TED演講者：Sutu / 蘇圖

演講標(biāo)題：Everyone can participate in building the metaverse / 人人都可參與建設(shè)元宇宙

內(nèi)容概要：The promise of the metaverse extends far beyond digital spaces -- it can transform and enrich how we experience the material world, too. From video games that bring communities together to digital art that collides with physical spaces, augmented reality designer Sutu shares some of the incredible creativity that's sparked by AR metaverse technology and invites us all to participate in building its future.

元宇宙給我們帶來(lái)的遠(yuǎn)遠(yuǎn)不止數(shù)字空間，它也可以改變、豐富我們的現(xiàn)實(shí)生活。增強(qiáng)現(xiàn)實(shí)（AR）設(shè)計(jì)師蘇圖（Sutu）給我們展示了創(chuàng)造了新社群的電子游戲，還有與現(xiàn)實(shí)空間碰撞的數(shù)字藝術(shù)品，分享了由 AR 元宇宙技術(shù)帶來(lái)的非凡創(chuàng)意，邀請(qǐng)我們一起參與建設(shè)元宇宙的未來(lái)。

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【1】Do you remember when we all had to stop the spread and stay at home?

你還記得我們?yōu)榱藴p少疫情傳播 而足不出戶(hù)的時(shí)候嗎？

【2】Well, I tell you, one of the unexpected, positive things to come out of that time -- well, other than the normalization of comfortable clothing in public, obviously --

我想告訴各位一個(gè) 疫情間意外收獲的好靈感—— 我可不是指在公共場(chǎng)合 怎么舒服怎么穿, 顯然不是——

【3】(Laughter) was that my industry, digital art and immersive entertainment, experienced a huge surge of interest.

（笑聲） 我要說(shuō)的是我身處的行業(yè)—— 數(shù)字藝術(shù)品和 沉浸式娛樂(lè), 一時(shí)間備受追捧。

【4】More folks than ever before turned to their screens to seek out digital experiences and online connection and well, social connection in online spaces.

人們紛至沓來(lái),對(duì)著他們的屏幕 尋求數(shù)字化體驗(yàn)和線(xiàn)上社交, 只能在線(xiàn)上空間里社交。

【5】We couldn't connect in-person, so suddenly, our digital lives took on a whole new level of importance.

我們無(wú)法面對(duì)面社交, 所以,我們的數(shù)字生活 一下變得無(wú)比重要。

【6】This sudden global demand accelerated the research and development of a previously sci-fi concept known as the metaverse.

突如其來(lái)的全球需求 加速了一個(gè)曾經(jīng)是科幻概念的 研究和開(kāi)發(fā), 它就是元宇宙。

【7】In the metaverse, we will connect with one another as virtual avatars.

在元宇宙中,我們通過(guò)虛擬形象 與他人建立聯(lián)結(jié)。

【8】We will live, work and play together, building a whole new, magical dimension of existence.

我們一起生活、工作、玩耍、 建立一個(gè)全新的魔幻世界。

【9】(Laughter) It sounds like a dream, right?

（笑聲） 聽(tīng)起來(lái)是個(gè)美夢(mèng),對(duì)吧？

【10】Well, technically, it’s a programmer’s nightmare.

對(duì)程序員來(lái)說(shuō)可是個(gè)噩夢(mèng)。

【11】But if we can pull it off, it will become the world's largest community-driven digital world-building experiment to date.

但是如果我們做成了, 它就會(huì)成為迄今為止 世界上規(guī)模最大的 由社群驅(qū)動(dòng)的數(shù)字世界建造實(shí)驗(yàn)。

【12】But we don't want to sit inside staring at our screens anymore.

但是我們不想 再關(guān)在屋里盯著屏幕了,

【13】At least I don't.

至少我不想。

【14】I love my digital art, but I want to take it with me out into the real world.

我熱愛(ài)我的數(shù)字藝術(shù)品, 但是我想把它一起帶去現(xiàn)實(shí)世界。

【15】So let's do that.

就這么干吧。

【16】This is (Never) Lonely Boy.

這位是永不孤獨(dú)男孩。

【17】He's sitting in the abandoned lot by himself, until he's surrounded by his virtual friends.

他一個(gè)人坐在一塊廢棄場(chǎng)地上, 然后他的虛擬朋友們 聚集在了他的身邊。

【18】Now, what if those virtual friends could join me here on the TED stage?

如果現(xiàn)在這些虛擬朋友們可以 來(lái)到 TED 的舞臺(tái)上呢？

【19】(Audience cheers) Oh, bam!

（觀(guān)眾歡呼） 噢,啪！

【20】Hey, little buddies.

嘿,朋友們。

【21】Now, ideally, we'd all be wearing augmented reality glasses, but consumer-ready AR glasses are not quite there yet, but this is kind of cool.

理想的狀態(tài)是我們 都戴著增強(qiáng)現(xiàn)實(shí)（AR）眼鏡, 但是面向消費(fèi)者的 AR 眼鏡 還沒(méi)有足夠的普及度, 但是這還挺酷的。

【22】But how can we build on this?

但是我們?nèi)绾卧诖嘶A(chǔ)上 繼續(xù)發(fā)展呢？

【23】You know, what's next?

下一步怎么辦？

【24】And is there a way for the digital experiences that we create to truly enrich our physical lives?

有沒(méi)有讓我們創(chuàng)造的數(shù)字體驗(yàn) 真正豐富現(xiàn)實(shí)生活的方法呢？

【25】So today I'll propose three pillars, for what I think will help us build a healthy metaverse.

今天,我要提出我所認(rèn)為 讓我們可以創(chuàng)造出 健康元宇宙的三大支柱。

【26】Starting off with pillar number one: community.

第一支柱:社群。

【27】So back in 2010, I had a very enriching experience when I got to collaborate with a bunch of geniuses in the Pilbara desert in northern western Australia.

時(shí)間回到 2010 年, 我在澳大利亞西北部的 皮爾巴拉（Pilbara）沙漠 與一群天才合作的時(shí)候, 受益匪淺。

【28】Meet the Love Punks.

來(lái)看看我們的 Love Punks,

【29】So we went about our digital world-building in a very analog way.

我們進(jìn)行了一些 類(lèi)似于創(chuàng)造數(shù)字世界的活動(dòng)。

【30】We got dressed up, we put on a face paint, we built sets, and then we brainstormed our stories by acting them out.

我們換上了戲服, 臉上涂上油彩, 做好了布景, 邊演邊想我們的故事。

【31】Now, what blew my mind was how invested these young people became in their digital identities and their digital world-building, that it motivated them to show up every single day, for two years, to learn how to color themselves in the comic and animate themselves in the video game.

讓我大吃一驚的是 這些年輕人沉浸在 他們的數(shù)字身份 和數(shù)字世界建設(shè)中, 整整兩年一天不落地來(lái)參加活動(dòng), 學(xué)習(xí)如何在漫畫(huà)中為自己涂色, 如何在電子游戲中 讓自己的形象動(dòng)起來(lái)。

【32】Now, the Love Punks began as a collaboration with a community of around 40 people and five grandmas.

如今,Love Punks 與一個(gè)社區(qū)合作 包含 40 人,還有 5 位老太太。

【33】There was -- Grandmas, they were the wildest punks.

真的有—— 老太太, 她們還是最朋克的。

【34】(Laughter) And in Australia, they went on to inspire a live-action TV series and a national curriculum teaching young Australians how to become Love Punks.

（笑聲） 在澳大利亞, 他們的事跡成為了一檔真人秀 和一門(mén)國(guó)家級(jí)課程的創(chuàng)意來(lái)源, 指導(dǎo)澳大利亞的年輕人如何 成為一名 Love Punk。

【35】(Applause) It's not bad for a bunch of punks.

（掌聲） 對(duì)一群朋克“小混混”來(lái)說(shuō)還不錯(cuò)。

【36】So that experience highlighted to me how the digital worlds we build can be a wonderful playground for exploring identity, for learning new skills, for practicing creativity and bringing our communities together.

這個(gè)經(jīng)歷讓我深刻意識(shí)到 我們創(chuàng)造的數(shù)字世界將成為 探索身份、學(xué)習(xí)新技能、 施展創(chuàng)意、 聯(lián)結(jié)社群的一片沃土。

【37】And that brings us to pillar number two: technology and more specifically, access to technology.

這就涉及到我們的第二支柱: 科技, 更準(zhǔn)確地說(shuō)是接觸科技的途徑。

【38】We need to ensure everyone can participate in this future metaverse.

我們需要確保所有人都可以 參與到未來(lái)的元宇宙之中。

【39】So around the same time as Love Punks, I began imagining how to scale these digital world-building ideas in my cyberpunk web comic called Nawlz.

差不多就是在 Love Punks 活動(dòng)的那時(shí)候 , 我開(kāi)始思考,如何將我的 賽博朋克網(wǎng)絡(luò)漫畫(huà)《Nawlz》上的 那些創(chuàng)造數(shù)字世界的想法傳播出去。

【40】Now I imagined, like, a future digital culture where the youth had chips in their head that allowed them to project their art and imagination onto a shared digital layer that covered themselves and their city.

我現(xiàn)在在想,未來(lái)的數(shù)字文化, 年輕人腦袋里裝著芯片, 可以直接把他們的藝術(shù)作品和想法 直接投影到 覆蓋他們自己和所在城市的 共享數(shù)字層上。

【41】So like, they could hang out at the club wearing their virtual fashion.

比如, 他們可以在泡吧的時(shí)候 穿著他們的虛擬時(shí)裝。

【42】Or they could get chased down the street by some crazy digital tentacle things that got pretty weird.

或者被變態(tài)奇怪的數(shù)字觸手 在街上追著跑。

【43】That digital culture would be described today as an augmented reality metaverse.

這種數(shù)字文化如今被稱(chēng)為 增強(qiáng)現(xiàn)實(shí)元宇宙。

【44】Now we're probably not all ready to get chips in our heads, but thankfully we can access augmented reality on our mobile devices.

我們現(xiàn)在也許還沒(méi)準(zhǔn)備好 在腦袋里植入芯片, 但是我們可以通過(guò)移動(dòng)設(shè)備 使用增強(qiáng)現(xiàn)實(shí)。

【45】So one day I received a mysterious comment on that web comic.

有一天,我在我的網(wǎng)絡(luò)漫畫(huà)上 看到了這么一條詭異的評(píng)論:

【46】It read: "We could make some of those things ..."

“我們也許可以做出這些東西……”

【47】Very mysterious.

太詭異了。

【48】So I clicked on the user profile and discovered that person was an augmented reality programmer.

我看了看用戶(hù)資料, 發(fā)現(xiàn)這個(gè)人是一名增強(qiáng)現(xiàn)實(shí)程序員。

【49】So I messaged them back immediately: "Yes" Let's make all the things!!!"

于是我立即回信: “沒(méi)問(wèn)題！ 我們把所有東西都做出來(lái)吧！”

【50】That person, Lukasz Karluk is now my business partner, and we augmented everything.

那個(gè)人,盧卡什·卡魯克（Lukasz Karluk） 現(xiàn)在是我的商業(yè)伙伴, 我們?cè)鰪?qiáng)萬(wàn)物。

【51】Augmented reality comics, augmented reality tattoos, stickers.

增強(qiáng)現(xiàn)實(shí)漫畫(huà), 增強(qiáng)現(xiàn)實(shí)紋身、貼紙。

【52】There's a cute little turtle.

可愛(ài)的小烏龜。

【53】Kids could color in their own kites and then fly them immediately as augmented reality kites.

小朋友們可以給他們的風(fēng)箏涂色, 然后隨即放飛 他們的增強(qiáng)現(xiàn)實(shí)風(fēng)箏。

【54】I even AI hacked "The New York Times."

我甚至用人工智能 黑進(jìn)了《紐約時(shí)報(bào)》,

【55】That was a little controversial.

那引起了些爭(zhēng)議。

【56】(Laughter) We had a lot of artists reaching out to us, asking how we were doing it.

（笑聲） 有很多藝術(shù)家都來(lái)聯(lián)系我們, 問(wèn)我們是怎么做到的。

【57】So we created tools to allow them to augment their work.

我們開(kāi)發(fā)了增強(qiáng)作品的工具。

【58】And very quickly, we had a community of artists covering the world with their augmented art.

很快,我們就聚集了一群藝術(shù)家, 他們的增強(qiáng)藝術(shù)品遍布世界。

【59】It was beautiful.

太美了。

【60】I felt like my vision was finally starting to make some traction.

我感覺(jué)我的暢想 終于有了一些起色。

【61】But up until now, all the experiences that I've shared have been standalone.

但是到目前為止, 我剛分享的這些體驗(yàn) 都是互相獨(dú)立的。

【62】For example, a Love Punk's avatar kind of like step out of the video game and then suddenly appear walking down the street beside you in augmented reality?

比如,Love Punk 的虛擬形象 像是走出電子游戲, 然后通過(guò)增強(qiáng)現(xiàn)實(shí) 突然出現(xiàn)在你身邊, 在街上行走。

【63】Like, that digital bridge doesn't exist yet.

那種數(shù)字橋接還沒(méi)有被研發(fā)出來(lái)。

【64】But what if it did?

如果我把它研發(fā)出來(lái)了呢？

【65】And this brings me to my third pillar: decentralization.

這就要提到第三支柱: 去中心化。

【66】So for us to move seamlessly through the metaverse, we need for our art and our avatars to be decentralized.

我們要在元宇宙里無(wú)縫穿行, 我們的藝術(shù)品和虛擬形象 就得全民共同參與,

【67】We can't be dependent on a single platform.

我們不能依賴(lài)于任何一個(gè)平臺(tái)。

【68】Sorry, Zuck.

不好意思, 扎克（指臉書(shū)創(chuàng)始人）。

【69】(Laughs) I mean, what if that platform were to die?

（笑聲） 我是說(shuō),萬(wàn)一那個(gè)平臺(tái)掛了呢？

【70】We don't want to lose our art.

我們可不想失去我們的藝術(shù)品。

【71】So NFTs -- another word that's been flying around a lot lately -- help us to solve this problem.

所以最近的另一個(gè)熱詞——NFT, 解決了這個(gè)問(wèn)題。

【72】NFTs are unique, decentralized digital assets, and they've also come to represent a new economy that has been widely accepted as the norm for buying and selling digital art.

NFT 是獨(dú)特的、分散式數(shù)字資產(chǎn), 代表著一種全新的經(jīng)濟(jì)模式, 作為數(shù)字藝術(shù)品交易的新形式 被廣為接受。

【73】So not only can NFTs move from one platform to the next, but they can be sold and digital artists can get paid.

NFT 不僅可以在平臺(tái)間轉(zhuǎn)移, 還可以被出售, 為數(shù)字藝術(shù)家?guī)?lái)收入。

【74】And that all helps to keep the lights on in the metaverse.

這樣元宇宙就可以正常地運(yùn)作下去。

【75】So lately I've been kicking the wheels of my own metaverse called the Sutuverse.

最近,我在嘗試我自己的元宇宙, 名叫 Sutuverse。

【76】Very humble.

很低調(diào)吧。 （演講人名為 Sutu）

【77】And my first project in the Sutuverse is Neonz.

我在 Sutuverse 里的第一個(gè)項(xiàng)目 叫做 Neonz。

【78】I illustrated hundreds of cyberpunk characteristics like virtual reality headsets and face tattoos and antennas.

我畫(huà)了幾百個(gè)賽博朋克元素, 例如虛擬現(xiàn)實(shí)頭像、 臉部紋身和觸角。

【79】Then we created a tool to combine all these characteristics together to generate 10,000 unique avatars as NFT artworks.

然后我們開(kāi)發(fā)了一個(gè)工具, 把這些元素組合在一起, 做出了一萬(wàn)個(gè)作為 NFT 藝術(shù)作品的 獨(dú)特虛擬形象,

【80】We then put those NFT artworks up on the environmentally friendly Tezos blockchain.

然后我們把這些 NFT 藝術(shù)作品 掛在了環(huán)保的 Tezos 區(qū)塊鏈上。

【81】Thousands of fellow cyberpunk enthusiasts collected them.

幾千名賽博朋克 狂熱粉絲收藏了它們。

【82】Thank you.

謝謝你們。

【83】We then connected our augmented reality app to that blockchain to allow our community to become their Neonz in AR.

然后我們把我們的增強(qiáng)現(xiàn)實(shí) App 連上了這條區(qū)塊鏈, 讓我們的粉絲社區(qū)可以通過(guò)增強(qiáng)現(xiàn)實(shí) 成為他們的 Neonz。

【84】And look at us.

看看這。

【85】We're like a cyberpunk Brady Bunch.

我們就像是賽博朋克版 《脫線(xiàn)家族》（Brady Bunch）。

【86】And just imagine again, when we have those augmented reality glasses and we can just see each other down the pub like this, like, that'll be one hell of a Neonz reunion.

再想象一下, 要是我們有了增強(qiáng)現(xiàn)實(shí)眼鏡, 就能在酒吧看到大家的這個(gè)模樣, 這可是一場(chǎng) Neonz 大聚會(huì)了。

【87】If you're not interested in the theatrics of putting Neonz on your face, that's cool.

如果你不想很夸張地把 Neonz 放在你自己的臉上, 也沒(méi)關(guān)系。

【88】Because you can also put your Neonz floating out there in the physical world.

因?yàn)槟阋部梢园?你的 Neonz 放進(jìn)現(xiàn)實(shí)世界里。

【89】So there's some Neonz down in the snow, Neonz down the beach, Neonz floating above an oblivious cat.

給大家看看雪上的 Neonz, 海灘上的 Neonz, 浮在無(wú)辜貓貓頭頂?shù)?Neonz。

【90】And if you're not interested in the Neonz aesthetic, that's fine, too, because soon you'll be able to put any digital art you've created or collected floating out there in the physical world.

如果你不喜歡 Neonz 的審美, 也沒(méi)關(guān)系, 因?yàn)槟愫芸炀涂梢园讶魏?你創(chuàng)作或收藏的數(shù)字藝術(shù)品 都放進(jìn)現(xiàn)實(shí)世界里。

【91】So I feel like our Love Punks community and our Neonz community are totally ready for this future.

所以我覺(jué)得 我們的 Love Punks 社群和 Neonz 社群 已經(jīng)蓄勢(shì)待發(fā)迎接這樣的未來(lái)。

【92】But how are you folks feeling?

你們呢？

【93】(Cheers) Are you ready for this brave new digital world?

（歡呼） 你們準(zhǔn)備好迎接 這個(gè)全新的數(shù)字世界了嗎？

【94】(Audience murmurs) Not sure?

（觀(guān)眾低語(yǔ)聲） 不確定嗎？

【95】Well, this is just the beginning.

這只是個(gè)開(kāi)始。

【96】You could leave a digital artwork on the street corner for your lover to find.

你可以把數(shù)字藝術(shù)品扔在街頭, 靜待賞識(shí)之人。

【97】You could reinvent your backyard with an animated treasure hunt for your kids and their friends.

你可以把你的后院改造成一個(gè) 你的孩子和他們的朋友 樂(lè)在其中的動(dòng)態(tài)尋寶活動(dòng)。

【98】We could use this tool to simply cover the world.

我們可以將這個(gè)工具覆蓋全球,

【99】Or we could use it to further connect us to this world.

也可以利用它 讓世界產(chǎn)生更緊密的聯(lián)結(jié)。

【100】I'm interested in the latter.

我更感興趣后者。

【101】How can we use this powerful tool to create an augmented reality metaverse that truly enriches our physical lives?

我們?cè)撊绾斡眠@個(gè)強(qiáng)大的工具 創(chuàng)造一個(gè)能夠真正豐富現(xiàn)實(shí)生活的 擴(kuò)增實(shí)境元宇宙呢？

【102】Thank you.

謝謝。

【103】(Applause and cheers)