文章來(lái)源：GreenbergFarrow

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THE 4th REARD URBAN RENEWAL DESIGN AWARD第四屆REARD城市更新設(shè)計(jì)獎(jiǎng)2022商辦改造評(píng)審會(huì)榮譽(yù)獎(jiǎng)項(xiàng)目賞析

錦滄文華廣場(chǎng)

GreenbergFarrow

?國(guó)家：中國(guó)

?區(qū)位：上海

?面積：71449.86平

?項(xiàng)目類(lèi)型：城市更新（酒店改為商業(yè)綜合體）

01

歷史

從滬上知名五星級(jí)酒店到“高端辦公+高端精致購(gòu)物中心”的復(fù)合型商業(yè)體

Not all urban renewal projects can be like phoenix rise from the ashes, but JC Plaza did.

不是所有的城市更新項(xiàng)目都能鳳凰涅槃，但是錦滄文華廣場(chǎng)做到了。

▲ 項(xiàng)目完工照片

作為上海市中心靜安核心區(qū)域的標(biāo)志性建筑 - 錦滄文華酒店曾是重要的城市據(jù)點(diǎn)，其前身為滄州飯店；1900年，在滄州飯店原址建成了錦滄文華大酒店，由3家著名飯店的名字組合而成：錦江飯店、滄州飯店和新加坡文華酒店。然而歷經(jīng)城市數(shù)十載的變化，酒店的功能已無(wú)法滿足周邊客群以及游客的消費(fèi)需求，其商業(yè)模式可實(shí)施性與可持續(xù)性都受到了極大的挑戰(zhàn)。

JC Mandarin hotel was an important urban landmark architecture located in the Central Shanghai District of Jing’an. The century year old site was once a stronghold site for former Cangzhou Hotel, Jinjiang Hotel and Singapore Mandarin Hotel. As the city evolves over the years, the demands for hospitality service and consumption on this site has declined significantly and therefore posing a great challenge to make the business model viable and sustainable.??

▲ 區(qū)域位置

▲ 項(xiàng)目實(shí)景

收購(gòu)錦滄文華酒店后，作為新的所有者，寶華集團(tuán)在市場(chǎng)定位方面進(jìn)行了多次全面深度的調(diào)查分析，重新定位項(xiàng)目改造方向?yàn)椋?A寫(xiě)字樓+高端商場(chǎng)的復(fù)合型商業(yè)業(yè)態(tài)。2016年初，經(jīng)靜安區(qū)區(qū)局批準(zhǔn)，建筑設(shè)計(jì)改造工作正式啟動(dòng)，GreenbergFarrow被任命為項(xiàng)目建筑立面設(shè)計(jì)單位。

Following Baohua Group’s acquisition and as the new owner of JC Mandarin Hotel, Baohua have executed several due diligences analysis within the market positioning. This has resulted in repositioning the building function into a 5A class office building with high-end shopping mall commercial podium complex. Succeeding the approval from Jing’an district bureau regarding the change of function, early 2016 took launch of the architectural design renovation work and GreenbergFarrow was appointed as the architectural facade designer.? ??

▲?設(shè)計(jì)效果圖

曾經(jīng)的滬上明珠

錦滄文華大酒店一直被作為五星級(jí)酒店使用，是南京西路上的一座地標(biāo)，也是上海轉(zhuǎn)型邁向國(guó)際化大都市的一個(gè)縮影。它見(jiàn)證了老上海的傳奇故事，更承載了一代代上海市民的青春和回憶。當(dāng)年，能在這里辦喜酒，是相當(dāng)有面子的；上海年輕人工作賺到第一個(gè)月工資后，帶著父母到這里吃頓飯，也是非常有儀式感的事情。

JC Mandarin Hotel was once a landmark five-star hotel icon on a prominent position of West Nanjing Road and a symbol of Shanghai reformation into an international cosmopolitan city. JC Mandarin Hotel has witnessed the miraculous evolution of old Shanghai and carries many memories to Shanghai residence from old and young.? In the hay days, ceremonial events such as wedding venues were the preferential location to showcase their social status and young salary earners would treat their parents to a fancy gourmet meal after their first hard earn paycheck. ?

▲ 改造前實(shí)景圖

酒店建成后的幾十年間，曾接待過(guò)孫中山、嚴(yán)復(fù)、胡適、趙元任、郭沫若、梅蘭芳和程硯秋等要人名流，以及杜威和泰戈?duì)柕仁澜缥幕恕?/span>

In the decades since its completion, the hotel has welcomed celebrities such as Sun Yat-sen, Yan Fu, Hu Shi, Zhao Yuanren, Guo Moruo, Mei Lanfang andCheng Yanqiu, as well as world cultural celebrities such as Dewey and Tagore.

一度陷入困境的酒店經(jīng)營(yíng)

隨著上海經(jīng)濟(jì)的進(jìn)一步提升，酒店業(yè)也得到了發(fā)展，許多類(lèi)似的五星級(jí)酒店品牌入駐，市場(chǎng)競(jìng)爭(zhēng)非常激烈,?酒店品牌方和運(yùn)營(yíng)商都經(jīng)受了極具挑戰(zhàn)性的市場(chǎng)環(huán)境。2013年底，公司決定將錦滄文華酒店以20.68億元的發(fā)行價(jià)在上海聯(lián)合股權(quán)交易所出售其100%股權(quán)。經(jīng)過(guò)激烈的競(jìng)爭(zhēng)，寶華集團(tuán)最終獲得該物業(yè)的收購(gòu)權(quán)。

As Shanghai's economy has further improved, the hotel industry has grown as well?and many similar five-star hotel brands have entered the market. The market at the time was very fierce and created a very challenging environment for existing hotel brands and operators. by the end of 2013, decision was made to list JC Mandarin Hotel property on the Shanghai United Equity Exchange to sell 100% of its shares at the listing price of 2.068 billion RMB.? Baohua Group managed to win the acquisition ownership of the property through fierce competition.?

02

蝶變

舊貌換新顏，建筑體的全改造

▲?概念設(shè)計(jì)圖

▲?概念設(shè)計(jì)圖

GreenbergFarrow設(shè)計(jì)團(tuán)隊(duì)根據(jù)客戶的要求和期望開(kāi)發(fā)了大量的設(shè)計(jì)概念，同時(shí)在現(xiàn)有結(jié)構(gòu)上進(jìn)行了整體的改造創(chuàng)新與升級(jí)。建筑設(shè)計(jì)的靈感啟發(fā)來(lái)源于老建筑的疊層方式 。

GreenbergFarrow?design team developed a numerous amount of design studies and concepts to meet client’s requirements and expectations.?at the same time, the existing structure has been renovated and upgraded. the design of the building was inspired by the stacking of old buildings.

▲?設(shè)計(jì)過(guò)程稿

設(shè)計(jì)靈感

設(shè)計(jì)的核心區(qū)域是將塔樓和裙樓連接在一起的區(qū)域，我們希望可以創(chuàng)造從街道到塔樓的城市活動(dòng)層。

The ‘Heart’ zone will be the anchor to link the Tower and Podium together?and?we wanted to be able to create layers of urban activities from street level up to the tower zone.?

▲?設(shè)計(jì)草圖

同時(shí)打造一個(gè)具有強(qiáng)烈場(chǎng)所感的城市街景， 將典型的城市零售街區(qū)重新定義為人性化的尺寸，使其在多個(gè)層面上與店鋪進(jìn)行更大的連接，這樣的設(shè)計(jì)劃分增強(qiáng)了戶外公共空間從而形成新的社區(qū)空間。

At the same time create an urban streetscape where there’s a strong sense of place, redefining the typical urban retail block to human scale allowing greater connectivity with the shop fronts on multiple levels. The breaking down of scale enhances outdoor public spaces allowing to manifest new event spaces to form communities.

▲?外立面設(shè)計(jì)圖

▲?特色立面&商鋪展示面&主入口設(shè)計(jì)

基于可拆卸性以及未來(lái)廣告位可以靈活嵌入和更好融入整體的目的，外墻模塊化面板與內(nèi)嵌照明系統(tǒng)被精密的組裝到了一起。外立面金屬面板條組件由激光切割的不銹鋼板組成，該材質(zhì)可增強(qiáng)面板的獨(dú)特形態(tài)。從不同的角度位置可以觀察到面板外觀反映出的不同色調(diào)。當(dāng)其與建筑外立面上的花崗巖和玻璃模塊面板組合在一起時(shí)，它打造出一個(gè)獨(dú)特和迷人的外觀，有助于強(qiáng)調(diào)建筑在南京西路核心區(qū)域的地標(biāo)屬性。

The exterior wall cladding modular panels and arrangement design is based on the flexibility of demountability to allow future adaptation of advertisement billboards.The development of the modular panel was sophisticatedly assembled with integrated hidden lighting system. The extruded profile metal panel components are made from laser etching pattern?stainless steel panels to provide enhanced unique appearance of the panel surface. ?By nature, the appearance of the panel will reflect differentiating tone of colour shade viewing from different angle. When combined collectively with the granite and glazed modular panels on the building fa?ade, it creates a very unique and fascinating surface that help emphasis a landmark building on the prominent location of West Nanjing Road and addressing confidently across the road of Plaza 66.

▲?建筑立面細(xì)節(jié)設(shè)計(jì)圖

最終設(shè)計(jì)效果圖

▲?最終設(shè)計(jì)效果圖

▲?最終設(shè)計(jì)效果圖

▲?最終設(shè)計(jì)效果圖

▲?最終設(shè)計(jì)效果圖

建筑外立面放置的雙層挑高廣告燈箱十分醒目，從較遠(yuǎn)位置也能一目了然。? ?

The large double height glazed advertisement light boxes were strategically positioned to address the street visibility from afar.

03

新生

煥新亮相，打造精品“海派”生活

可持續(xù)發(fā)展理念賦能海派情懷的延續(xù)

在GreenbergFarrow，寶華集團(tuán)以及其他眾多咨詢公司的共同努力下，我們利用先進(jìn)技術(shù)對(duì)整體樓宇及地下空間進(jìn)行了再改造，擴(kuò)大了地下空間面積和利用效率；同時(shí)嚴(yán)格執(zhí)行LEEDCS金級(jí)和綠色二星建筑設(shè)計(jì)雙認(rèn)證標(biāo)準(zhǔn)，將環(huán)保理念融入到建筑設(shè)計(jì)的細(xì)節(jié)中，帶給消費(fèi)者綠色、低碳、健康、環(huán)保的消費(fèi)體驗(yàn)；數(shù)字化科技系統(tǒng)的采用則幫助實(shí)現(xiàn)樓宇數(shù)字化全覆蓋于高端甲級(jí)寫(xiě)字樓和精致超高端購(gòu)物中心，全方位展現(xiàn)了錦滄文華廣場(chǎng)的功能轉(zhuǎn)型。

With the joint efforts of GreenbergFarrow, Baohua?Group and many other consultants, we used advanced technology to redesign?the whole building and underground space, expanded?the size?of the underground space and space efficiency. The construction of JC Plaza implemented strict LEED CS Gold and Green Two-Star architectural design certification standards and the concept of environmental protection were also considered in the details of architectural design to create a green, low-carbon, healthy and environmentally friendly consumer experience. The achievement of the design and construction of the building utilized advanced digital technology to realize the Grade A office tower and the ultra-sophisticated high-end podium mall, together realizing the transformation of JC Plaza.

▲?完工照片

▲?完工照片

▲?完工照片

錦滄文華廣場(chǎng)的高端商業(yè)部分，總面積為2萬(wàn)平方米，涵蓋B1~4F，定位為精致高端購(gòu)物中心。5.6米至6.6米的層高，提供了足夠奢華的空間感；質(zhì)感豐富的石材、挺括的金屬線條、細(xì)膩的燈光貫穿購(gòu)物中心，襯托出大氣且時(shí)尚的氣質(zhì)；靜態(tài)與動(dòng)態(tài)的空間交疊，營(yíng)造出獨(dú)具個(gè)性的空間環(huán)境。辦公樓則按照甲級(jí)寫(xiě)字樓標(biāo)準(zhǔn)定位打造，總面積為3.5萬(wàn)平方米，共17個(gè)樓層，平均單層面積2,150平方米，為各大即將入駐的國(guó)際性跨國(guó)企業(yè)提供最優(yōu)質(zhì)的辦公空間及服務(wù)。

The 20,000 square meter high-end retail commercial podium of JC PLAZA, covering B1~4F, is positioned as an exquisite high-end shopping complex. A generous ceiling height of 5.6 to 6.6meters provides enough luxurious retail sense of space. Rich texture stone finishes, crisp metal trim lines and delicate lighting run throughout the retail interior setting off the atmosphere and fashion orientated temperament. The overlap of static and dynamic space creates a unique environment. The office building is positioned according to Grade A office standards, total 35,000?square meter?and 17 floors, with an average single floor area of 2,150?square meter. providing the highest quality office space and services for?multinational companies to be located in the building.

深耕海派文化內(nèi)涵，詮釋靈感生活新主張

▲?完工照片

作為上海的標(biāo)志性建筑之一，錦滄廣場(chǎng)將在充滿活力的靜安區(qū)重新煥發(fā)光彩，成為引領(lǐng)精致高端城市生活方式的標(biāo)志典范，同時(shí)喚醒人們對(duì)項(xiàng)目輝煌過(guò)往的豐富記憶。2022年8月，集“十里洋場(chǎng)”繁華的海派文化與國(guó)際超前生活方式引領(lǐng)于一身的錦滄文華廣場(chǎng)全新亮相。

JC Plaza revived as one of Shanghai’s reminisce iconic symbol within the vibrant district of Jing’An. This will be a hallmark exemplar in leading an exquisite high-end urban lifestyle with heightening nostalgic senses of the urban rich memories of the past. JC Plaza’s grand opening anticipation was?revealed at August,?2022, celebrating the long awaited integration into Shanghai’s prosperous ‘Ten miles of foreign field’ and international culture.

▲?完工照片（夜景）

▲?完工照片（夜景）

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