作者?/?佚名

來源?/?YICHE?RESEARCH?INSTITUTE

本篇導(dǎo)讀

Over?the?coming?years,?Audi,?Mercedes?&?BMW?are?all?looking?at?selling?1?million?vehicles?in?China?annually.?What?drives?these?ambition??

What?do?VW,?Toyota?&?Honda?have?as?they?fifight?for?leadership??What?do?Chang’an,?Geely?&?GWM?have?as?they?compete?for?the?sales?crown?among?Chinese?brands??

How?can?smart?EV?startups?like?NIO,?Li?Auto?&?Xpeng?elevate?sales?to?the?next?level??

Many?carmakers?talk?of?a?strategy?to?win?and?retain?existing?customers,?but?how?do?we?measure?this?specifific?market,?compete?in?it?and?come?out?on?top??

These?questions?involve?the?concept?of?existing?owners?and?their?loyalty.?

This?report?tries?to?systematically?explain?the?battle?on?existing?owners?based?on?YRI’s?2020?China?PV?Owner?Loyalty?index

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