「釋義」

創(chuàng)造共享價值，是當今時代對企業(yè)商業(yè)活動的一個新要求，在進行商業(yè)活動的過程中同時承擔社會責任，創(chuàng)造多重價值，即共享價值。“創(chuàng)建共享價值”由邁克爾·波特在2011年提出。

「應(yīng)用場景」

企業(yè)為在社會上發(fā)揮更明顯的積極作用而做的努力正在迅速增加。受主要投資人和領(lǐng)軍企業(yè)機構(gòu)的鼓舞，企業(yè)及其CEO們開始采納一種超越股東價值最大化的企業(yè)使命，讓所有利害關(guān)系人受益。他們所做的不僅僅是報告影響有限的環(huán)境、社會與治理（ESG）標準，而且切實將社會需求與挑戰(zhàn)整合到核心戰(zhàn)略中——我們所謂的創(chuàng)造共享價值。企業(yè)正逐漸意識到，社會影響和競爭優(yōu)勢之間不一定存在沖突，反而存在一種強有力的協(xié)同效應(yīng)?！敦敻弧冯s志的年度“改變世界的企業(yè)”排行榜提供了最突出的范例。

Efforts by business to play a positive and more visible role in society are growing rapidly. Companies and their CEOs, encouraged by major investors and leading business institutions, are beginning to adopt a corporate purpose that goes beyond maximizing shareholder value to benefit all stakeholders. They are doing more than merely reporting on environmental, social, and governance (ESG) standards, which has had limited impact, and are actually integrating social needs and challenges into core strategy—what we call?creating shared value.?Companies are recognizing that there need not necessarily be conflict between social impact and competitive advantage but, rather, a powerful synergy.?Fortune’s annual list of Companies Changing the World provides leading examples.

迄今為止，企業(yè)在解決社會需求方面一直將重點集中在減少溫室氣體排放、改善員工健康福利以及最近的保障最低生活工資、增進低收入員工的培訓和職業(yè)發(fā)展等領(lǐng)域。這些都是受人歡迎的舉措，但是還有更多的工作必須要做。

The focus of business in addressing social needs thus far has been concentrated in such areas as reducing greenhouse gas emissions, improving employee health benefits, and, more recently, guaranteeing a living wage and improving training and career development for lower-income workers. These are welcome steps, but more must be done.

以上文字選自《哈佛商業(yè)評論》中文版2020年8月刊《邁克爾·波特：修復美國政治》

凱瑟琳·吉爾（Katherine M. Gehl）邁克爾·波特（Michael E. Porter）丨文

馬冰侖?丨編輯?