中秋節(jié)快到啦~小伙伴們有幾天假期呀？

有假期的祝你們假期快樂，要加班的也祝你們財源廣進！總之中秋快樂！

一、放假準備

沒有七竅玲瓏心怎么當(dāng)個外貿(mào)人，國外客戶不過中秋節(jié)，放假之前記得做好萬全準備哦：

1、提前將放假通知發(fā)給客戶，臨走之前最好再發(fā)一封正式的時間表給客戶，告訴他們確定的放假時間和你的緊急聯(lián)系方式。與此同時，大家也可以發(fā)個郵件給客戶介紹一下中秋節(jié)，聯(lián)絡(luò)感情。

2、設(shè)置郵箱的自動回復(fù)，防止有客戶發(fā)來詢盤或者其他的郵件，萬一美滋滋的過完假期回來，發(fā)現(xiàn)錯失了詢盤或者訂單，那就糟心了。

3、如果你在管理網(wǎng)站，記得在網(wǎng)站上更新放假信息。

4、記錄下重要客戶的私人聯(lián)系方式，方便隨時聯(lián)系。

5、做好資料備份，電腦雖好，bug卻多，做好備份有備無患。（不過要是有我們的錦銷APP這個銷售神器，就完全不用擔(dān)心這一點啦。）

二、節(jié)日祝福

雖然國外沒有中秋節(jié),但在中秋這樣的大節(jié)日給客戶發(fā)一封祝福信（注意不是開發(fā)信哦），會顯得你很上心，可以和客戶增進感情。（而且亞洲其實挺多國家慶祝中秋的，只是叫法不太一樣。）

給客戶發(fā)一封問候信，介紹一下中秋節(jié)的意義，和他們分享節(jié)日的快樂，感謝客戶的支持，最后還可以附上自己的產(chǎn)品資料。（針對老客戶可以把之前推薦過的產(chǎn)品發(fā)一份詳細的報價單。）

不過祝福的郵件不要寫的太長，簡短說明一下就好。下面是一些基礎(chǔ)模板，大家可以參考一下：

"Zhong Qiu Jie", which is also known as the Mid-Autumn Festival, is celebrated on the 15th day of the 8th month of the lunar calendar. It is a time for family members and loved ones to congregate and enjoy the full moon - an auspicious symbol of abundance, harmony and luck. Adults will usually indulge in fragrant mooncakes of many varieties with a good cup of piping hot Chinese tea, while the little ones run around with their brightly-lit lanterns.

Mooncakes are to Mid-Autumn Festival what mince pies are to Christmas. The seasonal round cakes traditionally have a sweet filling of lotus seed paste or red bean paste and often have one or more salted duck eggs in the center to represent the moon. And the moon is what this celebration is all about. Mid-Autumn Festival falls on the 15th day of the 8th month; it is the time when the moon is said to be at its brightest and fullest.

"Zhong Qiu Jie" probably began as a harvest festival. The festival was later given a mythological flavour with legends of Chang-E, the beautiful lady in the moon.

There are two legends which claim to explain the tradition of eating mooncakes.

According to Chinese mythology, the earth once had 10 suns circling over it. One day, all 10 suns appeared together, scorching the earth with their heat. The earth was saved when a strong archer, Hou Yi, succeeded in shooting down 9 of the suns. Yi stole the elixir of life to save the people from his tyrannical rule, but his wife, Chang-E drank it. Thus started the legend of the lady in the moon to whom young Chinese girls would pray at the Mid-Autumn Festival.

In the 14th century, the eating of mooncakes at "Zhong Qiu Jie" was given a new significance. The story goes that when Zhu Yuan Zhang was plotting to overthrow the Yuan Dynasty started by the Mongolians, the rebels hid their messages in the Mid-Autumn mooncakes. Zhong Qiu Jie is hence also a commemoration of the overthrow of the Mongolians by the Han people.

During the Yuan Dynasty (A.D.1206-1368) China was ruled by the Mongolian people. Leaders from the preceding Sung Dynasty (A.D.960-1279) were unhappy at submitting to foreign rule, and set how to coordinate the rebellion without it being discovered.

The leaders of the rebellion, knowing that the Moon Festival was drawing near, ordered the making of special cakes. Packed into each mooncake was a message with the outline of the attack. On the night of the Moon Festival, the rebels successfully attacked and overthrew the government. What followed was the establishment of the Ming Dynasty (A.D. 1368-1644). Today, moon cakes are eaten to commemorate this event.

中秋節(jié)相關(guān)的祝福語

1.Season's greetings and sincere wishes for a bright and happy Mid-autumn day!

2.Please accept our wishes for you and yours for a happy Mid-autumn day!

3.To wish you joy at this holy season. Wishing every happiness will always be with you!

4.Please accept my season's greetings.

5.May the season's joy fill you all the year round.

6.On this special day I send you season's greetings and hope that some day soon we shall be together.

沒有顆七竅玲瓏的心怎么做個合格的外貿(mào)人？想要跟客戶搞好關(guān)系，可以趁著中國的團圓佳節(jié)借勢一波！光祝?？赡苡X得達不到想要的效果，

想送禮，不知道送什么？來來來，這類小伙伴趕緊把這份禮物清單保存好，閉著眼睛亂選都能讓客戶感到超級驚喜！

01

中秋節(jié)禮物清單

作為中國傳統(tǒng)節(jié)日，可以選擇一些有中式特色型禮物，貼合節(jié)日氛圍，又能傳播中國文化！

月餅

中秋節(jié)禮物當(dāng)然首選月餅啦！除了傳統(tǒng)的五仁、豆沙、蛋黃蓮蓉等等，現(xiàn)在還有很多新鮮的味道，比如葡萄牛奶、白茶蜜桃、楊枝甘露等等，月餅的口味和外形已經(jīng)做得非常豐富多彩了，可以根據(jù)客戶的喜好進行選擇。

中式點心

除了吃月餅，中秋節(jié)還有喝茶賞月的習(xí)俗，可以選擇一些中式茶點，比如桂花糕、棗泥糕、冰皮酥餅等等，別具特色！

茶葉

中國的茶文化受到全世界的歡迎，當(dāng)然，可以選擇一些操作簡單容易出茶韻的茶葉，比如綠茶、紅茶等，但是要標注好使用方法！

景德鎮(zhèn)陶瓷

酒杯/咖啡杯

景德鎮(zhèn)的陶瓷舉世聞名，可以定制常見的咖啡杯和酒杯，不僅表明心意使用率也更高，客戶一看見就能想起你！

花束

中秋節(jié)是一個團圓的節(jié)日，如果對中國文化不感興趣的客戶可以直接訂購花束，配上賀卡祝?？蛻艉图胰?，無論是誰都能感受到滿滿心意！

當(dāng)然啦，這些精美禮物可不能白送！禮物只是讓關(guān)系升溫的橋梁~搭配我們真誠的祝福才能事半功倍！

想祝福，不知道說什么？不行，我不能讓愛幫課的粉絲們吃啞巴虧！別說了，這份節(jié)日祝福郵件模板趕緊CTRL+C~

禮物+祝福，妥妥把客戶哄得心花怒放~

但是！這只是我們的一個小小借口！

如何能夠借著中秋節(jié)的“魚鉤”逼單才是我們今天的重點！

（內(nèi)心os：不讓錢白花才是我們的宗旨啊~）

2

如何利用中秋節(jié)逼單

帶著真誠的祝福主動聯(lián)系客戶，不會讓客戶反感，但是我們要利用好逼單技巧，利用這個契機為業(yè)績再助力，效果會事半功倍哦！

外貿(mào)逼單郵件的內(nèi)容技巧

01

利用節(jié)假日給客戶制造緊迫感

節(jié)假日是一個很好的逼單借口，此時可以提醒客戶說中秋節(jié)要來了，需要提早下訂單、安排貨物，不然到時候放假了就沒有人工作了，想下訂單就來不及了，給客人制造緊迫感。模板如下：

Dear XX

How are you?

I’d like to share with you that our Mid-Autumn festival is coming soon, which will start from Sep10-12th, some colleagues may not get back on time since this festival is an important traditional festival for family to celebrate together, 3 days is not enough to back to hometown and back to work.

During the peak season, production line will be very tight, especially the Covid is still not in control, if you have any orders need to be processed, please kindly let me know before our holiday, we will make the schedule in advance to avoid the long delivery time

Looking forward to hearing from you

Best Regards

XX

02

以提供售后服務(wù)的理由間接逼單

利用售后服務(wù)的機會跟進客戶，一方面可以收集信息，如客戶的采購計劃、合作反饋等，另一方面可以表達公司的服務(wù)品質(zhì)，間接性的推銷產(chǎn)品。模板如下：

Dear XX

How are you?

I’d like to share with you that our Mid-Autumn festival is coming soon, which will start from Sep10-12th, some colleagues may not get back on time since this festival is an important traditional festival for family to celebrate together, 3 days is not enough to back to hometown and back to work.

For the problem needs to be solved by meeting, please kindly inform us as soon as possible, we will arrange before holiday.

By the way, it’s peak season now, and the Covid is serious again in here, we may be required to work at home again by government, if you have any new demand, please kindly let us know earlier since the production line is very tight, we are catching almost all the orders for Christmas

Looking forward to hearing from you

Best Regards

XX

03

以寄樣品為理由的逼單郵件

對于經(jīng)常問價而遲遲不下單的外貿(mào)客戶，我們可以利用此時寄禮物的機會一起寄樣本，并發(fā)送逼單郵件，沒有一個客戶會拒絕查看有意向采購的產(chǎn)品樣本，寄給客戶檢測可以展示我們的信心，也可以幫助客戶快速決定。模板如下：

Dear XX

How are you?

I’d like to share with you that our Mid-Autumn festival is coming soon, which will start from Sep10-12th, some colleagues may not get back on time since this festival is an important traditional festival for family to celebrate together, 3 days is not enough to back to hometown and back to work.

As you known, it’s peak season now, and the Covid is serious again in here, we may be required to work at home by government, the delivery date is not as stable as in previous years,if you are planning to get products before Christmas, testing sample is in a hurry, you’d better confirm before our holiday, we will try to ship out as soon as possible.

Looking forward to hearing from you

Best Regards

XX

Ps：逼單郵件不要盲目發(fā)送，根據(jù)每個客戶的喜好決定，可以針對不同客戶的特點進行編寫，差異化營銷才更有取勝的可能！

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