「釋義」

產(chǎn)品經(jīng)理是企業(yè)中專門負(fù)責(zé)產(chǎn)品管理的職位，產(chǎn)品經(jīng)理負(fù)責(zé)市場調(diào)查并根據(jù)用戶的需求，確定開發(fā)何種產(chǎn)品，選擇何種技術(shù)、商業(yè)模式等。產(chǎn)品經(jīng)理還要根據(jù)產(chǎn)品的生命周期，協(xié)調(diào)研發(fā)、營銷、運(yùn)營等，確定和組織實(shí)施相應(yīng)的產(chǎn)品策略，以及其他一系列相關(guān)的產(chǎn)品管理活動(dòng)。

「應(yīng)用場景」

首席運(yùn)營官要充當(dāng)“首席整合官”，讓敏捷創(chuàng)新團(tuán)隊(duì)和業(yè)務(wù)運(yùn)營部門合作，并將這種合作推廣開來。例如，COO要確保敏捷團(tuán)隊(duì)與定價(jià)執(zhí)行團(tuán)隊(duì)妥善合作，設(shè)計(jì)新的定價(jià)戰(zhàn)略，確保敏捷團(tuán)隊(duì)對(duì)客戶表示希望與產(chǎn)品經(jīng)理密切合作的產(chǎn)品進(jìn)行研究。他從自己的部門調(diào)來數(shù)位高層領(lǐng)導(dǎo)者加入項(xiàng)目融合，努力指導(dǎo)他們，消除運(yùn)營方面的障礙。

This executive took on the role of chief integration officer, creating the processes that agile innovation teams and the operating units would need to work together and scale up. For example, he ensured that agile teams designing new pricing strategies connected regularly with his pricing execution team, and that teams studying the products that customers said they wanted worked closely with his product managers. He freed up several senior leaders from his department for Project Fusion. He committed to coaching them and to breaking through operational impediments.

以上文字選自《哈佛商業(yè)評(píng)論》中文版2020年5月刊《敏捷高管團(tuán)隊(duì)》

達(dá)雷爾·里格比（Darrell Rigby）薩拉·埃爾克（Sarah Elk） 史蒂夫·貝雷茲（Steve Berez）丨文

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