Relationships ?at Scale

The Four-Step Influencer Marketing Framework

Step 1: Marketing objective, target audience, and definition of success

The four campaign types

Attention campaign

Interest campaign

Action campaign

Content campaign

Step 2: The right campaign strategy

Step 3: Creativity, creators, and content

Step 4: Budget, targets, and media planning

Measuring What Matters

Amplify your influencer marketing with branded content ads

consumers are not paying for content with their money, but rather their attention, and suddenly, there’s an attention economy

full collaboration with the creators and ?influencers you engage for your campaign

the creator should use the ?offi-cial branded content tool and tag you as their business partner