TED演講者：Erin Meezan / 艾琳·米贊

演講標(biāo)題：What nature can teach us about sustainable business / 大自然能教會(huì)我們什么是可持續(xù)經(jīng)營

內(nèi)容概要：

From glue alternatives inspired by gecko's feet to factories that produce a net benefit to the environment, Interface's VP and chief sustainability officer Erin Meezan explains how we can look to nature to learn how to make business more sustainable. Detailing the innovative solutions this fresh approach has unlocked for her company, she invites us to imagine what we can redesign in our own lives, with nature in mind.

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【1】Director: Alright, whenever you're ready.

導(dǎo)演:好了,你什么時(shí)候準(zhǔn)備好了 我們就開始。

【2】Erin Meezan: There's so much debate right now about what companies and countries should be doing on climate.

艾琳.米贊: 現(xiàn)在有很多爭論 關(guān)于企業(yè)和國家 應(yīng)該在氣候問題上做些什么。

【3】Nature is actually the best benchmark.

大自然實(shí)際上是最好的基準(zhǔn)。

【4】Why don't we just follow what it would do?

為什么我們不跟著做它會(huì)做的事呢?

【5】Nature has 3.8 billion years of R and D under its belt.

大自然有38億年的研發(fā)歷史。

【6】So, you know, there's certainly something nature has that maybe humans always don't.

所以,你知道,大自然肯定有一些東西 是人類永遠(yuǎn)不具備的。

【7】Nature can do complex chemistry, really interesting engineering.

大自然可以進(jìn)行復(fù)雜的化學(xué)反應(yīng), 這是非常有趣的工程。

【8】And so how can we look to nature and really harness what we know works to provide solutions for business to be more sustainable?

所以我們?cè)撊绾慰创笞匀?并真正利用我們所知道的方法, 為企業(yè)提供更可持續(xù)發(fā)展的解決方案呢?

【9】This is a carpet tile that we make.

這是我們做的瓷磚地毯。

【10】We operate in the building and construction space, which is close to 40 percent of global carbon emissions.

我們?cè)诮ㄖ徒ㄖI(lǐng)域開展業(yè)務(wù), 這一領(lǐng)域的碳排放量 占全球碳排放量的近40%。

【11】So in that space, we're putting a lot of materials, like flooring, into buildings.

所以在這個(gè)空間里, 我們把很多材料,比如地板, 放進(jìn)建筑物里。

【12】When we started on sustainability as a company, most of these products had a significant impact on the planet.

當(dāng)我們作為一家公司 開始致力于可持續(xù)發(fā)展時(shí), 大多數(shù)產(chǎn)品都對(duì)地球產(chǎn)生了重大影響。

【13】We wasted a lot of resources, we recycled nothing, and they had a carbon footprint that we had never even measured or understood.

我們浪費(fèi)了很多資源, 什么也沒有回收, 而這些碳足跡 我們從來沒有測量過或了解過。

【14】Interface became inspired to take the company in a more sustainable direction.

Interface受到啟發(fā), 使公司朝著更可持續(xù)的方向發(fā)展。

【15】We took our product design team out in the forest and asked: How would nature design a floor?

我們把我們的產(chǎn)品設(shè)計(jì)團(tuán)隊(duì) 帶到森林里,問: 大自然會(huì)如何設(shè)計(jì)地板?

【16】What lessons could nature give us about moving away from adhesives in our business?

大自然會(huì)給我們上什么樣的課 關(guān)于不再在我們業(yè)務(wù)中使用粘合劑?

【17】And that led to an exploration of gecko's feet that allowed us to design an innovation that took the company off glue and really helped us build a whole new business by being inspired by nature.

這導(dǎo)致了對(duì)壁虎腳的探索, 這讓我們能夠設(shè)計(jì)出一種創(chuàng)新, 讓公司擺脫膠水的束縛, 真正幫助我們建立了一個(gè)全新的業(yè)務(wù), 受到大自然的啟發(fā)。

【18】We did things to reduce waste.

我們采取措施減少浪費(fèi)。

【19】We've swapped out less sustainable materials for recycled and bio-based materials.

我們?nèi)〈瞬惶沙掷m(xù)的材料 轉(zhuǎn)而使用可回收的和生物基的材料。

【20】And so over 20 years, we've been able to innovate and create something that actually stores more carbon than it emits, has a net benefit to the environment.

所以在過去的20年里, 我們已經(jīng)能夠創(chuàng)新和創(chuàng)造一些東西, 實(shí)際上能夠儲(chǔ)存比排放更多的碳, 對(duì)環(huán)境有凈效益。

【21】We really challenged ourselves to say, what's beyond that?

我們繼續(xù)挑戰(zhàn)自己,問自己, 除此之外還有什么?

【22】Could we create a factory that has a positive impact, and what might that look like?

我們能否創(chuàng)建一個(gè) 具有積極影響的工廠, 它會(huì)是什么樣子?

【23】Nature, for example, harvests and collects and purifies rainwater.

例如,大自然可以收集和凈化雨水。

【24】So what we've done in some of our factory locations is install rainwater collection devices to be able to take that rainwater out, use that in our manufacturing operations.

所以,我們?cè)谝恍┕S 安裝了雨水收集設(shè)備, 將雨水收集出來, 用于我們的生產(chǎn)操作。

【25】Nature stores carbon.

大自然存儲(chǔ)碳。

【26】And so we have opportunities onsite through planting, possibly removal of parking lots, possibly by establishing green roofs, to store carbon on-site and in the buildings within our company.

所以我們有機(jī)會(huì)在現(xiàn)場種植, 可能移除停車場, 可能建立綠色屋頂, 就地儲(chǔ)存碳, 在我們公司的建筑中。

【27】And I'm really excited now that it's not just Interface trying to figure this out.

我現(xiàn)在真的很興奮, 因?yàn)椴粌H僅是Interface 在嘗試解決這個(gè)問題。

【28】Other companies started to hear us talking about it and got really interested in it.

其他公司開始聽到我們的討論, 并對(duì)它產(chǎn)生了興趣。

【29】We could share the work that we had done, and other companies could accelerate their learning, but also they committed to share what they were doing.

我們可以分享我們所做的工作, 其他公司可以加快他們的學(xué)習(xí), 但他們也承諾分享他們正在做的事情。

【30】And we're hopeful that this will continue to pick up momentum.

我們希望這一勢頭會(huì)繼續(xù)加快。

【31】I think the question for everybody is: What's your carbon-negative carpet tile?

我想每個(gè)人的問題是: 什么是你的碳負(fù)極瓷磚?

【32】It goes from the idea of a sustainable carpet tile to a sustainable building to a sustainable city.

從可持續(xù)的地磚 可持續(xù)的建筑再到可持續(xù)的城市。

【33】If we're going to meaningfully address global warming, we have to imagine not just these products alone, but the collective effort of what we can do together to have a positive impact on the environment.

如果我們想要有意義地 解決全球變暖問題, 我們不僅要想象這些產(chǎn)品本身, 還要想象我們共同的努力, 為環(huán)境帶來積極的影響。