正文翻譯
原創(chuàng)翻譯：龍騰網(wǎng) http://www.ltaaa.com 翻譯：磨刀不誤砍柴工 轉(zhuǎn)載請(qǐng)注明出處

Why is Xiaomi so cheap even with high specs?

為什么小米配置非常高，價(jià)格卻如此便宜?

評(píng)論翻譯
原創(chuàng)翻譯：龍騰網(wǎng) http://www.ltaaa.com 翻譯：磨刀不誤砍柴工 轉(zhuǎn)載請(qǐng)注明出處

Gaurav Gupta
Have you ever seen a Xiaomi advertising on-
1. A roadside billboard.
2. Between your TV programs.
3. In radio shows.
4. On random websites.
Xiaomi saves all this MARKETING money to save the cost of their products, instead they have a subtle and clever way of advertising-
By announcing the “online shopping” days where the items comes with some freebies or they sell for 1$ .
Till late they did not have any dedicated physical stores present in any place except for China. Imagine the amount of money saved by not promoting your brand on TV and not employing people to manage your stores and managing all your sales online.
If you have ever been to their service center, they have a clever but practical approach there - they will rarely “repair” your device if you go to their service center. If the device is under warranty, they will replace it with a new one in most of the cases.
As per the stats, less than 10% of consumers need to go to service centers during the warranty period. If the number is so low, and you have a huge production where you can easily re-use the parts of faulty units, why bother to hire people to repair them?
Another reason - They are made / assembled and owned by Chinese. Which means lower investment costs because of huge
scale of production.

你見(jiàn)過(guò)小米在以下地方做過(guò)廣告嗎
1.路邊的廣告牌
2.你看的電視節(jié)目
3.電臺(tái)節(jié)目
4.在任意的網(wǎng)站上

為了節(jié)省產(chǎn)品成本，小米節(jié)省了所有這些營(yíng)銷(xiāo)資金，相反，他們有一個(gè)巧妙和聰明的廣告方式—
在“網(wǎng)上購(gòu)物”日期間，宣布這些商品會(huì)附送一些免費(fèi)贈(zèng)品或僅以1美元的價(jià)格出售。
之前除了中國(guó)，他們?cè)谄渌胤蕉紱](méi)有專(zhuān)門(mén)的實(shí)體店，直到最近才開(kāi)始在海外設(shè)立實(shí)體店。想象一下，不通過(guò)電視宣傳你的品牌，不雇人管理你的實(shí)體店，不管理你所有的在線(xiàn)銷(xiāo)售，能省下多少錢(qián)。

如果你去過(guò)他們的服務(wù)中心，他們有一個(gè)聰明但實(shí)用的方法—如果你去他們的服務(wù)中心的話(huà)，他們很少會(huì)“修”你的設(shè)備。如果設(shè)備在保修期內(nèi)，他們會(huì)在大多數(shù)情況下更換一個(gè)新的。
根據(jù)統(tǒng)計(jì)，只有不到10%的消費(fèi)者在保修期需要去服務(wù)中心。如果數(shù)量如此之少，而且你有一個(gè)龐大的生產(chǎn)基地，在那里你可以很容易地重復(fù)使用有問(wèn)題的部件，為什么還要雇人來(lái)修它們呢？
另一個(gè)原因—它們是由中國(guó)人制造/組裝的，因?yàn)榫薮蟮纳a(chǎn)規(guī)模意味著更低的投資成本。

Mukund Kumar
They keep a 5% profit margin on hardware and try to make more money on internet services.
Instead of making high profits on hardware, Xiaomi aims to make its money after they sell their hardware.
In China, Google and its services are banned, which rendered a need for a Chinese equivalent.
Xiaomi decided to step up and it makes many services similar to Google’s. For example, Mi Cloud replaces Google Drive and Google Photos. You can pay to expand your Mi Cloud storage as you can for Google Drive. Xiaomi has its own browser, forecast service, calendar, cloud and many other services, half of which you probably haven’t even heard of.
These apps don’t compete outside China as Google apps reign supreme. Almost all their users come from the company’s motherland.
Further, MIUI does everything in its power to be a revenue stream for the company. When you make a folder on your home-screen, there’s a small checkbox that is checked by default. This checkbox, when checked, will display ads on the folder for apps that relate to the apps in the folder.
This is another one of Xiaomi’s small internet services and you can find many more examples of Xiaomi’s internet services throughout MIUI.
Due to the fact that Xiaomi’s profits are made off services that it delivers through its devices, it is inclined to keep these devices upxed with the latest version of Android and cool features that MIUI comes with. That’s why there are people who bought a Mi 2 in 2012 and use it to this day. The Mi 2 is well over 5 years old and it runs the latest version of MIUI. If you don’t feel like that’s unorthodox for an Android phone, you’re not mistaken. Xiaomi sells well specced hardware and upxes it for a long time, unlike most other companies, which will intentionally sabotage a product’s user experience in order to push the user to buy the newer product. Lenovo is known to do this.
All this boils down to one question.
Does it work?
The answer is a strong “kinda”.
China is the only place the business model has really been proven to work because Google services are banned in China. As for the international market, there are a few vulnerabilities.
For one, I don’t see why anyone would choose something like Mi Cloud over Google Drive. People prefer to use Google services over Chinese ones. Mi services are largely seen as shady things anyway.
Xiaomi made this poll not too long ago and embarrassingly enough, Android One got more votes than MIUI. To add insult to injury, the company dexed the poll.

由于谷歌服務(wù)在中國(guó)是被禁止的，中國(guó)是唯一一個(gè)證明此種商業(yè)模式真正有效的地方。至于國(guó)際市場(chǎng)，還存在一些缺陷。
首先，我不明白為什么有人會(huì)選擇小米云而不是谷歌云硬盤(pán)。人們更喜歡使用谷歌服務(wù)。不管怎樣，Mi服務(wù)在很大程度上被認(rèn)為是不受待見(jiàn)的。
小米在不久前做了這個(gè)調(diào)查，令人尷尬的是，Android One（備注：Android One是由Google開(kāi)發(fā)的低端智能手機(jī)）比MIUI獲得了更多的選票。更糟糕的是，該公司刪除了此次投票。

緊接著，他們想從交易中賺錢(qián)的想法出現(xiàn)了問(wèn)題。小米銷(xiāo)售的大部分手機(jī)都是低價(jià)手機(jī)。購(gòu)買(mǎi)廉價(jià)手機(jī)的人可能更會(huì)使用免費(fèi)的應(yīng)用程序和服務(wù)。這使得小米只能靠廣告賺錢(qián)，當(dāng)我說(shuō)在手機(jī)用戶(hù)界面中加入廣告是個(gè)壞主意時(shí)，許多人會(huì)同意我的看法。
小米有一個(gè)有趣的商業(yè)戰(zhàn)略，但是該公司的商業(yè)模式在中國(guó)以外的地方并不奏效。

Anant Yash
They aren''t anymore.
Back when Xiaomi hit Indian market they were offering phones with pretty remarkble hardware for the cost. Back then Micromax ruled the market. What they did was buy phones from Chinese manufacturers in huge batches and rebranded them. They were still way cheaper than Samsung or Sony so people bought them. Their phones didn''t have a lot in common as they didn''t have much control over the manufacturing process. They rarely used Qualcomm chips if at all. So when Xiaomi first came to Indian market there was no other company that could go tow to tow with them in terms of price to hardware ratio.
Now things have changed. There are many other brands that match Xiaomi in hardware and price - Lenovo, Motorola, Huawei.
Where MI is still better than the rest is the sub 10,000 market. They pay more attention to this segment than any other company and compensate the low margin per unit by consistently selling millions of units every month.
I think what I am trying to say can be summed up with this.
I recently bought a Lenovo P2 for 13k. Spec wise it''s almost similar to redmi note 4 which is 11k. For the extra 2k I got a better display (AMOLED) and a better battery (5100mah).
2 Years ago when redmi note 3 was launched there was no phone that came close to it''s performance even if you spent 3k extra.
3 Years ago the competition was virtually non existent. If you were buying a budget smartphone you were buying Xiaomi (or regretting not buying Xiaomi)
My point being that the competition is catching up and Xiaomi is no longer the only choice for budget smartphones.
It is still one of the better ones.

他們?cè)僖膊皇橇恕?br/>當(dāng)小米進(jìn)入印度市場(chǎng)時(shí)，他們提供的手機(jī)硬件成本非常驚人。那時(shí)Micromax（印度手機(jī)品牌）統(tǒng)治著市場(chǎng)，他們所做的就是大量購(gòu)買(mǎi)中國(guó)制造商生產(chǎn)的手機(jī)，然后重新給它命名，它們?nèi)匀槐热腔蛩髂岜阋说枚?，所以人們買(mǎi)了它們。他們的手機(jī)沒(méi)有太多的一致性，因?yàn)樗麄儗?duì)生產(chǎn)過(guò)程沒(méi)有太多的控制權(quán)。他們很少使用高通芯片。所以當(dāng)小米第一次進(jìn)入印度市場(chǎng)時(shí)，沒(méi)有其他公司能夠在價(jià)格與硬件的性?xún)r(jià)比上與他們保持一致。
現(xiàn)在情況變了。在硬件和價(jià)格方面，還有許多其他品牌可以與小米匹敵—聯(lián)想、摩托羅拉、華為。

小米仍然優(yōu)于其他公司的地方是在低于1萬(wàn)的市場(chǎng)。他們比其他公司更關(guān)注這一細(xì)分市場(chǎng)，并通過(guò)每月持續(xù)銷(xiāo)售數(shù)百萬(wàn)套產(chǎn)品來(lái)彌補(bǔ)每一套產(chǎn)品的低利潤(rùn)率。
我認(rèn)為我想說(shuō)的可以用這個(gè)來(lái)總結(jié)。
我最近花了一萬(wàn)三買(mǎi)了一臺(tái)聯(lián)想P2。規(guī)格方面，它幾乎類(lèi)似于售價(jià)一萬(wàn)一的紅米NOTE 4。對(duì)于額外的兩千，我得到了更好的顯示屏（AMOLED屏幕）和更好的電池（5100mah）。

兩年前，當(dāng)紅米note 3發(fā)布時(shí)，即使你多花了3千，也沒(méi)有一款手機(jī)的性能接近它。
3年前，這種競(jìng)爭(zhēng)幾乎不存在。如果你想買(mǎi)的是廉價(jià)智能手機(jī)，要么你買(mǎi)的是小米（或者后悔沒(méi)買(mǎi)小米）
我的觀點(diǎn)是，競(jìng)爭(zhēng)正在迎頭趕上，小米不再是廉價(jià)智能手機(jī)的唯一選擇。
但它仍然是最好的選擇之一。

Abhishek Pandey
To answer this question i will share a situation with you.
When i was preparing for my JEE that time I was also taking private tution from a Physics teacher for few months.One day I reached early morning at my class and since sir had not came i started reading Dainik Bhaskar newspaper. At the front page of Dainik Bhaskar i noticed a small strip of advertisement of Xiaomi Redmi Note 5. I didn''t took that seriously.After a while Sir came and he started reading newspaper.Then he asked me why Xiaomi Brand is so popular and cheap in India. I gave some lame points to answer the question.
But in the middle Sir stopped me and told me that if you want to know the answer of this question then you will also have to think like Xiaomi.
Xiaomi has done a good analysis of Indian Market similar to Micromax but Micromax has a short sighted view of Indian Market.
Xioami got a right view that majority of Indian people want Quantity rather than Quality in hardware sector.
So it started giving its smartphones with high end software but low end hardware.Like Xiaomi regularly gives high end processors but it when it comes to screen they do not use good and upxed gorilla glass.
But the major thing sir told me about advertisements.He told me that Xiaomi does not spend its money in ads.Rather in place of ads it regularly gives upxes to its phones.Here Micromax was left behind Xiaomi as Micromax also gave good phones but rarely gave upxes to their phones.Due to this Micromax customer developed a outdated view of Micromax whereas Xiaomi doesn''t let its customers cut from latest softwares upxes.Now Micromax is past and Xiaomi is present.
Xiaomi spends very less amount of money on ads. Another masterstroke from Xiaomi was the false Made in India brand. In reality the parts were exported from china and they were assembled in India.

小米花在廣告上的錢(qián)非常少。小米的另一個(gè)妙招是虛假的印度制造。實(shí)際上，這些零配件是從中國(guó)進(jìn)口的，在印度組裝。
但印度大眾對(duì)“印度制造”品牌如此著迷，以至于他們認(rèn)為小米是在推動(dòng)“印度制造”，也證明了這個(gè)也可以作為小米的一個(gè)加分點(diǎn)。
同樣地，也有許多微小的原因，但他們不值得討論。小米提供廉價(jià)手機(jī)，每部手機(jī)的利潤(rùn)也低于其他公司。
我希望你喜歡這個(gè)答案。