The shadow of the COVID-19 finally dissipated in 2022. With the opening up of?the policy, the pent-up enthusiasm of people around the Spring Festival holiday was finally released!

So where to release the enthusiasm for travel? Let's take a look at Lijiang,a hot destination for Spring Festival tourism this year.

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Lijiang received 1.361 million tourists in the first five days of the Spring

Festival in 2023, with an estimated tourism income of 8322.64 million yuan. The

number of tourists received in the first five days of this year's Spring Festival

holiday is close to the number of tourists received in the whole Spring Festival

holiday in 2019.

Lijiang's major tourist attractions have already seen a sea of people.

Night falls near the old town of Lijiang

Under the red lanterns

Bustling sea of people, hot and noisy Chinese New Year

A good snow promises a good year

Under Jade Dragon Snow Mountain, on the row road

The spring snow is full of air, touching like flowers

Line, step by step, Ruixue spring

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Rizhao Jinshan

Wang Tan water, an ancient pavilion

White and holy snow mountains for the scene, green landscape for the color

The sun is the sunshine Jinshan, auspicious omen

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During the Spring Festival, Lijiang not only ranks among the Top3 5A scenic spots in China,

but also makes great efforts in detail services:

Provide heart-warming services for tourists

Lijiang Culture and Tourism Bureau implements the system that the main leaders lead the

shift and are in charge of the leaders on duty. The bureau arranges holidays on duty and the

municipal cultural market comprehensive administrative law enforcement detachment is on duty

24 hours a day.In strict accordance with the work requirements of the provincial Department of

Culture and Tourism, the municipal Party committee and the municipal government, planning in

advance, careful deployment, careful organization, pay close attention to the implementation,

strengthen political responsibility, improve risk awareness, adhere to the bottom line thinking,

implement the epidemic prevention and control, production safety and holiday market work,

ensure the smooth and orderly operation of the culture and tourism market, create a warm,

peaceful and quiet holiday atmosphere for the general public and tourists.

Strengthen the supervision of tourism market The satisfaction rate of tourists was 94.33%

Cultural and tourism departments at all levels in the city strengthened market supervision to

ensure the market was standardized and orderly.During the Spring Festival holiday, a total of 461

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law enforcement personnel were dispatched, 502 inspection tour groups, 465 tour guides, 37

Internet cafes, 83 KTV entertainment venues, 24 publication sales markets, 65 scenic spots, 21

performing arts venues, 157 travel agencies and branches;More than 5,000 copies of warm travel

tips were issued;Answering all kinds of consultation and complaint calls 646;And received 86

tourism complaints, all of which were completed.During the Spring Festival holiday, the city's

one-flight travel platform handled 312 complaints, which took 53 minutes on average, and the

satisfaction rate of tourists was 94.33%.A total of 183 complaints were monitored, all of which

were classified according to procedures.A total of 655 returned goods amounting to 3.5353

million yuan have been accepted.

A series of mass cultural activities were carried out to create a strong festival atmosphere of

civilization and progress

During the Spring Festival, the city's libraries, cultural centers and museums are open

normally.In order to enrich people's holiday cultural life, a series of mass cultural activities of

"Our Chinese Dream -- Culture into the Thousands" were organized and carried out to promote

excellent national culture.It has organized and carried out the "gift package" preferential

activities, "Welcoming the New Year, writing Spring couplets, sending blessings to 10,000

families", "reluctant to Lijiang, Unforgettable ancient city "2023 network Spring Festival Gala, 100

singers sing Lijiang and" song and dance flourishing time 115 online and offline mass activities

(some activities are ongoing), such as New Year Concert of Jade Rabbit Welcome to Spring,

Intangible Cultural Heritage Week, "Hua Yun Flowing Color · Homesickness of Lijiang", the Eighth

"100 Painters Painting Lijiang" activity of Lijiang City and 2022 Art Sketch Creation training class

sketch Exhibition, A Bite of the Chinese New Year - Chinese New Year Traditional Food Theme

Exhibition, Spring Flower Exhibition of Old Town of Lijiang, etc. The number of on-site

participants reached 505,000 and online participants reached 658,900.Creating a strong festival

atmosphere of joy and harmony, jubilation and enthusiasm, and advancing civilization.