There is this word that you might have heard a lot recently, like right now: metaverse. It's suddenly a huge thing. And while for many people, it causes a lot of excitement, I think it also causes other feelings, like confusion and concern. And I think that's fair.

你可能最近經(jīng)常聽(tīng)到 這樣一個(gè)詞，比如現(xiàn)在： 元宇宙。 這忽然間成了件大事。 雖然對(duì)很多人來(lái)說(shuō)， 它很令人激動(dòng)， 但我認(rèn)為，它也帶來(lái)了其他感受， 比如困惑和擔(dān)憂。 我覺(jué)得這也不難理解。

And I’ve also felt confused. Metaverse is not really a new thing. Many massively multiplayer online games, for example, can be seen as metaverses. And I've certainly also felt concerned, especially when people talk about "the metaverse." That assumes that there's only one owner of the metaverse, and this owner would get far too much power and data. It also risks being exclusive. It might not be accessible for everyone, and will risk to introduce many of the inequities we see in the real world in the metaverse. This was pretty sad to me. So then you might wonder like, why am I here talking about the metaverse? That doesn't make sense.

我也曾經(jīng)感到困惑。 元宇宙已經(jīng)不是什么新鮮事物了。 比如，許多大型多人在線游戲 也被視為元宇宙。 我當(dāng)然也感到擔(dān)憂， 尤其是當(dāng)人們談?wù)摗按嗽钪妗睍r(shí)。 那就是在假設(shè)元宇宙 只有一個(gè)所有者， 而這位所有者將擁有 過(guò)多的權(quán)力和數(shù)據(jù)。 它還存在著排他的風(fēng)險(xiǎn)。 它可能不是對(duì)每個(gè)人都開(kāi)放， 并且可能會(huì)在元宇宙中引入許多 現(xiàn)實(shí)生活中的不公平現(xiàn)象。 這讓我很難過(guò)。 你可能會(huì)想， 我為什么要在這里談?wù)撛钪妫?這有點(diǎn)講不通啊。

Well, the thing is, I'm not. I'm here to talk about metaverses and the vision of how they can provide a lot of delight to their communities and even make the real world a better place. And here we can learn a lot from games.

嗯，問(wèn)題是，我沒(méi)有。 我是要在這里談?wù)撝T多的元宇宙， 以及它們?nèi)绾螢樯鐓^(qū)帶來(lái)更多樂(lè)趣， 甚至讓現(xiàn)實(shí)世界變得更美好的愿景。 在這里我們可以從游戲里學(xué)到很多。

So what is even a metaverse? How do we create a delightful, long-lasting metaverses? And how can metaverses make the real world a better place?

那究竟什么是元宇宙呢？ 我們?nèi)绾蝿?chuàng)造一個(gè)令人愉悅的、 持久性的元宇宙？ 元宇宙如何讓現(xiàn)實(shí)世界變得更美好?

And there are, of course, many answers to these questions, and I cannot give you the answer, but I can give you one answer. If, instead of talking about the metaverse, we talked about thousands or millions of metaverses created by people from all around the world, it would be much more inclusive and less risk of toxic uses. To me, that sounds quite lovely.

當(dāng)然，這些問(wèn)題有很多的答案。 我無(wú)法給你一個(gè)標(biāo)準(zhǔn)答案， 但是我可以給你一個(gè)答案。 如果我們不是在談?wù)撃硞€(gè)元宇宙， 而是談?wù)撃切?shù)以千計(jì) 或者數(shù)以百萬(wàn)計(jì)的、 由世界各地的人們 所創(chuàng)造的元宇宙， 那么它的包容性就會(huì)更強(qiáng)， 造成有害作用的風(fēng)險(xiǎn)就會(huì)更小。 對(duì)我來(lái)說(shuō)， 這聽(tīng)起來(lái)相當(dāng)?shù)拿篮谩?/p>

What I'm showing you right now are persistent, endless virtual worlds where players can have lots of fun together. They are worlds that connect people. Each of these worlds were made by individuals in Minecraft. By removing and placing their own virtual building blocks, They could create anything they can imagine. And to me, these are creative and delightful examples of metaverses. And I know the power and the beauty of these worlds because I have my own that's more than ten years old.

我現(xiàn)在給你們展示的是 持續(xù)性的、無(wú)盡的虛擬世界。 在那里，玩家可以 一起享受諸多的樂(lè)趣， 那是可以讓人們建立連接的世界。 每一個(gè)世界都是由《我的世界》 （Minecraft）中的游戲者們創(chuàng)造出來(lái)的。 通過(guò)移除和放置 他們自己的虛擬構(gòu)件， 他們可以創(chuàng)造出 任何他們能想象到的東西。 對(duì)我來(lái)說(shuō)，這些都是具有創(chuàng)造性的、 令人愉快的元宇宙的例子。 我知道這些世界里的力量 和它們的美麗， 因?yàn)槲矣凶约旱脑钪婵臻g 已經(jīng)十多年了。

This is my world. After many years of playing, developing, thinking and even dreaming about Minecraft, I have gained some experience and learnings. Watching our community use the game in so many different ways made me realize how powerful metaverses can be. So I would love to, with these learnings, paint a different picture of what metaverses can be if everyone could craft your own. And I hope it's a creative, fun and inclusive picture.

這就是我的世界。 經(jīng)過(guò)多年的玩游戲、開(kāi)發(fā)、思考， 甚至做夢(mèng)都會(huì)夢(mèng)到《我的世界》。 我獲得了一些經(jīng)驗(yàn)， 也學(xué)習(xí)到了不少。 看到我們的社區(qū) 以各種不同的方式使用游戲， 我意識(shí)到了元宇宙有多么強(qiáng)大。 因此，如果每個(gè)人 都能創(chuàng)造自己的元宇宙， 我想通過(guò) 這些學(xué)習(xí)到的經(jīng)驗(yàn)， 描繪出一幅不一樣的 元宇宙圖景。 我希望這是一幅富有創(chuàng)造性、 趣味性和包容性的圖景。

In Minecraft, this is one example of this. We give the players tools and endless worlds and an infinite amount of building blocks to have fun and tinker with. And with these, the players can craft their own unique metaverses. The metaverses, therefore, belong to the players. They do not belong to us, making the game. And like, ah, it’s so fascinating, because the players are so very, very creative with the metaverses. Some use them to be like, big cities, castles, or like my five-year-old daughter's recent project, an underwater playground for fishes.

在《我的世界》中， 就有這么一個(gè)例子。 我們給玩家提供工具、無(wú)盡的世界 和無(wú)限的積木， 讓他們擺弄、嘗試、盡情開(kāi)心。 有了這些，玩家就可以創(chuàng)造 他們自己獨(dú)特的元宇宙。 因此，元宇宙是屬于玩家的。 他們不屬于我們這些制作游戲的人。 啊，這太吸引人了， 因?yàn)橥婕覀冊(cè)谠钪娣矫?非常有創(chuàng)意。 有些人把它們建造成了 大城市、城堡， 或者像我五歲女兒最近的創(chuàng)作， 一個(gè)魚類的水下游樂(lè)場(chǎng)。

And some players are engineers and build the most complex machines. It's very, very impressive. And some prefer to just have a lovely time with their friends. The possibilities are endless, and it's up to each player to set their own goals and decide if they want to create their own metaverse or join someone else's.

有些玩家是工程師， 制造最復(fù)雜的機(jī)器。 這令人印象非常深刻。 有些人更喜歡和他們的朋友 度過(guò)美好的時(shí)光。 可能性是無(wú)限的， 每個(gè)玩家都可以設(shè)定自己的目標(biāo)， 并決定是想創(chuàng)建自己的元宇宙， 還是加入其他人的元宇宙。

And it's easier to be creative and connect with people when you have fun. Fun is important. And what's more fun than games? Within games, we've actually had metaverses for a really long time. Long-lasting games like World of Warcraft or Eve Online could be seen as metaverses. And this doesn't surprise me, because when we humans spend time together, we want to do it in a fun and joyful way. And this is true when we spend time together virtually too. Fun means different things for different individuals. Maybe not all of you want to build fish playgrounds, even though that clearly is very fun. But this is another reason to why there should be many different metaverses. My dream is that there will be a huge and diverse set of metaverses. Having millions of metaverses with different strengths and focuses enables everyone to find virtual places they love, feel welcome in and just can have so much fun in.

當(dāng)你興致盎然時(shí)，更容易發(fā)揮創(chuàng)造力 并樂(lè)于與他人連接。 樂(lè)趣非常重要。 還有什么比游戲更有趣的呢？ 在游戲領(lǐng)域中，我們實(shí)際上 擁有元宇宙有很長(zhǎng)一段時(shí)間了。 像《魔獸世界》 （World of Warcraft) 或《星戰(zhàn)前夜》（Eve Online) 這樣持久的游戲可以被視為元宇宙。 這并不令我感到驚奇， 因?yàn)楫?dāng)人們花時(shí)間相處， 我們會(huì)希望以一種有趣和 快樂(lè)的方式在一起。 當(dāng)我們?cè)谔摂M世界中 共度時(shí)光時(shí)亦是如此。 樂(lè)趣對(duì)于不同的人來(lái)說(shuō)， 意味著不同的東西。 并不是所有人都想建造魚類游樂(lè)場(chǎng)， 盡管它非常有趣。 但這也是為什么應(yīng)該有 眾多不同的元宇宙的另一個(gè)原因。 我的夢(mèng)想是，將有一個(gè)龐大的、 多樣化的元宇宙集合體。 擁有數(shù)以百萬(wàn)計(jì)的具有不同 優(yōu)勢(shì)和焦點(diǎn)的元宇宙， 使每個(gè)人都能找到 他們熱愛(ài)的、 可以感到自己受歡迎的、 并在其中享有很多樂(lè)趣的 虛擬場(chǎng)所。

We live in a time where almost everything seems to depend on statistics, metrics and diagrams, and we can for sure learn a lot from this. But I feel there is a risk we forget the pure human side, the things that excite us, the things that make us passionate. I don't think Tolkien used metrics and stats when he wrote "Lord of the Rings." He crafted a universe based on passion, vision and delighting his readers. And that’s what metaverse developers shoul do too. We should bring smiles to our place. We should develop features to give this excited, butterfly-in-the-stomach feeling. And I hope this is the case for anyone building metaverses.

我們生活在一個(gè)幾乎所有事情 都依賴于統(tǒng)計(jì)數(shù)據(jù)、 模型和圖表的時(shí)代， 我們肯定可以從中學(xué)到很多東西。 但我覺(jué)得我們可能忽略了 純粹人性的一面， 那些讓我們興奮、 充滿激情的東西。 我不認(rèn)為托爾金（Tolkien） 在撰寫《指環(huán)王》時(shí) 使用了參數(shù)和數(shù)據(jù)。 他在激情、愿景和 取悅讀者的基礎(chǔ)上， 精心打造了一個(gè)宇宙。 這也是元宇宙的開(kāi)發(fā)人員應(yīng)該做的。 我們應(yīng)該給我們的空間帶來(lái)微笑。 我們應(yīng)該開(kāi)發(fā)一些功能 帶來(lái)這種興奮的、 心潮澎湃的感覺(jué)。 我希望所有建設(shè)元宇宙的人 都能做到這一點(diǎn)。

But I must confess, I am a bit worried that the main question people will ask when they build future metaverses will be, "How can we profit from this?" That's the wrong question. Instead, we should ask how will our metaverses benefit the users. And of course, I know that money is important in this real world we live in. But the thing is, if players are super happy long-term, that's very likely also related to money. So everyone can be happy. We must focus on taking care of our communities instead of taking from our communities. And that goes hand-in-hand with player trust and thinking long-term. Because if you know that you can trust that your beloved metaverse will be around and be very much alive for a lifetime, you feel safe to spend all this time and all this love on it.

但我必須承認(rèn)，我有點(diǎn)擔(dān)心， 當(dāng)人們?cè)跇?gòu)建未來(lái)元宇宙時(shí) 會(huì)問(wèn)的主要問(wèn)題是： “我們?nèi)绾螐闹蝎@利?” 這是個(gè)錯(cuò)誤的問(wèn)題。 相反，我們應(yīng)該問(wèn)的是， 我們的元宇宙將如何使用戶受益。 當(dāng)然， 我知道金錢在我們生活的 現(xiàn)實(shí)世界中很重要。 但問(wèn)題是， 如果玩家能長(zhǎng)期保持超級(jí)快樂(lè)， 這就很有可能會(huì)牽涉到金錢。 這樣所有人都會(huì)開(kāi)心。 我們必須專注于照顧我們的社區(qū)， 而不是從我們的社區(qū)索取。 這與玩家的信任 和長(zhǎng)遠(yuǎn)的想法是相輔相成的。 因?yàn)槿绻阒?你可以相信你所愛(ài)的元宇宙 就在你身邊， 并且會(huì)伴隨你的一生， 你就會(huì)覺(jué)得在它身上 傾注時(shí)間和愛(ài)是有安全感的。

Look at this amazing world. It started as a small family project, and now, ten years later, the family still plays together in this world. I think this is a great example of why you should be able to trust that your metaverse will be around and work very well for a lifetime. It would be devastating for this family if they lost this project they have together and all the dreams they still hope to fulfill in this creative metaverse of theirs. As metaverse developers, we have a responsibility to keep people's memories and dreams safe.

看看這個(gè)神奇的世界。 一開(kāi)始只是一個(gè)小小的家庭項(xiàng)目， 而現(xiàn)在，十年之后， 這家人仍然在那個(gè)世界里一起玩耍。 我認(rèn)為這是一個(gè)很好的例子， 說(shuō)明了為什么你應(yīng)該能夠相信 你的元宇宙會(huì)一直存在， 并陪伴你一輩子。 如果他們失去了這個(gè) 他們共同擁有的項(xiàng)目， 失去了希望能夠在他們創(chuàng)造的 元宇宙里實(shí)現(xiàn)的所有夢(mèng)想， 那對(duì)這個(gè)家庭會(huì)是打擊巨大的。 作為元宇宙的開(kāi)發(fā)者， 我們有責(zé)任確保人們記憶 和夢(mèng)想的安全。

And there's one more thing. The virtual worlds can't reach their full potential on making the real world a better place if they don't represent and include everyone. Also, everyone deserves the joy and inspiration a lovely designed metaverse can give. Therefore, there need to be metaverses available and accessible for everyone. Each person that wants to, I will not force anyone, should be able to craft the metaverse of their dreams independent of their situation in the real world. The in-metaverse economy should not mirror the inequities we see in the real world. And it’s much more delightful and inclusive if the resources in the metaverse are part of a fun and fair game system instead of a system introducing artificial scarcity. We also need a variety of metaverses, including ones that don't require expensive devices.

還有一件事， 如果虛擬世界 不能代表和包括每一個(gè)人， 那它就不能充分發(fā)揮所有的潛力， 使現(xiàn)實(shí)世界變得更好。 此外，每個(gè)人都應(yīng)該 有權(quán)享受由親切友善的元宇宙 所帶來(lái)的快樂(lè)和靈感。 因此，必須要有每個(gè)人都可以 使用和訪問(wèn)的元宇宙空間。 我不會(huì)強(qiáng)迫任何人， 每一個(gè)愿意的人都應(yīng)該能夠創(chuàng)造出 他們夢(mèng)想中的元宇宙空間， 無(wú)關(guān)乎他們現(xiàn)實(shí)世界中的處境。 元宇宙里的經(jīng)濟(jì)模式不應(yīng)該反映出 現(xiàn)實(shí)世界中的不平等。 它會(huì)更加令人愉快和包容， 如果元宇宙的資源是一個(gè) 有趣而公平的游戲系統(tǒng)的一部分， 而不是一個(gè)引入人為稀缺性的系統(tǒng)。 我們還需要各種各樣的元宇宙， 包括那些不需要昂貴設(shè)備的元宇宙。

So when we then have all these, like, beautifully designed metaverses for everyone, I mean, on top of all the joy they will bring, we also get many more opportunities on making the real world a better place. And I have seen so many beautiful examples of how people do that with their metaverses. One that's very dear to me is the dad who created a minecraft server to be a safe and welcoming place for his son and other children on the autism spectrum. This kind of community-created world is a great role model for future metaverses. It's a world that welcomes players that maybe don't always feel welcome in the real world, and it's a world that enables these players to express themselves in their own ways. Family members have witnessed how these amazing children use communication skills they learned in the metaverse in the real world. And metaverses can help charities reach new audiences and make it more fun and easy to participate in charity events. The World of Warcraft community, for example, raised more than one million dollars [for] Doctors Without Borders to be able to make a difference in the global response to COVID-19. In the metaverses, charities can meet people where they are.

所以，當(dāng)我們有了這些 為每個(gè)人設(shè)計(jì)的精美的元宇宙， 我的意思是， 除了它們將帶來(lái)的所有歡樂(lè)， 我們也有了更多的機(jī)會(huì) 讓現(xiàn)實(shí)世界變得更美好。 我已經(jīng)看到了很多美麗的例子， 展現(xiàn)了人們是如何用元宇宙 做到這些的。 我很喜歡的一個(gè)例子是，一位父親 創(chuàng)建了一個(gè)《我的世界》服務(wù)器， 為他的兒子和其他自閉癥兒童 提供了一個(gè)安全舒適的地方， 這種由社區(qū)共建的世界 是未來(lái)元宇宙的一個(gè)很好的榜樣。 這是一個(gè)歡迎那些在現(xiàn)實(shí)世界中 可能不受歡迎的玩家的世界， 也是一個(gè)讓這些玩家能夠 以自己的方式表達(dá)自己的世界。 家人們?cè)诂F(xiàn)實(shí)世界中見(jiàn)證了 這些了不起的孩子們 在元宇宙里學(xué)到的溝通技巧。 元宇宙可以幫助 慈善機(jī)構(gòu)獲得新的受眾， 讓參與慈善活動(dòng) 變得更有趣、更容易。 例如，《魔獸世界》社區(qū) 為無(wú)國(guó)界醫(yī)生組織籌集了 超過(guò)一百萬(wàn)美元的資金， 以便能夠在全球應(yīng)對(duì) 新冠疫情方面有所作為。 在元宇宙中， 慈善機(jī)構(gòu)可以抵達(dá) 人們的所在之處。

And metaverses can help us communicate in a common language, a language of play, creativity and fun. There is an organization called Games for Peace that uses games and their metaverses as a neutral playground to create dialogue, friendships and trust between young people in conflict zones. It wouldn’t even be possible to bring these young people together if not for a metaverse they can meet in.

元宇宙還可以幫助我們 用一種共同的語(yǔ)言—— 一種充滿娛樂(lè)、創(chuàng)造力 和樂(lè)趣的語(yǔ)言交流。 有一個(gè)組織叫做“游戲和平促進(jìn)協(xié)會(huì)” （Games for Peace）， 它在游戲及其元宇宙空間 提供了一個(gè)中立的空間， 在易起沖突的年輕人之間 建立對(duì)話、友誼和信任。 如果沒(méi)有一個(gè)可以會(huì)面的元宇宙， 甚至沒(méi)有辦法 把這些年輕人聚在一起。

And metaverses can help amplify voices. Kids in Kosovo used the metaverse to build their dream neighborhood area. By giving the kids millions of virtual building blocks and endless space to build and collaborate in, they could explore and visualize their ideas in a fun and accessible way. Young people aren't typically involved in planning spaces, but this time it was the kids who were the experts. Just imagine all the joy, confidence and creative ideas that leads to. And the very lovely thing here is that their vision was built in the real world. Their ideas from the metaverse became a safe and open meeting area in their neighborhood.

元宇宙還可以幫助擴(kuò)大影響力。 科索沃的孩子們利用元宇宙 建造了他們的夢(mèng)想社區(qū)。 通過(guò)給孩子們提供 數(shù)以百萬(wàn)計(jì)的虛擬積木 和無(wú)盡的空間來(lái)建造和合作， 孩子們能以一種有趣又可觸及的方式 來(lái)探索和可視化他們的構(gòu)想。 年輕人通常不會(huì)參與空間規(guī)劃， 但這次孩子們成為了專家。 試想一下，由此產(chǎn)生的所有快樂(lè)、 充滿自信和創(chuàng)造性的想法。 令人非常欣慰的是， 他們的愿景在現(xiàn)實(shí)世界中 被建造了出來(lái)。 他們?cè)谠钪胬锂a(chǎn)生的想法 變成了社區(qū)里一個(gè)既安全 又開(kāi)放的活動(dòng)區(qū)。

One of the kids summarized the joy and confidence this brought in such a lovely way when she said, "Being heard and listened to is one of the best feelings you can feel." Anytime we can include new voices in processes where they have typically been left out, we shift dynamics, which ultimately builds a better world. If we, in the future, have even more metaverses on different platforms, beautiful examples like these ones can happen even more. I hope and believe that these learnings from the game industry and from the metaverses the communities created truly can help us all make better metaverses in the future. A challenge for all of us that will design and build metaverses is to ensure that we use them for creativity, fun, inclusivity, and ultimately to build a better real world.

一個(gè)孩子總結(jié)了 這其中的喜悅和自信， 她用了一種可愛(ài)的方式說(shuō)： “被人聽(tīng)見(jiàn)和聆聽(tīng) 是你能感受到的最美好的感覺(jué)之一?！?任何時(shí)候，只要我們能在 可能會(huì)忽略一些意見(jiàn)的過(guò)程中 聆聽(tīng)新的聲音， 我們就能改變局勢(shì)， 最終建立一個(gè)更美好的世界。 如果我們?cè)谖磥?lái)，能在不同的平臺(tái)上 有更多的元宇宙， 像這樣美好的案例會(huì)發(fā)生得更多。 我希望并相信，這些從游戲產(chǎn)業(yè) 和社區(qū)共建的元宇宙中學(xué)到的經(jīng)驗(yàn)， 能夠幫助我們?cè)谖磥?lái) 創(chuàng)造出完更善的元宇宙。 對(duì)于我們所有設(shè)計(jì)和構(gòu)建 元宇宙的人來(lái)說(shuō)，有一個(gè)挑戰(zhàn)是 確保我們將它們用于創(chuàng)造力、 樂(lè)趣、包容性， 并最終建立一個(gè) 更美好的現(xiàn)實(shí)世界。

Thank you so much.

非常感謝你們。