source: https://www.youtube.com/watch?v=M3x0oUF_G3w

Slow your scroll Elon Musk said over the weekend Twitter will limit at least temporarily the number of posts you can read he claims It's an effort to address extreme levels of data scraping So verified accounts limited to 10,000 posts per day unverified accounts 1,000 per day Now this was revealed after thousands of users complained that they were unable or had trouble accessing the site many reported Getting messages that they had exceeded their rate limit. So what is behind? Behind this latest turmoil for the company CNN senior media analyst Sarah Fisher joins us She's also senior media reporter at axios and Sarah what gives what now with him? There's always something odd here, right? Never is a dull day in Elon Musk land You know I think this is a response to the rise of a lot of big AI Platforms that are starting to scrape big social media platforms for data to help train their algorithms You saw read it a few weeks ago said that they would start to charging developers for some of that back-end access They got a lot of pushback from their community It seems like Elon Musk is trying to do something similar But the difference Audi is that this is gonna have a huge impact on the everyday users experience with Twitter You saw some people tweeting frustration yesterday Ironically tweeting frustration about Twitter that they weren't able to get severe weather updates critical news and information Because they were being limited to the number of posts that they were able to view now Elon Musk has not said how long he's going to implement this temporary crackdown But I do know that it's going to be frustrating for advertisers because they're reliant on have the usage in order to fulfill their ad Campaigns make sure they have enough people watching and reading tweets in order to insert their ads between them Theoretically reliant on them for business, but one quick fact check. What's this about? Maybe him not paying his bills Can you talk about what's going on there? There have been so many reports whether it's been some of its b2b vendors or its licensing or its Leases if you will that Twitter has struggled to pay its bills and that's because Twitter is really struggling with profitability right now now to be Honest Twitter's always struggled with profitability even before Elon Musk took over But the difference is that they are not a publicly traded company They do not need to be transparent about their finances what money they're bringing in and what money they're spending And so it seems like the company is just in this sort of chaotic spot where it's trying to stay afloat But it's not necessarily doing it in the most transparent way We keep getting reports not also just about not paying bills, but they're still in litigation with former employees about paying out severances, etc So expect Twitter to continue to be in this sort of financial chaos until maybe they can turn the platform around But I'm still skeptical Audi even though they have you know put in a new chief executive Executive this platform continues to be chaos as I cover it. All right, Sarah stay with us I'm gonna bring Shelby and Errol back in You're so jealous that you didn't write the slayers Cast worthy yeah, I'll be right there I think why I love listening to Sarah talk about this is because I'm fascinated by the business story less less on the myopic like Navel-gazing people being angry about their tweets not being available and all that type of stuff But from a business perspective they bring in Linda Icarino a big-time executive. It's supposed to juice up their advertising You know Musk is Elon Musk. How does this end? Well, it's not gonna be pretty the at this point The estimate is that under Elon Musk the company has lost two-thirds of its value. He paid 44 billion dollars for it It's worth something like 15 billion. That's not good, right? Right, right, right. Not good The number goes to go in the other direction the the fact that advertisers and Important users like the National Weather Service and others are saying like this this may not be for us The algorithm is it still sort of promotes and and favors, you know Kind of anger and division and outrage making it a much less pleasant user experience for everybody who's left on it And then this idea that you're gonna get out of it by paying eight bucks, which has just been roundly rejected They've got very very few subscribers even among their daily users So there there as a business, it's just it just seems to be falling apart now. It's it's got a lot of sort of potential It's got a lot of residual affection. It's got a lot of political tool, right? We have 2024 coming up I mean do campaigns think they're gonna still be using Twitter? Yeah, I think oh I think the big thing is if it was just this change, it would be a huge change but given how much Elon Musk has already changed the platform like I know personally I feel like the Platform is a little bit less reliable now in terms of me finding Verified news that has been fact-checked and is legitimate And so I think in that sense, it's a little bit less of a priority for Kamen's I mean Donald Trump is still not on the platform. For example, I do think pre Elon Musk He would have more of a reason to join it Hey Sarah with the time we have left. I mean from a business perspective from a Linda Yaccarino perspective Do that when you talk to both people inside the company, but also analysts outside is there a pathway that exists here to kind of get them out of this just constant state of tumult and Seeming collapse followed by resuscitation followed by some new Strategy that I can't figure out There is a pathway One of the things that you're gonna hear internally a lot is that Linda brings assurance to the talent inside There's still some people who are great salespeople who are great engineers that want just guidance and direction and some assurance that things aren't going To change that much and they're hoping that Linda will bring some consistency But from the outside world the perspective of the advertisers and marketers I just spent a good week with them at a big, you know Advertising festival overseas and the thing that you keep hearing is that Twitter is still the most relevant public square for political discourse You have meta which is the parent company the Instagram and Facebook that's trying to build out a rival You have small budding rivals like Mastodon in blue sky But at the end of the day Twitter is still the biggest public score in the world And so if Elon Musk can figure this out, there's definitely a product case to be made for it being relevant I'm just not quite sure quite frankly if he's going to be able to do it and keep Linda Yeah, Karina on his side and she doesn't get too frustrated and just leave. Yeah, it's fascinating to watch it all play out Sarah thanks as always for the great reporting. I appreciate it.

Section 1: Important words from the article

1. Scroll - to move text or images up or down a computer or mobile screen.

2. Limit - to restrict or control something, in this case, the number of posts one can read on Twitter.

3. Address - to deal with or attempt to solve a problem.

4. Scraping - extracting data from a website using automated tools or algorithms.

5. Verified - confirmed or proven to be true or authentic.

6. Unverified - not confirmed or proven to be true or authentic.

7. Exceeded - to go beyond a certain limit or level.

8. Turmoil - a state of confusion or disorder.

9. AI (Artificial Intelligence) - the simulation of human intelligence in machines that are programmed to think and learn.

10. Platforms - websites or applications that allow users to interact and share content.

11. Algorithms - a set of rules or instructions followed by a computer to solve a problem or perform a task.

12. Charging - requiring payment for a service or access.

13. Impact - the effect or influence of something on someone or something else.

14. Frustration - a feeling of dissatisfaction or annoyance.

15. Usage - the action or manner of using something.

16. Insert - to put something in a particular place or position.

17. Profitability - the extent to which a company or business earns profit or gains financial success.

18. Transparency - the extent to which something is easily understood or known.

19. Litigation - the process of taking legal action.

20. Chaos - a state of complete disorder or confusion.

Section 2: Important grammars used in the article

1. Present simple tense - used to describe facts or regular actions. Example: "Elon Musk said over the weekend..."

2. Modal verb "will" - used to express future actions or predictions. Example: "Twitter will limit at least temporarily..."

3. Passive voice - used to emphasize the object or receiver of an action. Example: "Verified accounts limited to 10,000 posts per day..."

4. Reported speech - used to report what someone has said. Example: "He claims it's an effort to address extreme levels of data scraping."

5. Noun phrases - used to provide additional information about a noun. Example: "CNN senior media analyst Sarah Fisher joins us..."

6. Comparative adjectives - used to compare two things. Example: "This is gonna have a huge impact on the everyday users experience with Twitter."

7. Modal verb "can" - used to express ability or possibility. Example: "If Elon Musk can figure this out, there's definitely a product case to be made for it being relevant."

8. Present participle - used to describe ongoing or continuous actions. Example: "The algorithm is still sort of promoting and favoring..."

Section 3: Questions based on the article

1. What is the reason behind Twitter's decision to limit the number of posts users can read?

2. How are big AI platforms using data from social media platforms?

3. How is the temporary crackdown on the number of posts affecting advertisers?

Section 4: Example answers for the questions

1. Twitter decided to limit the number of posts users can read in order to address extreme levels of data scraping and to control the access to the platform.

2. Big AI platforms are scraping data from social media platforms to train their algorithms and improve their AI systems.

3. The temporary crackdown on the number of posts is affecting advertisers because it decreases the number of users who can view and engage with their ads, potentially impacting their ad campaigns and reach.

Section 5: Chinese translation of the article

減緩滾動“埃隆·馬斯克表示Twitter將限制用戶能閱讀的帖子數(shù)量，至少暫時，以應對極高的數(shù)據(jù)抓取水平。所以，經(jīng)過驗證的賬戶每天限制為10000個帖子，未經(jīng)驗證的賬戶每天限制為1000個帖子。在大量用戶抱怨無法或很難訪問該網(wǎng)站后，這一消息被披露了。許多人報告說他們超出了帖子限制的消息。那么背后是什么原因？CNN高級媒體分析師Sarah Fisher加入我們，他還是axios的高級媒體記者。Sarah，這是怎么回事？現(xiàn)在他又出什么問題了？埃隆·馬斯克的世界里從來都不會無聊，對吧？我覺得這是對許多大型AI平臺崛起的回應，這些平臺開始從大型社交媒體平臺中抓取數(shù)據(jù)來幫助訓練他們的算法。幾周前，你看到Reddit說他們將開始要求開發(fā)人員為后端訪問付費，但他們得到了社區(qū)的很多反對意見。似乎埃隆·馬斯克正在嘗試做類似的事情，但問題是，這會對Twitter的日常用戶體驗產(chǎn)生巨大影響。昨天你看到一些人在推特上表達了對推特本身的沮喪。具有諷刺意味的是，他們無法獲取重要的天氣更新、重要新聞和信息，因為他們在查看帖子的數(shù)量上受到限制。埃隆·馬斯克并沒有說這種臨時限制會持續(xù)多長時間，但我知道它會對廣告商造成困擾，因為他們需要有足夠的人觀看和閱讀推文，以便插入他們的廣告。從理論上來說，他們對業(yè)務至關重要。但是讓我們來做一個快速的事實核查。關于他不支付賬單的事情，發(fā)生了什么？有很多報道，無論是關于一些B2B供應商、許可還是租約，推特都難以支付賬單。這是因為推特目前的盈利能力確實面臨困難。即使在埃隆·馬斯克接手之前，推特在盈利能力方面一直存在問題。但不同的是，他們不是上市公司，不需要公開透明地披露財務狀況，即他們的收入和支出情況。所以看起來這家公司正處于一種混亂的狀態(tài)，努力勉強應付下去，但它不一定以最透明的方式進行。我們不斷聽到有關他們不支付賬單的報道，甚至還有與前員工支付離職費用等方面的訴訟。所以在他們可能扭轉(zhuǎn)局勢之前，預計推特將繼續(xù)處于這種財務混亂之中。但我對此仍持懷疑態(tài)度，盡管他們注入了新的首席執(zhí)行官，但是我依然認為這個平臺仍然是一片混亂。好的，Sarah，請和我們一起待會兒。我會把Shelby和Errol帶回來。你應該羨慕Sarah沒有寫這篇Slayers的文章，對吧？我馬上就會在那里。我認為我喜歡聽Sarah談論這個問題，是因為我對商業(yè)故事很感興趣，而不僅僅是關注Twitter用戶對無法使用推特的憤怒等問題。從商業(yè)角度來看，他們引進了Linda Icarino這樣的高級主管。Elon Musk就是Elon Musk。這會如何收場？呃，情況不妙。據(jù)估計，埃隆·馬斯克執(zhí)掌推特后，該公司的價值損失了三分之二。他以440億美元的價格購買了推特，而現(xiàn)在僅價值150億美元。這不是個好兆頭，對吧？對，完全正確。問題的關鍵在于他們停滯不前，而且那些重要的廣告商和用戶，如美國國家氣象局等，都在表示這可能不適合他們。這種算法仍然促進和偏愛某種程度上的憤怒和分歧，這使得對剩下的所有用戶來說，用戶體驗變得更加不愉快。而且，他們付8美元來擺脫這個問題的做法，已經(jīng)被拒絕了。他們在日常用戶中的訂閱者數(shù)量非常少。從業(yè)務角度來看，他們正在崩潰。它有很多潛力，也引起了很多喜愛。在政治層面上，它也是一個很有用的工具。我們即將迎來2024年的大選，難道競選活動認為他們?nèi)匀粫^續(xù)使用推特嗎？是的，我認為是的。我認為，如果只是這種變化，那將是一個巨大的改變，但考慮到埃隆·馬斯克已經(jīng)對平臺進行了多次改變，我個人認為，從我自己的觀察來看，平臺的可靠性有所下降，我很難在上面找到經(jīng)過驗證并經(jīng)過事實核查、真實可信的新聞。所以從這個意義上說，這對候選人來說不那么重要。例如，唐納德·特朗普仍然沒有加入這個平臺。我認為，即使是埃隆·馬斯克，他也有更多的理由加入。Sarah，留個時間給你。從商業(yè)角度、Linda Yaccarino的角度來看，當你與公司內(nèi)部的人以及公司外部的分析師交談時，你是否認為存在一條擺脫這種持續(xù)的混亂和崩潰的路徑？有一條路徑。你會聽到內(nèi)部經(jīng)常提到的一點是，Linda給公司內(nèi)部提供了一些指導，其中還有一些很棒的銷售人員和工程師，希望能得到一些指導和方向，以及一些確保不會有太大變動的保證。他們希望Linda能帶來一些穩(wěn)定性。但從外部世界，也就是廣告商和營銷人員的角度來看，我剛剛在一個大型的廣告節(jié)上與他們共度了一周的美好時光，在那里，你不斷聽到的是，在政治話語方面，推特仍然是最相關的公共廣場。你有Instagram和Facebook的母公司Meta正在試圖建立一個競爭對手，還有像Mastodon和Blue Sky這樣的新興競爭對手。但總的來說，推特仍然是世界上最大的公共廣場。所以如果埃隆·馬斯克能夠想出解決辦法，可以肯定的是，這個產(chǎn)品還是很有前景的。但老實說，我不確定他是否能夠做到，同時也讓Linda Yaccarino保持在他的一方，并且她不會過于沮喪而離開?？吹竭@一切發(fā)生真是有趣，Sarah，永遠感謝你出色的報道，我很感激。