「釋義」

投資期限是指從開始投資到預(yù)先確定的投資回收日為止的期限。

除了關(guān)注收益與風(fēng)險等指標(biāo)之外，投資最易忽視的是時間。這個時間用專業(yè)的話說就是“投資期限”。投資期限很大程度上決定了資產(chǎn)配置的前提——風(fēng)險承受能力。

「應(yīng)用場景」

我們目前所處的世界里，顧客變得越來越有權(quán)力、要求也越來越多。他們有能力取得更多選項、得到有關(guān)這些選項的更多信息。而且如果他們的需求未獲滿足，則會輕易轉(zhuǎn)換到另一家供應(yīng)商。概括地說，就是大眾對機(jī)構(gòu)的信任正逐漸喪失。人們越來越關(guān)心企業(yè)和其他組織如何追求自身利益，這些利益通常是以犧牲顧客的需求和利益為代價。

We live in a world where customers are becoming more powerful and demanding. They have the ability to access more options, gain more information about those options, and switch from one vendor to another easily if their needs are not being met. More broadly, trust is eroding in our institutions. People are increasingly tuned in to how companies and others are pursuing their own interests, often at the expense of the needs and interests of their customers.

這有一部分是全球競爭加劇造成的結(jié)果。隨著企業(yè)面臨日益增加的績效壓力，投資期限縮短，變得過度在意內(nèi)部的效率。

In part, this is the result of intensifying global competition. As companies experience mounting performance pressure, their time horizons shrink, and they become obsessed with internal efficiency.

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以上文字選自?Every Company Needs a Narrative

約翰·哈格爾三世（John Hagel III）|?文

馬冰侖?丨編輯?