12-17 漢譯英練習
從中國制造到中國設計（報章）
? ? ? ? 中國公司想創(chuàng)造世界品牌，外國公司想增加在中國的銷量，這些都正改變著中國的設計產(chǎn)業(yè)。中國制造商意識到，若他們想在本國市場脫穎而出，在外國市場嶄露頭角就必須設計更好的產(chǎn)品。索尼這樣的外國公司也開始明白，從前海外公司常把隨便什么地方設計的產(chǎn)品拿到中國來賣，而現(xiàn)在，中國消費者變得更加挑剔，他們不再那樣容易滿足了。
? ? ? ? 盡管全球大量的電子產(chǎn)品和鞋等都是中國制造，但這些產(chǎn)品的設計都是在歐美或日本完成的。中國公司制造自己品牌的產(chǎn)品時，通常是模仿國外。但如今不同了，他們都想開創(chuàng)自己的品牌。隨著中國公司在設計上的改進，跨國公司意識到，他們的產(chǎn)品需要專門針對中國消費者的品味進行“量身定做”了。這些使中國設計產(chǎn)業(yè)開始繁榮起來。中國公司開始建立設計中心或雇人幫他們打造自己的品牌。成百上千的設計顧問公司在上海、北京和廣州涌現(xiàn)。國外年輕設計師也開始擁入中國，想在這個全球最有活力的消費市場上一試身手。
? ? ? ? 現(xiàn)在，中國約有400所學院提供設計課程，每年有1萬名畢業(yè)生。一些中國設計師獲得國際大獎，許多人開始到米蘭、東京、紐約等地工作。設計成為中國最熱門的專業(yè)之一，甚至已滲入到社會生活中。
譯文：
As Chinese firms wishing to create globally renowned?brands,?and?foreign ones seeking to boost their sales in China,??China's designing industry is witnessing a change. Chinese manufacturers have reach to the conclusion that only by designing better products can they expand their presence both at home and abroad. Meanwhile, foreign companies like Sony have realized that the days have come to an end when they can litter products designed anywhere into the Chinese market, since consumers in China are growing pickier and less easy to satisfy.
Although most of the electronic products and shoes are made in China, yet their designs are finished in Europe, the US, or Japan. (...) More often than not, Chinese companies used to?mimick?their foreign peers in product design. But now is different, they are all trying to create their own brands. With the modifications of home-made products in China, overseas companies have spotted the necessity to tailor their design to the taste of Chinese consumers. Consquently, the domestic designing industry is becoming prosperous. As the Chinese companies starting to establish their own designing centers or hiring people to create their own brands, hundreds and thousands of consultant institutes have emerged?from cities like Shanghai, Beijing, and Guangzhou. Young foreign designers are also rushing into China, the most dynamic consumer's market, to show off their talent.
Right now, there are over 400 colleges and universities providing designing programme, cultivating 10,000 new graduates each year. Meanwhile,?some Chinese designers are also winning () global prizes, and many are working in metropolises like Milan, Tokyo, and New York. Designing has become one of the hottest majors, and has already been involved into our social life.
TIPS FOR TODAY:
design industry→world?of design? ? 抽象名詞不能接industry，sector
pickier→discerning，choosey，demanding? ? picky貶義。
(...)→in the past? ? 與nowadays對比，強調(diào)今夕不同
overseas companies→multinationals
Consquently, the?domestic designing industry is becoming prosperous.
All this has resulted in a burgeoning?adj. design market?in the country.
hiring people→outside professionals? ? professional vs. amateur / specialist vs. generalist
聚集的表達：①中性 flocking；②貶義 swarming / flooding
米蘭、東京、紐約等地→中文句尾的“等”不用翻。
been involved into our social life.
affecting every aspect of daily life.
