湖南市場(chǎng)調(diào)查公司加油站神秘顧客暗訪提綱設(shè)計(jì)

以下是一個(gè)加油站神秘顧客調(diào)查表的示例:
調(diào)查日期:_________________ 調(diào)查地點(diǎn):_________________
調(diào)查員:_________________ 聯(lián)系方式:_______________
請(qǐng)您根據(jù)您在加油站的體驗(yàn),對(duì)以下方面進(jìn)行評(píng)分(請(qǐng)?jiān)谶m當(dāng)?shù)目蛑写蚬椿蛱顚懴鄳?yīng)的評(píng)分):
1. 員工服務(wù)質(zhì)量:
? 員工的禮貌和專業(yè)程度
? 員工是否主動(dòng)提供幫助和解答問題
? 員工對(duì)顧客的問候和告知服務(wù)的態(tài)度
? 員工響應(yīng)顧客需求的速度
2. 站點(diǎn)清潔度和整潔程度:
? 加油島、油泵和加油站的整體清潔狀況
? 衛(wèi)生間的清潔程度
? 是否有垃圾堆放或雜物散落
3. 油品質(zhì)量:
? 油品是否符合標(biāo)準(zhǔn)
? 加油泵的計(jì)量準(zhǔn)確性
4. 商品陳列和價(jià)格標(biāo)示:
? 商品陳列的整齊度和清晰度
? 商品價(jià)格標(biāo)示的準(zhǔn)確性
……
詳細(xì)情況可咨詢?nèi)豪钦{(diào)研(湖南神秘顧客公司)。神秘顧客調(diào)查是群狼調(diào)研(長(zhǎng)沙靠譜市場(chǎng)調(diào)查公司)優(yōu)勢(shì)業(yè)務(wù)之一,提供商業(yè)地產(chǎn)、餐飲食品、教育旅游、通訊數(shù)碼、汽車金融和家電產(chǎn)品等銷售渠道方面研究服務(wù)。并且與各大品牌廠商合作,對(duì)其產(chǎn)品的渠道類型、渠道成員組成、渠道特征等方面進(jìn)行充分的研究,并將結(jié)果作為企業(yè)建立、選擇、管理渠道的一項(xiàng)客觀依據(jù),以便為新產(chǎn)品的營(yíng)銷奠定一個(gè)穩(wěn)定的基礎(chǔ)。幫助企業(yè)改進(jìn)和提升服務(wù)質(zhì)量和服務(wù)水平,另外通過神秘顧客調(diào)查結(jié)果和研究報(bào)告能夠及時(shí)調(diào)整銷售人員架構(gòu),促使各地市場(chǎng)人員和銷售經(jīng)理對(duì)零售市場(chǎng)的顧客有著清醒的認(rèn)識(shí),長(zhǎng)期的神秘顧客調(diào)查項(xiàng)目能夠?qū)崿F(xiàn)對(duì)網(wǎng)點(diǎn)的動(dòng)態(tài)監(jiān)測(cè),管理層可以主動(dòng)積極地進(jìn)行有效管理。
Questionnaire for Mystery shopping in Gas Stations | Outline Design for Mystery shopping 'Secret Visits in Gas Stations
Survey Date: ___________________
Survey Location: ___________________
Evaluator Information:
Name: ___________________
Contact Information: ___________________
Survey Task: ___________________
Please rate the following aspects based on your experience at the gas station (check the appropriate box or provide the corresponding rating):
1. Staff Service Quality:
? Politeness and professionalism of the staff
? Willingness of the staff to provide assistance and answer questions
? Attitude of the staff towards greeting and informing customers
? Responsiveness of the staff to customer needs
2. Site Cleanliness and Tidiness:
? Overall cleanliness of the fueling island, fuel pumps, and gas station
? Cleanliness of the restroom
? Presence of garbage or scattered items
3. Fuel Quality:
? Compliance of the fuel with standards
? Accuracy of the fuel pump measurements
4. Product Display and Price Labeling:
? Neatness and clarity of the product display
? Accuracy of the product price labeling
…………
Please note that specific methods and steps may vary depending on the specific requirements of the restaurant and the objectives of the survey. For more detailed information, you can consult Shenzhen Secret Shopper Market Research. Shenzhen Secret Shopper Market Research (SMS) Co., Ltd. is a professional company specializing in mystery shopper services. Their services cover the entire country and even the Southeast Asian region, and they are involved in various industries, including gas station serves several,fast-moving consumer goods, chain restaurants, automotive and home appliances, service centre,public affairs, real estate and property, hotel and tourism, finance and communications, healthcare, and more.