Xiaomi pumps Rs 3,500crore into India business?

小米公司為其印度業(yè)務(wù)增資350億盧比

This fund infusion comes at a time when Samsunghas upped its smartphone game in India.

小米增資的同時三星標高了其在印度手機游戲的收費價格

KOLKATA: Xiaomi, which overtook Samsung tobecome the leader in the Indian smartphone market, has just invested Rs 3,500crore into its Indian entity, the highest by the Chinese company since itentered the country over four years back.

加爾各答：小米趕超三星，成為印度智能機市場的領(lǐng)軍者。最近對印度實體經(jīng)濟增資的350億盧比，是自四年前小米公司進入印度市場以來，迄今為止增資的最多的一次

The money has been infused by the holdingcompany, Xiaomi Singapore Pte Ltd, which owns 99.9% of the Indian entity — thebalance 0.1% is owned by Xiaomi HK Ltd, which did not make any freshinvestment. Under the first transaction in January, 3,786 shares of XiaomiTechnology India were offered to the holding company at a premium on a rightsbasis, while for the second one, in March, 6,959 shares were allotted.

這筆錢由其控股公司小米新加坡私人投資有限公司注入, 該公司擁有印度小米企業(yè)99.9% 的股份,其余0.1% 為小米香港有限公司所有, 但小米香港公司沒有進行任何新的投資。根據(jù)今年1月的第一筆交易, 印度小米科技公司以溢價向控股公司提供了 3, 786 股股份, 而在3月份的第二筆交易中分配了 6, 959 股股票。

Xiaomi India till now has been conservative inspending, since it relied heavily on an asset-light model and has beenploughing back whatever resources it was generating in the country.

直到目前為止，由于印度小米公司嚴重依賴于輕資產(chǎn)模式，其一直采取保守消費。印度小米公司把一切從印度所贏得的利潤進行再投資。

The company had primarily grown sales in Indiaby relying on online sales in Flipkart and Amazon where operating expenses weremuch lower than selling through brick-and-mortar stores, while betting ondigital marketing and word-of-mouth publicity. Xiaomi also does not own anymanufacturing units in India, since it contract manufactures smartphones,televisions, power banks and accessories.

當小米在電商市場和口碑宣傳上很有把握的時候，其主要依靠 Flipkart 和 亞馬遜 的在線銷售來增加在印度的銷售額, 這樣的運營費用遠遠低于其通過實體商店銷售的業(yè)務(wù)費用。由于小米把只能手機，電視，充電寶和配件都外包出去了，小米在印度是沒有任何的生產(chǎn)工廠的。

An email sent to Xiaomi India did not elicit anyresponse as of Sunday press time.

截至周日截稿時間,發(fā)給印度小米公司的一封電子郵件沒有得到任何回應(yīng)。

Industry executives said Xiaomi had continuedhigh pace of growth this fiscal year too by entering televisions and gainingshare in smartphones.

業(yè)內(nèi)高管表示, 通過進入電視領(lǐng)域和瓜分只能手機市場份額，小米本財政年度仍將繼續(xù)保持較高的增長速度。