作為一個老外貿(mào)人，也參加了不少外貿(mào)展會，今天特意整理了這份展會英語。

在外貿(mào)展會上的話術(shù)基本需要掌握的是: 基本流程的溝通(如圖)+公司的優(yōu)勢以及產(chǎn)品介紹話術(shù)。

除此之外，在平時我們也要了解一些不同國家的成功客戶案例，這樣在與客戶溝通談判時候，能夠更好的引導客戶!

相信認真看完的小白也能成為展會上備受客戶肯定的外貿(mào)高手!希望大家在展會上都能從容自信的展示公司的優(yōu)勢和產(chǎn)品方案，收獲自己的大客戶哦~加油

打招呼

（注：打招呼時，要學會辨別，遇見猶豫/觀望的客戶，問候并且快速甄別是否是目標客戶。展會上遇到形形色色的人非常多，不要在無關(guān)的人身上浪費時間）

?Hello, welcome to our booth. Come in and take a look, please./ what can i do for?you?你好，歡迎光臨我們的展位。請進來看看。/我能為你做什么？

?How do?l?address you? 我怎么稱呼您?

?Hi how can l help you? As you can see, we are a uniform manufacturer, are you looking for this product? lf yes, please come in and we can have a coffee together.嗨，有什么能幫你的嗎？正如你所看到的，穿著制服的制造商，你在尋找這個產(chǎn)品嗎？如果可以，請進來，我們可以一起喝杯咖啡。

?I?am xxx, a sales manager of xx?company. It is a pleasure to meet you here. 我叫xxx，是xx公司的銷售經(jīng)理。很高興在這里見到你。

?Here is my card.May l?have your business card/name card? 這是我的名片?？梢越o我你的名片嗎？

?May I?know your name and email address, it is better that you can leave your?WhatsApp?number for easier communication?我可以知道你的姓名和電子郵件地址嗎，最好你可以留下你的WhatsApp號碼以便于溝通

?Please find my business card, and you can?find my mobile number here.Just add me as?your WhatsApp or We?Chat friend, we can?make online communication, at your?convenience of course.請找到我的名片，你可以在這里找到我的手機號碼。只需添加我作為你的WhatsApp或微信好友，我們就可以在線交流，當然在你方便的時候。

?Have a seat,please!請坐

?Would you like some coffee or tea? 坐下來，先問問客戶喝什么，咖啡或茶嗎?

?Would you like a glass of water? / Can I get you a cup of Chinese tea/coffee? 你想要一杯水嗎? /我可以給你一杯中國茶嗎?

自我介紹&介紹公司優(yōu)勢等等...

?May I?give you some introduction on our company and products? 我可以給你介紹-下我們的公司和產(chǎn)品嗎?

?We are the authorized/professional manufacturer and distributor of XXX products我們是XXX產(chǎn)品的授權(quán)/專業(yè)制造商和經(jīng)銷商。

?Our company focuses on keeping promise, controlling quality, guaranteeing the?products safety. ?It?has already won many old customers’trust and satisfactions by?adhering to the principal of “original design, high quality, reasonable price, high?reputation and First-class service”公司強調(diào)守信、品質(zhì)控制、產(chǎn)品安全保證，憑借著堅持“原創(chuàng)設(shè)計、高質(zhì)量、價格合理、良好信譽、一流服務(wù)”的原則，公司已經(jīng)贏得了很多老客戶的信賴。

具體產(chǎn)品互動

?Seems you are interested in this product; may l give you some introduction? 看來您對這個產(chǎn)品感興趣;我可以給你介紹一下嗎?

?Anything else you want to bring up for discussion?你還有什么想提出來討論的嗎?

產(chǎn)品目錄展示

?Here is our latest catalogue,please take a look 這是我們最新的目錄，請看一下

?Any interest, please feel free to tell me, we can show some samples for your?reference firstly.如有任何興趣，請隨時告訴我，我們可以先展示一些樣品供您參考。

樣品

?What about having a?look at sample first? 先看樣品怎么樣?

?Do you need samples for approval? 你要確認樣品嗎

?We can courier some samples to you once we come back to office, We will not charge?you for samples,but we hope you can afford the freight costs我們一回到辦公室就可以快遞一些樣品給您，我們不收取樣品費用。但是希望你能承擔運費。

包裝

?Do you have specific request for packing ?Here are the samples of packing available now,you may have a look。您對包裝有具體要求嗎? 這里有包裝樣品，您可以看看。

報價（在展會上客戶通常都會直接詢問價格，建議在不偏離市場行情的情況下先報個價格，給客戶參考）

?The price of this product is USD xxx, and in general, our prices are given on FOB XX standard package,and is only valid for one month.該產(chǎn)品的價格為 xx 美元，一般情況下，我們的價格為 FOB XX，標準包裝，有效期為一個月。

?will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP.請告訴我們您想要的規(guī)格、數(shù)量和包裝，以便我們盡快報價。

?This is the pricelist, but it serves as a guide line only. ls there anything you are particularly interested in.這是價格表，但只供參考。是否有你特別感興趣的商品?

數(shù)量

?The quantity is too small for mass production.對于大貨生產(chǎn)，數(shù)量太少了

?Our minimum order amount is USD5000.我們最小訂單金額是USD5000

還價（注：根據(jù)客戶目標價，看看能給進一步提供什么方案。

比如調(diào)整MOQ，更換材質(zhì)，推薦其他符合他目標價的款式）

?will give you the most favorable prices我會給你最優(yōu)惠的價格

?Our prices compare most favorably with quotations you can get from other manufacturers.我們的價格與您從其他供應(yīng)商獲得的報價相比最為優(yōu)惠。

?I am sorry. lt is our rock bottom price.對不起。這是我們的最低價。

?The price has been cut to the limit.價格已經(jīng)砍到極限了?

?Considering our good relationship and future business, we give a 3% discount. 考慮到我們良好的關(guān)系和未來的業(yè)務(wù)，我們給予 3%的折扣

?If your order is big enough, we may reconsider your price.如果您的訂單足夠大，我們可能會重新考慮您的價格

交期

?Generally ,our delivery time is 30 working days一般來說，我們的交貨時間是 30個工作日

?付款條款Our payment term is 30% in advance by T/T before production, and 70% before delivery我們的付款條件是生產(chǎn)前T/T 30%，交貨前 70%

定合同

?Finalize the contract 確定合同

?we can get the contract finalized now.我們現(xiàn)在可以敲定合同了

?Pls kindly remit the deposit against the contract.根據(jù)合同安排定金

感謝合作

?It is so great to cooperate with you.與你合作真是太好了

?I really hope we will become the good business partner in the future.我真誠地希望我們將來能成為好的商業(yè)伙伴。

?This is a small gift for you 小禮物贈送

?Thank you for coming.謝謝你的光臨

?Keep in touch.保持聯(lián)系。

展會未成交，后續(xù)跟進客戶（注：展會結(jié)束后一定要趁熱打鐵，盡快電話+郵件聯(lián)系客戶，時間越久跟進難度越大）

?When will you come back to work ? ?will send all details to you by email for your reference later? 您什么時候回公司?我會稍后郵件把具體細節(jié)發(fā)您參考。

展會相關(guān)單詞

?Booth number展位號

?Stand展位

?Raw space 展覽廣地

?Row booth 標準展位

?Showcase 陳列柜

?Brochure 宣傳小冊子

?During the exhibition period展會期間

?Doors close at 閉館時間

?Entrance入口

?Shuttle bus 班車

?shuttle service 接送服務(wù)

還有外貿(mào)表情包，關(guān)注公粽號：聚智網(wǎng)絡(luò)科技

回復：表情包? 即可領(lǐng)取

往期回顧：

外貿(mào)業(yè)務(wù)員聯(lián)系各國客戶的最佳時間

外貿(mào)銷冠話術(shù)