游戲內(nèi)動(dòng)態(tài)廣告牌

你們中有一些人也許已經(jīng)留意到，美國(guó)最大的物流公司之一——Schneider National 真實(shí)的招聘活動(dòng)物料出現(xiàn)在美洲卡車模擬游戲中的廣告牌。雖然我們之前已經(jīng)用游戲內(nèi)廣告牌展示過(guò)各種令人興奮的消息，例如新款肯沃斯卡車的到來(lái)，以及關(guān)于我們的 WoTr 卡車世界活動(dòng)的宣傳，這項(xiàng)新附加內(nèi)容現(xiàn)處于試驗(yàn)階段，我們相信這能夠?yàn)槲覀冇螒蚣捌囆袠I(yè)帶來(lái)一些有價(jià)值的東西。

我們的核心目的不僅僅是廣告。我們的目標(biāo)是讓大家能夠關(guān)注到與我們的游戲世界有機(jī)結(jié)合的有趣細(xì)節(jié) - 具有價(jià)值及更深層次意義的內(nèi)容。Schneider National 的招聘活動(dòng)的引入便是基于這一愿景的進(jìn)一步實(shí)踐。

這便是為何當(dāng) Schneider National 與我們聯(lián)系并希望我們幫助宣傳他們的招聘活動(dòng)時(shí)，我們非常高興可以達(dá)成合作，這不僅帶來(lái)了新的內(nèi)容，也讓我們能夠協(xié)助解決當(dāng)前貨運(yùn)業(yè)緊缺經(jīng)驗(yàn)豐富的專業(yè)司機(jī)的問(wèn)題。作為美國(guó)領(lǐng)先的物流公司之一，Schneider National 的聲譽(yù)與合法性是毋庸置疑的。我們認(rèn)為這種合作關(guān)系是開啟新篇章的機(jī)遇，實(shí)施這項(xiàng)試驗(yàn)將可能產(chǎn)生積極的影響，我們非常感激 Schneider National 提供的這次機(jī)會(huì)。

我們重視大家的游戲體驗(yàn)，并希望確保其保持是享受的、沉浸的。我們相信在游戲中展示行業(yè)相關(guān)內(nèi)容既是關(guān)聯(lián)的，也是有益的。另外，有著無(wú)數(shù)玩家經(jīng)過(guò)我們游戲內(nèi)的廣告牌，誰(shuí)知道會(huì)發(fā)生什么呢？也許有的人會(huì)注意到一個(gè)招聘信息，使得他們或他們的朋友考慮 Schneider National 的工作機(jī)會(huì)，或者可能考慮開啟在貨運(yùn)業(yè)的職業(yè)生涯。

目前，我們選擇 ATS 作為這些動(dòng)態(tài)廣告牌的試驗(yàn)地。從僅英文內(nèi)容開始，我們可以專注于改善這項(xiàng)試驗(yàn)而非為本地化所困擾。

我們收到了來(lái)自留意到這項(xiàng)改動(dòng)的玩家的積極反饋，這啟發(fā)我們繼續(xù)探索更多機(jī)會(huì)，提供有意義的視覺(jué)內(nèi)容，而非傳統(tǒng)的廣告。我們可以共同創(chuàng)造一個(gè)更具沉浸感、目的性的游戲內(nèi)世界，我們也非常高興看到這種合作關(guān)系將在未來(lái)帶領(lǐng)我們走向何方。

In-game Dynamic Billboards

Some of you may have noticed the appearance of actual, real recruitment campaign assets in American Truck Simulator from Schneider National, one of the largest logistics companies in the United States, displayed on in-game billboards. Even though we’ve previously used the in-game billboards to showcase a variety of exciting updates such as the arrival of new Kenworth trucks and promotions for our WoTr event, this new addition is now in the try-out phase and we believe it holds promise?in offering something valuable to our games as well as the automotive industry.

Our primary intention goes beyond mere advertisements. We aim to provide opportunities that bring attention to interesting details organically within our game world - things of value and deeper meaning. The introduction of Schneider National's recruitment campaign further builds upon this vision.

That is why when Schneider National approached us with their desire for us to help them with their recruitment campaign, we were excited to collaborate since it presents something new and also allows us to assist the need of the trucking industry in general considering the current shortage of skilled professionals. As one of the leading logistics companies in the US, Schneider National's reputation and legitimacy are unquestionable. We saw this partnership as a chance to embark on a new journey and conduct experiments that could potentially have a positive impact and we are grateful to Schneider National for this opportunity.

We respect your gaming experience and want to ensure that it remains enjoyable and immersive. We believe that featuring industry-related content within the game can be both relevant and beneficial. Besides, with countless players passing by our in-game billboards, who knows? Someone might stumble upon a recruiting sign, prompting them or their friend to consider a job application at Schneider National or perhaps contemplate a career in the trucking industry.

For now, we have chosen ATS as the testing ground for these dynamic billboards. By starting with English-only content, we can focus on refining the experiment without the complexities of localization.?

The positive feedback we have received from those who have noticed this change has inspired us to continue exploring opportunities and provide?meaningful visual assets that go beyond traditional advertising. Together, we can create a more immersive and purposeful in-game world, and we’re immensely excited to see where this partnership will take us in the future.