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Hi, I'm Rishi Sunak. And I'm here with ELLE UK to talk about beauty in Britain.

Question 1:

What would you say to people who think the government has been dismissive of the beauty industry?

Well, I'm sorry if anyone feels like that.And what I can tell you is, what the past year, year-and-a-half has taught us, is that your industry, the beauty industry, is actually an essential service.

That's because what it provides and what you all provide for people[are] things that can't be measured on financial spreadsheets, ultimately.It's a sense of confidence, esteem or well-being.

And that's why, when we reopened our economy, we made sure beauty was right at the beginning of that process. And they were given the higher grants, worth ￡18,000 - a restart grant -to help get them going.

And most importantly, while we're also now trying to help the industry's future success, opening up new markets like the Chinese market, and so I think there's lots for us to look confident too.

Question 2:

What will the government do to help women in beauty who have been disproportionately affected by the pandemic?

And one of the reasons supporting the industry is really good for women is because, obviously, the vast majority of people employed in the industry are women.

So, as we're trying to make sure that there are great opportunities to grow people's businesses, we are going to be helping all those fantastic female entrepreneurs.

We've got good schemes, like Help to Grow, which I urge new entrepreneurs to have a look at, which will help your business get the management skills it needs or new digital software to help you grow.

But also, as I've been walking around here talking to people, you know, I've heard about some of the challenges that female entrepreneurs had, juggling childcare, of course, during the pandemic, which is why I'm making sure some of our initiatives, like tax-free childcare or shared parental leave, really work well for modern working families. And that's something that we'll remain committed to doing.

Question 3:

Why has it taken so long for the government to address regulations around non-surgical cosmetic treatments?

It's always appropriate we get the balance right between supporting innovation, but also making sure that people, when they use products and services, are protected, that's what we need to do.

And, of course, you need to make sure you get the balance between those two things right, and that's the responsibility for the Department for business, I believe.

And I know it's something that, with their dedicated team that they now have engaging with the beauty industry, those types of conversation can happen.