發(fā)開發(fā)信相信做業(yè)務的基本上都是經常要做的事情，發(fā)開發(fā)信也是有非常多的一個技巧方法的，今天主要分享一下平時寫郵件經常會遇到的郵件格式的問題。

1、發(fā)郵件無subject主題, 或者隨便找一個以前的郵件直接回復一下． 后果：以前的郵件是針對以前的某一件事情，郵件正文和主題都和現在的事情無關．導致買家一頭霧水，無法快速辨認．

2、郵件下方無簽名（包括人名，公司名字，聯系方式等）或者只有中文名字． 后果：導致買家不知道你是誰？要知道，買家會接觸，聯系很多國家的不同供應商，你在一段時間沒有和買家聯系后，突然發(fā)過去個郵件，對方很難判斷你是誰？來自什么國家的什么公司？

3、郵件的發(fā)件人不要用中文．如　聯想公司張三＜zhangsan@lenovo.com>, “聯想公司張三”很有可能會在買家那里顯示亂碼，哪怕不是亂碼，對方也不一定可以看懂中文．

4、買家如果已經ＣＣ，把郵件抄送給第二個人，或者抄送給2個人以上（可能是買家的同事或者主管），你回復的時候要按＂reply all” ，而不要只回復發(fā)件的那個人．買家發(fā)郵件ＣＣ的目的是希望多個人了解到目前此事的進展情況，你有義務回復全部的人．

5、回復買家郵件的時候要” reply with all history”,不要把歷史記錄刪除，否則買家不知道先前發(fā)生的事情和交流的內容．也不要隨意改變郵件的主題．一件事情，一個產品的郵件要保持一個郵件主題．

6、不要用晦澀難懂的縮寫，我們不是在發(fā)電報．　如hv: have等．以免產生誤解．也不要用俚語．

7、重要的內容可以用ｂｏｌｄ粗體加粗或者用大寫．

8、不要全部用大寫字母寫郵件正文．如 THANK YOU FOR YOUR EMAIL DATED NOV17,2006

9、如果事情比較復雜，繁多的話，可以用1234　注明．表達要簡潔，直接，明確．不要把很多事情寫在一段中，顯得非常冗長，沒有條理性．

10、不要用過多的感嘆號．你在一個郵件中用了過多的感嘆號，效果是和你一個都不用是一樣的．

11、每一段中間要空一行，方便別人閱讀．

12、如果你是初學者，學習模仿以英語為母語的買家的寫郵件方式也不失為一種有效的方法．

（附）10個高回復率的開發(fā)信模板

模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requriements.

Should you have any questions, call me, let's talk details.

Best regards!

Leon

模板二：

Dear purchasing manager,

Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product. By the way, free sample are available.Thank you in advance!

Best regards]

XxxCompany name:

Tel:…….

Fax:…….

MSN:..........

Skype:………..

模板三：

Subject: XX (products name) you need/ XX factory / xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .

This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its future have XXXXXXXXXXX ( products information).....

If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon.

Best Regards, Your name ( position)

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

模板四：

Hey guy,

XYZ trading here, exporting LANTERNS with good quality and low price in US.

Call me, let's talk details.

Rgds,

RickCell phone: ***（這是一個巴西的貿易公司寫給陌生的美國公司的開發(fā)信）

模板五：

Dear Mr. Mound Klamath,

Glad to get your contact info from India mart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly. Thank you!

Best regards,

Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***

模板六：

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.

For more information, we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,

Sky Export ManagerNingbo Co., Ltd.TEL:FAX: Email: Website

模板七：

Hi, purchasing manager.

Good day!

We are XXXX supplier, and we have researched & designed some new product.

If you are interested in, I 'll send you our catalogue.

Thanks for your valuable time.

Regards.

Yours,-XXX(Ms)company nameWebsite: wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX

模板八：

Hi Kelvin,

Glad to hear that you're on the market for flashlight and other promotional items.

This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.

FREE SAMPLES can be sent on request. Call me, let's talk more!

Thanks and best regards,

C*** LtdTel: ***Fax: ***Mail: ***

模板九：

Hi Chris,

Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you!

Should you want know more about our company, pls visit Any comments, that'll be appreciated! Thanks.

Best regards,xxxxxxx Co., Ltd.TEL:FAX: Email:

模板十：

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

- High quality thickness planer

- Bench planer

- Combined planer & thicknesser

- Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below, and I would be glad to hear from you.

Kind regards,

Kevin Zhu

Sales Executive

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