第740期

Trends towards healthy lifestyles and disease prevention are generating growth opportunities and challenges for vitamins and dietary supplements (vds) firms, especially among consumers looking to avoid expensive healthcare costs and enjoy healthier lives. However, regulation is simultaneously becoming stricter. Companies are adjusting to a new, connected and more informed consumer demanding clean label supplements. Creating healthier, more diverse portfolios will drive growth in this new scenario.?

Consumers have increased their expenditure on vds since 2011. North America, Australasia and Asia Pacific saw the highest increase in vds purchases. Greater awareness about healthy ageing and the broader availability of products with specific positioning around functional health claims have contributed to this increase.?

Contamination and adulteration of vds remains a global concern. While not as regulated as the over-the-counter (otc) industry, there are increasing efforts by regulatory agencies to stay more alert regarding safety, recalling products, looking into unsupported claims, revoking manufacturing licences and taking legal action when necessary。

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