strips of tarred canvas ,before binding it with yarn as part of a traditional technique to reduce chafing用涂油帆布條纏包，(parcel something out) divide into portions and then distribute分配

短語(yǔ)搭配： parcel out ,parcel up, parcel post ,

Pass the parcel :?a children’s game in which a parcel is passed around to the accompaniment of music ,the child holding the parcel when the music stops being allowed to unwrap a layer傳包裹（兒童游戲，聽(tīng)音樂(lè)傳包裹，音樂(lè)停止時(shí)拿到包裹的兒童可打開(kāi)一層包裹皮）

詞源：late Middle English(chiefly in the sense ‘small portion’) :from Old French parcelle,from Latin particula ‘?small part’

Ferry : n. a boat or ship for conveying for conveying passengers and goods,especially over relatively short distance and as a regular service渡船，

A service for conveying passengers or goods in this way擺渡，

The place where such a service operates from渡口，

A similar service using another mode or transport,especially aircraft(尤其飛機(jī)）渡運(yùn)

V.convey in a boat,especially across a short stretch of water（尤其指短距離）渡運(yùn)，

Transport (someone or something)from one place to another ,especially as a regular service（尤其指定期）運(yùn)送（人，物品）

Third-party shipper 第三方托運(yùn)人

Third-party ：adj.第三方的

Shipper : n.托運(yùn)人，航運(yùn)商

Have a hand in sth./doing 參與，干預(yù)

Working condition工作條件

Rank ： v.給...排名

段落大意：美客多的成功離不開(kāi)良好的經(jīng)營(yíng)，目前已經(jīng)發(fā)展出完善的支付系統(tǒng)，物流體系，廣告業(yè)務(wù)，雇主滿意度也很高。

難句解析：

Early on?it expanded?from connecting buyers and sellers into payments?,initially to allay users’ fear of fraud.

In ten years?it has gone from not touching parcels ,?all of which were handled?by third-party shippers?,to having a hand in ferrying 93% of its e-commerce packages

P 4:

MercadoLibre also benefits from a deep understanding of local shopping habits ,notes Ricardo Tapia of the University of Anahuac in Mexico City.For instance ,by accumulating points?for purchases, its shoppers can gain benefits such as free delivery .What may seem?gimmicky?to Western shoppers ,for whom a big benefit of buying online is that it saves time,is a big draw for game-loving Latin Americans.

重點(diǎn)詞匯：

University of Anahuac :安納瓦克大學(xué)

Accumulating points :積累積分

Gimmicky : adj.做噱頭的

Gimmick :n.花招，噱頭

Draw ：n.有吸引力的人或者物

Game-loving : adj.喜歡游戲的

段落大意：美客多對(duì)拉美地區(qū)顧客的消費(fèi)習(xí)慣有深刻了解，助長(zhǎng)銷售。

難句解析：

what may seem gimmicky to Western shoppers ,for whom a big benefit of buying online is that it saves time, is a big draw for game-loving Latin Americans.

For whom是定語(yǔ)從句的標(biāo)志，it是指buying online

討論對(duì)象：point（購(gòu)物積分）

西方消費(fèi)者（更看重省時(shí)）：噱頭

拉美消費(fèi)者（喜歡游戲）：吸引人

it would hire 13000 , mainly in Brazil and Mexico ,raising its workforce?by a third.

P 5：

The?resulting strength has allowed the firm to take advantage of fortuitous?circumstances .As everywhere in the world , the pandemic accelerated the growth of e-commerce?in its region.In Mexico .MercadoLibre’s third-biggest market after Brazil and Argentina , 63m people bought something online in 2022,up from 37m in 2018.In contrast to?more mature markets such as Britain ,the number of Latin Americans buying online did not drop back down after an initial boom?in 2020.

重點(diǎn)詞匯：

Circumstance: n.（一般作circumstances）a fact or condition connected with or relevant to an event or action情況，條件，環(huán)境

An event or fact that causes or helps to cause something to happen ,typically something undesirable事件，事實(shí)（引發(fā)或促使某事發(fā)生，尤其指負(fù)面事件）

One’s state of financial or material welfare經(jīng)濟(jì)狀況，物質(zhì)條件

短語(yǔ)：circumstance alter cases：?proverb one’s opinion or treatment or someone or something may vary according to the prevailing circumstance<諺語(yǔ)>因地制宜，能屈能伸

Under/in the circumstance:given the difficult nature of the situation 情況既然如此

Under/in no circumstance : never ,whatever the situation is or might be決不，無(wú)論如何也不

Take advantage of :利用

Fortuitous : adj偶然的，幸運(yùn)的 = fortunate 幸運(yùn)的

In contrast to :...與...相比

Boom : n.激增

段落大意：美客多抓住了疫情期間拉美地區(qū)電商崛起的機(jī)遇。

難句解析：

In Mexico?，MercadoLibre’s third-biggest market after Brazil and Argentina , 63m people bought something online in 2022,up from 37m in 2018.

P 6：

The region’s brick-and-mortar retailers which are rapidly improving their own digital offerings?,and online giants such as Amazon have cottoned on?to this trend. To keep growing ,MercadoLibre may need to boost?penetration?in less online countries such as Colombia , where Amazon is weaker ,and perhaps move into new segments ,such as groceries . But it does at least enjoy another?advantage over foreign rivals ,for which Latin America is a foreign rivals ,for which Latin America is a peripheral?market-focus .Failure in its home?region is simply not an option ,says Agustin Gutierrez of?McKinsey , a?consultancy?.Nothing concentrates the mind like survival.??

重點(diǎn)詞匯：

Brick-and-mortar :adj.實(shí)體的

Offering :n.供出售的產(chǎn)品

Cotton on to :開(kāi)始領(lǐng)悟，意識(shí)到

Penetration :n.市場(chǎng)滲透率，占有率

Segment :n.細(xì)分市場(chǎng)

Groceries :n.食物雜貨

Advantage over : ...勝過(guò)，....的優(yōu)勢(shì)

Peripheral : adj.次要的，外圍的

Home : adj.本國(guó)的

Mckinsey :麥肯錫

Consultancy :n.咨詢公司

段落大意：美客多面臨著當(dāng)?shù)貙?shí)體零售商和網(wǎng)絡(luò)巨頭的威脅，需要采取對(duì)策：提高電商欠發(fā)達(dá)的市場(chǎng)的滲透率，進(jìn)入新的細(xì)分市場(chǎng)，注重本土市場(chǎng)。

難句解析：

To keep growing?, MercadoLibre may need to boost penetration?in less online countries such as Colombia , where Amazon is weaker ,and perhaps move into new segments?,such as groceries .

But?it does?at least enjoy another advantage over foreign rivals ,for which Latin America is a foreign rivals ,for which Latin America is a peripheral market-focus?.

Nothing?concentrates?the mind like survival.??