One of the important characteristics of new retail is the explosive growth of various data information; because online transactions and customer behaviour can be recorded, stored and analysed, enterprises have more opportunities to conduct consumer analysis, business trial errors and adjustment. To this end, the digital ability of enterprises to record, analyse data and apply these results is crucial: digitisation promotes the innovation of external business models and the upgrading of internal business models, and helps enterprises form new revenue points and create value.

新零售既是利用互聯(lián)網(wǎng)為依托，使用人工智能和大數(shù)據(jù)等等的新科技技術(shù)手段對(duì)產(chǎn)品的生產(chǎn)、物流運(yùn)輸和銷售的環(huán)節(jié)以及整個(gè)過(guò)程進(jìn)行改革。在未來(lái)電商平臺(tái)需要有新的發(fā)展，其目的是為了進(jìn)一步重塑業(yè)態(tài)結(jié)構(gòu)和生態(tài)圈，并且將線上、線下以及現(xiàn)代物流流程融合一起，才會(huì)產(chǎn)生新的零售模式，也就是新零售。

Ecology The commercial ecology construction of "new retail" will cover mobile pages, physical display experience stores, payment terminals, data systems, logistics platforms, marketing paths and other aspects, and embed diversified functions such as shopping, entertainment, reading and learning, so as to promote enterprise online services, offline experience, financial support and logistics support. The comprehensive improvement of the four major capabilities enables consumers to better meet the requirements of convenience and comfort in the shopping process, 眾籌系統(tǒng)I59開(kāi)發(fā)2OO7模式3O69.and thus increase the stickiness of users. Unbounded Through the efficient integration of online and offline platforms, tangible and intangible resources, enterprises remove various barriers between various retail channels in an "omni-channel" way, blur the existing boundaries of each subject in the business process, break the practical barriers such as spatiotemporal boundaries and product boundaries existing in the traditional business model in the past, and promote personnel. The reasonable and smooth flow of capital, information, technology, commodities, etc., so as to realise the interconnection and sharing of the entire commercial ecological chain. Intelligent type The important basis for the existence and development of the "new retail" business model stems from the gradual improvement of people's requirements for personalisation, instantaneity, convenience, interaction, precision and fragmentation in the shopping process, and meeting the above needs depends on "smart" shopping methods to a certain extent. Experiential The "experiential" business method is to use offline physical stores to embed products into various real life scenarios created, giving consumers a direct opportunity to fully and deeply?開(kāi)發(fā)源碼：yy625019 understand goods and services, thus triggering comprehensive feedback from consumers' vision, hearing, taste and other aspects, and improving people's sense of participation and gain. At the same time, the value of offline platforms can be further realised.