想要建立自己的LinkedIn人脈，就必須主動挖掘潛在客戶并與對方建立聯(lián)系。在 LinkedIn 上發(fā)送好友申請后，應在合理的時間內(nèi)進行跟進。如果嘗試了幾次仍未得到回復，很可能是對方對與你建立聯(lián)系不感興趣。不要灰心，如果對方?jīng)]有屏蔽信息，進一步跟進可能會讓客戶產(chǎn)生興趣。

在發(fā)送 LinkedIn 好友申請后繼續(xù)跟進，不僅能提升建立聯(lián)系的可能性，同時也為目標客戶提供了再次考慮產(chǎn)品的機會，還能進一步了解客戶之前拒絕好友請求的原因。

本文將詳細介紹如何撰寫跟進LinkedIn客戶的開發(fā)信，通過以下4個技巧顯著提高郵件回復率，成功與目標客戶建立鏈接。

4個小技巧寫出優(yōu)質(zhì)跟進郵件

• 開頭：介紹自己

比較禮貌的做法是在郵件開頭使用問候語，讓讀者知道發(fā)件人是誰，并感受到被重視。最常見的錯誤是沒有介紹自己就直接進入正文，這個問題在郵件頂部使用問候語可以輕松解決。

• 認真對待 "Reason for Connecting"

認真填寫Reason for Connecting，可以增加客戶對你的信任，同時也能讓客戶更清楚你想要建立聯(lián)系的原因。

• 發(fā)送定制化開發(fā)信

發(fā)送目標客戶感興趣的信息將會提高打開率和后續(xù)跟進的可能性?？梢詣?chuàng)建一個包含目標客戶共同話題的話題庫，便于在開發(fā)信中直接添加這些話題并持續(xù)與目標客戶聯(lián)系。

• 下一步：大膽說出需求

在郵件結(jié)尾明確提出CTA（行動號召），讓潛在目標客戶清楚下一步應該怎么做，減少客戶流失。一個明確的CTA可以是回復郵件、注冊賬戶或者下載白皮書等，如“點擊***開始體驗吧”。

5個開發(fā)信跟進模板示例

模板#1：基于共同聯(lián)系人

Hi {name},

My name is {your name} and I am {your title} at {your company}. I was browsing through LinkedIn. LinkedIn says we've got {a number of connections in common}. I feel it would be nice to get in touch with you.

We'll have some helpful contacts and ideas for each other. I also think you might be interested in some of the work I'm doing that could help your team {value from your product}.

Take care, and I hope to hear back from you!

Regards, {name} {title} {your company name}

模板#2：基于共同話題

Hi {name}，

I’m an {your title} at {your company}. I came across your LinkedIn profile.

I saw that you recently posted a question on LinkedIn about how to achieve {business value} for your company.

How, if at all, would you like to improve your strategy? I’ve found that {solution} has been successful for others. Here are a few examples of what other companies I’ve worked with in the past have done that might be helpful to you: {tip 1} {tip 2} {tip 3}

Have you tried any of these strategies in the past??I have some more ideas for how we can help.

Regards, {name} {title} {your company name}

模板#3：祝賀上任新職位

Hi {name},

My name is {your name}. Congratulations on your new role as {prospect Title}. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {company}.

I’m reaching out to you because I noticed that you are expanding your sales team at {company}. I assume, as a {prospect Title}, you want your company’s sales to grow as well, so would you like an idea of boosting {company}’s email outreach activities??Please reply?to me. I'm a fan and I want to help.

Regards, {name} {title} {your company name}

模板#4：分享客戶案例

Hi {name},

I came across your LinkedIn post, which talks about your new initiative. I wish to congratulate you on the same.

Do you want to know about others in your industry who have been successful with similar projects? I know {number} companies that have generated x% higher profits by using {Your product/ service} for their project.

If you wish to know about them, I would be happy to share the case studies.?Click here to get the [case study].

Regards, {name} {title} {your company name}

模板#5：基于對方正在使用的同類型產(chǎn)品

Hi {name},

My name is {name}.

The reason I'm reaching out is that I was browsing {company}'s LinkedIn profile and I noticed that your company is using {Competitor Name} as your {Industry} platform.

While we are focusing on marketing services for stores that are built on {Industry} platform and already helped {company1} and {company2} with SEO and PPC for their online stores, I thought we might have a great synergy.

Are you available for a brief call at {Time}?

Regards, {name} {title} {your company name} The best way to get more out of your LinkedIn network is to build relationships with people. You can follow these templates for better follow-up emails after you've sent a connection request on LinkedIn. When you follow these templates, you give the recipients an opportunity to respond to you. You also have an opportunity to explain why you want to connect with them. If you don't hear back from the person you are trying to connect with after several attempts, there still are solutions , not all hope is lost! If they haven't blocked you, I strongly suggest sending another message, it will work like a charm!