作者?/?佚名

來源?/?HSBC

本篇導(dǎo)讀

China’s?cosmetics?market?is?vast?and?growing?rapidly.?

More?and?more?consumers?are?using?skincare?or?makeup?products?as?part?of?their?daily?routine?with?digitalization?accelerating?this?trend.?

They?are?also?trading?up?to?better-quality?or?higher-priced?cosmetics.?But?what?really?matters?to?investors?in?China?is?that?domestic?brands?are?finally?being?taken?seriously?and?coming?of?age.?

They?are?taking?market?share?from?foreign?competitors?that?currently?dominate,?especially?in?the?mass-market?segment.?

Our?analysis?shows?the?market?share?of?domestic?cosmetics?leaders?is?on?track?to?rise?to?36%?in?2025e?from?31%?currently,?driven?by?a?better?insight?into?what?local?buyers?want?and?increased?brand?loyalty.

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