「釋義」

碳足跡指由個(gè)人、事件、組織、服務(wù)或產(chǎn)品造成的溫室氣體（GHG）總排放量（以二氧化碳即CO2的影響為單位），用以衡量人類活動(dòng)對(duì)生態(tài)環(huán)境的影響。

「應(yīng)用場(chǎng)景」

我在新興市場(chǎng)長(zhǎng)大。那里的跨國(guó)公司在我看來(lái)是一股好壞參半的力量。最開(kāi)始時(shí)，我希望百事公司對(duì)社會(huì)的貢獻(xiàn)植根于它的核心經(jīng)營(yíng)模式。我不希望我們資助慈善項(xiàng)目是為了讓自己感覺(jué)良好或看起來(lái)光鮮。我們的社會(huì)責(zé)任必須從企業(yè)慈善演變?yōu)橐环N可以兼顧推動(dòng)股東價(jià)值的深刻使命感。我們需要改變我們賺錢(qián)的方式——而不僅僅是把賺來(lái)的錢(qián)捐贈(zèng)一部分出去。

At the very outset, having grown up in an emerging market where I saw multinationals being a force both for good and for not so good, I wanted PepsiCo’s contribution to society to be rooted in its core business model. I did not want us to fund charitable programs to make ourselves feel or look good. Our social responsibility had to evolve away from corporate philanthropy and toward a deep sense of purpose that would also drive shareholder value. We needed to change the way we made money—not just give away some of the money we earned.

我把這種新方法稱為“使命型業(yè)績(jī)”（Performance with Purpose，簡(jiǎn)稱PwP）。它基于四大支柱：實(shí)現(xiàn)豐厚的財(cái)務(wù)回報(bào)（財(cái)務(wù)可持續(xù)性）；通過(guò)減少產(chǎn)品中的糖、鹽和脂肪的方式來(lái)進(jìn)行產(chǎn)品系列轉(zhuǎn)型，同時(shí)新增更健康、更有營(yíng)養(yǎng)的食品和飲料（人類可持續(xù)性）；通過(guò)節(jié)約用水和減少碳足跡及塑料垃圾來(lái)限制我們對(duì)環(huán)境的影響（環(huán)境可持續(xù)性）；通過(guò)向公司內(nèi)部和我們服務(wù)社區(qū)內(nèi)的女性及家庭提供新型支持來(lái)提振人心（人才可持續(xù)性）。

I came to call this new approach Performance with Purpose (PwP). It is based on four pillars: delivering superior financial returns (financial sustainability); transforming the product portfolio by reducing the sugar, salt, and fat in our products while dialing up more-healthful, more-nutritious foods and beverages (human sustainability); limiting our environmental impact by conserving water and reducing our carbon footprint and plastic waste (environmental sustainability); and lifting people by offering new types of support to women and families inside the company and in the communities we serve (talent sustainability).

以上文字選自《哈佛商業(yè)評(píng)論》中文版2019年3月刊《成為更好的企業(yè)公民》

盧英德（?Indra K. Nooyi） 維賈伊·戈文達(dá)拉揚(yáng)（Vijay Govindarajan）丨文

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