How Meta’s AI Fell Behind?

視頻：https://www.youtube.com/watch?v=rV-jv9SyQ8A&t=4s

學(xué)習(xí)文稿：

Despite the company's early initiatives into AI about a decade ago, Facebook’s parent company, Meta, is now playing catch-up with its competitors such as OpenAI, Microsoft, and Google. This has been triggered by the release of ChatGPT, a new development in AI that led to a massive realization within the industry.

Reacting to this wake-up call, Mark Zuckerberg, CEO of Meta, and his team have now set up a dedicated group for AI within the company, focusing primarily on generative AI. This new AI technology will be instrumental in developing future products. Despite these efforts, any tangible consumer-level output is yet to be seen, although the company has announced a chatbot, MetaMate, which is being tested internally.

雖然早在十年前，F(xiàn)acebook的母公司Meta就已經(jīng)涉足AI領(lǐng)域，但在與OpenAI、微軟和谷歌等競(jìng)爭(zhēng)對(duì)手的角逐中，Meta現(xiàn)在卻面臨著趕超的壓力。這個(gè)轉(zhuǎn)折點(diǎn)源于ChatGPT的問世，這款新型AI產(chǎn)品在行業(yè)內(nèi)引發(fā)了強(qiáng)烈反響。

在意識(shí)到AI的重要性后，Meta的CEO馬克·扎克伯格和他的團(tuán)隊(duì)在公司內(nèi)部成立了專門的AI團(tuán)隊(duì)，主要聚焦于發(fā)展生成式AI。這項(xiàng)新的AI技術(shù)將對(duì)未來產(chǎn)品的開發(fā)起到關(guān)鍵作用。然而，盡管Meta努力投入，消費(fèi)者仍未看到具有切實(shí)影響的成果，雖然公司已經(jīng)公開了正在內(nèi)部測(cè)試的聊天機(jī)器人MetaMate。

Looking ahead, Meta plans to use AI to create chatbots for messaging services like WhatsApp and Messenger, use generative AI to produce content for Facebook and Instagram, and build tools to aid advertisers in creating ads more easily. They also intend to use generative AI to help users construct elements for the metaverse.

However, with many companies bolstering their AI capabilities, Meta faces a talent challenge. This is due to the increased demand for AI experts, coupled with some level of employee turnover at Meta due to layoffs and burnout. It is essential for Meta to stay competitive in AI to avoid being overtaken by other social media companies.

從長(zhǎng)遠(yuǎn)來看，Meta計(jì)劃利用AI技術(shù)開發(fā)出一些應(yīng)用于WhatsApp和Messenger的聊天機(jī)器人，用生成式AI創(chuàng)造適合Facebook和Instagram的內(nèi)容，同時(shí)幫助廣告商更輕松地創(chuàng)建廣告。他們還有意利用生成式AI來協(xié)助用戶為元宇宙構(gòu)建元素。

然而，隨著眾多公司紛紛加強(qiáng)他們的AI實(shí)力，Meta面臨著人才方面的挑戰(zhàn)。因?yàn)樾枨蠹ぴ鲆约耙恍﹩T工由于被裁員或過勞而離職，AI領(lǐng)域的專家人才變得供不應(yīng)求。如果Meta不能保持在AI競(jìng)賽中的競(jìng)爭(zhēng)力，它可能會(huì)被其他社交媒體公司超過。

重點(diǎn)表達(dá)：

1. Playing catch-up: Trying hard to reach the same level as competitors after falling behind.
2. Example: "After their initial failure, the company is now playing catch-up in the smartphone market."
3. Wake-up call: An event that triggers recognition of the urgent need for action.
4. Example: "The financial crisis was a wake-up call for many investors."
5. Tangible output: Clear and noticeable effects or results.
6. Example: "Although the team worked hard, their efforts had no tangible output."
7. Bolster: To strengthen or reinforce.
8. Example: "The company is hiring new staff to bolster its customer service department."
9. Employee turnover: The number or percentage of workers who leave an organization and are replaced by new employees.
10. Example: "High employee turnover can be a sign of a company's poor management."