西巴爾干 - 產(chǎn)業(yè)品牌

正如我們在之前一篇關于西巴爾干DLC的文章中所承諾的，今天我們想要展示由我們才華橫溢的圖形設計師為這項地圖擴展制作的幾個產(chǎn)業(yè)品牌的設計概念。

具體來說，讓我們與 Karina?和 Adel?坐下來聊一聊，問問他們在創(chuàng)作這些品牌時的想法吧。希望大家喜歡了解他們對于如何在視覺上呈現(xiàn)這些公司的思路。

家具廠 - JASTUK（Karina）

JASTUK，一座家具廠，它將在西巴爾干國家拓展業(yè)務?！癑ASTUK”這個名字表示“枕頭”的意思，所以我在設計 logo?時重點關注與枕頭形狀的聯(lián)系。

起初，我想象 JASTUK?是一個有趣的品牌，激起友好聯(lián)系并與期望裝修房屋的顧客建立信任。正如大家可以看到的多個版本的 logo，它們都是有趣的枕頭形狀，另外在字母“U”上加一個點來呈現(xiàn)笑臉的樣子。首版 logo?以黃色、紫色作為主色調(diào)。

不過，我后來選擇了一個截然不同的思路，賦予 JASTUK?奢華的感覺。我轉(zhuǎn)為使用單色調(diào)，并選擇了一款優(yōu)雅的字體。這時我意識到 JASTUK?應當流露優(yōu)雅、平靜的感覺，而非趣味與活力。

河港 - Luka DunaVia（Karina）

這座河港是專為西巴爾干DLC制作的。在設計期間，我的關注點主要是給予該公司現(xiàn)代、高端、簡約的感覺。我為該公司的名稱選擇了幾何無襯線字體，并嘗試使用船舶、波浪的造型，因為這與河港相關。

為了呈現(xiàn)想要得到的聯(lián)系，極簡主義方法似乎是最佳選擇。因此，我堅持使用一種顏色以實現(xiàn)整體簡潔。極簡主義風格遵循“少即是多”的原則，這便是為何船舶與波浪以抽象線條形式呈現(xiàn)的原因。

在白色空間內(nèi)融入波浪的版本成為最清晰明了、最抓眼球的選擇。當然，我也禁不住將這一波浪元素融入河港的圖騰之中。希望你們喜歡 Luka DunaVia?河港呈現(xiàn)的高端、獨特的感覺！

食品加工 - Vesna（Karina）

Vesna，位于巴爾干地區(qū)的食品加工公司，是一個在此行業(yè)內(nèi)具有長久歷史的品牌。對于它的設計，我們希望喚起快樂懷舊、童年回憶、甜蜜、家庭時刻。

這款獨特設計的 logo?具有漸變、描邊及各種形狀，在現(xiàn)代圖形世界中似乎顯得有些過時。但這就是我們想要達到的效果。由于 Vesna?與食品相關，其 logo?需要表現(xiàn)出友好、生態(tài)的面貌，并且具有許多食品產(chǎn)業(yè)鏈公司的特征。為了實現(xiàn)這些，我們對公司名稱使用圓角、干凈的字體，并融入葉子的元素，與品牌搭建起自然、生態(tài)的聯(lián)系。

建筑材料倉庫 - BETUNIJA（Karina）

建筑材料倉庫的名稱由表示混凝土的單詞“beton”與牽牛花（在一些巴爾干語言中寫作“petunija”）的單詞組合而成。將這兩種具有不同感覺的元素組合為一個 Logo?不是一件簡單的事情，所以我希望了解搭建對于最終效果的反饋。

最初，我關注于有關建筑行業(yè)的聯(lián)系，因為這是 BETUNIJA?的專業(yè)領域。為了傳遞粗狂、剛強的感覺，我選擇了方形無襯線字體，呈現(xiàn)穩(wěn)固、堅硬、力量的感覺。Logo?的主色調(diào)確定為牽?；ǖ某Ｒ婎伾?，即紫色。牽?；ǖ男螤畋旧碜鳛?logo?的主要符號，但它必須轉(zhuǎn)變?yōu)槌橄蟮?、有棱角的，甚至尖銳的形狀，從而避免任何女性化的含義。Logo?中的“花瓣”也是建筑材料商店常見的代表彩色地圖的符號。

鋸木廠 - CRNO DRVO（Karina）

CRNO DRVO?鋸木廠，最初意思是可在黑山發(fā)現(xiàn)的“烏木”。在網(wǎng)上搜集 logo?靈感時，我留意到最常用的符號是鋸子、樅，或者一把斧頭，就是這樣。然而，我想要通過關注木頭本身，尤其是原木的形狀，以此獲得更有創(chuàng)意的表現(xiàn)形式。我的目標是打造一個酷的品牌，它自豪于自己的工作并想要向世界展現(xiàn)。

為了達成這一點，我仔細選擇了黑、黃色彩組合。黑色是不會過時的顏色，超越潮流并傳遞力量、守禮、聲望的感覺。黃色則是另一種風格，喚起喜悅、開心的感覺，是一種引人注意的顏色。對于該 logo?的字體，我選擇了簡單的款式，線條一般保持不相連，反映原木的自然紋理。

車輛公司 - Larus（Adel）

制作“Larus” logo?的過程相當具有挑戰(zhàn)性且有趣。我花費了許多時間試驗不同想法與款式。每款 logo?都經(jīng)過精心設計以抓住該公司的精髓。“Larus”表示“海鷗”。對于這樣的公司，它象征著與自然的聯(lián)系，為該公司的車輛賦予雅致、輕快的感覺。

在這款 logo?的制作階段，我與我的團隊負責人進行了多次談論，我們目標是呈現(xiàn)一個能夠給玩家們留下印象的設計。在下方圖片中，大家可以看到該 logo?的不同變體，以及最終實現(xiàn)的效果。

重工業(yè) - Syllurgy（Adel）

在為重工業(yè)公司“Syllurgy”設計 logo?時，我的目標是傳遞未來感，并在視覺上呈現(xiàn)能源的概念。最初想法圍繞著運動、動力概念展開，所以我考慮使用一個旋轉(zhuǎn)的圓形作為主要元素。

然而在 logo?制作階段，我決定改變想法，將使用兩塊互補的金屬片作為設計元素的想法畫出來。這個設計給人力量、穩(wěn)定的印象，并體現(xiàn)與重工業(yè)領域相互作用、相互聯(lián)系的重要性。

總之，以兩塊互補的金屬片為元素的“Syllurgy” logo?彰顯強大與動力，表達一家重工業(yè)領域的公司在能源、相互作用方面的特點。

連鎖超市 - Villco（Adel）

在為連鎖超市“Villco”設計 logo?時，我的目標是制作一個能夠反映家庭在雜貨店獲得愉快體驗的友好設計。我希望 logo?喚起溫暖、舒適的感覺，讓顧客們獲得美好的購物體驗。

該 logo?的其中一個關鍵元素是位于右上角的黃色圓形，代表冉冉升起的太陽，指代顧客們在早晨來到這座大型超市，以陽光、美好的購物之旅開啟新的一天。這項元素也表示新的開始，以及“Villco”提供高質(zhì)量的產(chǎn)品與服務。

Villco?為顧客帶來充滿陽光與愉快的超市體驗。我在這過程中獲得了極大的樂趣。這項特別設計尤其令人喜悅，并激發(fā)我享受制作友好、親切的 logo?的機會。

鐵路公司 - Balkan Loco（Adel）

這是對舊的“Balkan Loco” logo?的重新設計。在制作過程中，我從歐洲現(xiàn)有的鐵路公司汲取靈感。我的目標是設計一款極簡、大氣的 logo，并且需要適合在火車、員工制服上使用。

制作這款 logo?的過程相當快。我通過研究與分析市場，理解了適合鐵路產(chǎn)業(yè)最有效的設計方案。隨后，我開始制作不同的 logo?變體，試驗各種形狀、顏色及組合。

最終選定的 logo?同時具備極簡、嚴謹風格。

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Shuttling?公司 - Shuttle Cola（Adel）

太空概念在我看來是一個很好的想法，能夠讓產(chǎn)品在美國市場更具吸引力。做一條有關宇航員的廣告，他在赤道上喝著可樂并渴望回家，這是一個很棒的想法。因此，我決定在創(chuàng)作這個品牌時使用太空主題元素。

該 log?的主要元素是航天飛機的圖案，象征非地球般的豐富口味與產(chǎn)品吸引力。這項元素補足了太空主題的整體概念，并增添了視覺上的趣味性。

為了傳遞復古風格，我使用了具有懷舊感的字體，強調(diào)品牌的經(jīng)典與文化意義，打造與經(jīng)典可樂等產(chǎn)品的聯(lián)系。

“Shuttle Cola”是我制作過最喜愛的品牌，我真的喜歡在我的工作中使用這個品牌。

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輕工業(yè) - Eumefa（Adel）

在為“Eumefa”（一家輕工業(yè)領域的公司）制作 logo?時，我想要強調(diào)其產(chǎn)業(yè)領域，并將代表科學的圖案融入設計之中。我想到一個將原子或晶體點陣視覺化的想法，以此傳遞科學探索或技術進步的概念。

如果大家想了解有關 Karina?與 Adel?的內(nèi)容，或者 SCS?的概念藝術，請查看我們關于這一主題的“幕后”系列文章。我們迫不及待地想向大家展示更多來自即將到來的西巴爾干DLC的內(nèi)容，所以請在微博關注我們，保持獲知所有最新消息。

請注意，所有設計概念仍處于“開發(fā)中階段”，它們可能在最終呈現(xiàn)上存在差異。

West Balkans - Industry Brands

As promised in one of the previous blog posts dedicated to the?West Balkans DLC, we’d now like to showcase concepts of several industry brands created for this map expansion by two of our very talented graphic designers.

Specifically, we sat down with Karina and Adel and asked them about their motivations behind creating the brands. We hope you will enjoy reading their thoughts about the way the companies will be visually represented.

Furniture factory - JASTUK (Karina)

JASTUK, a furniture factory, will expand its presence in the Balkan countries. Since the name "Jastuk" means "pillow," I focused on incorporating pillow shapes during the logo design process.

Initially, I envisioned JASTUK as a playful brand that aims to evoke friendly associations and build trust with customers looking to furnish their homes. As you can see in the logo versions, there are fun pillow shapes, and dots have been added to the letter "U" to create the appearance of a smiling face. The first logo versions used a yellow and purple color palette.

However, I later opted for a completely different approach, giving JASTUK a luxurious touch. I switched to a monochromatic color scheme and chose an elegant font. That's when I realized JASTUK should exude gracefulness and a calming vibe rather than playfulness and vibrancy.

River port - Luka DunaVia (Karina)

This river port was specifically created for the West Balkans DLC. During the design process, my focus was mainly on giving this company a modern, premium, and simple feel. I chose a geometric sans-serif typeface for the company name and then played with the shapes of a boat and waves, as they are associated with river ports.

For the desired associations, a minimalistic approach seemed to be the best choice. Therefore, I stuck with one color to embrace the overall simplicity. The minimalistic style follows the principle of 'less is more,' which is why the boat and waves are represented as abstract forms made of lines.

The version that incorporates white space for the waves appeared to be the clearest and most eye-catching one. Of course, I couldn't resist incorporating this wave element into the totem of the river port as well. I hope you will enjoy the luxury and unique atmosphere of Luka DunaVia river port!

Food processing - Vesna (Karina)

Vesna, the food processing company in the Balkans, emerged as a brand with a long-standing history in the business. For its design, we aimed to evoke a sense of happy nostalgia, reminiscent of childhood, sweets, and family moments.

The intentionally designed logo features gradients, strokes, and various shapes that may appear outdated in the world of modern graphics. However, this was precisely the effect we wanted to achieve. As Vesna is associated with food, the logo needed to convey a friendly and ecological appearance, characteristic of many food chain companies. To accomplish this, we used a rounded and clean font for the name and incorporated leaf elements to establish a natural and ecological connection with the brand.

Building material storage - BETUNIJA (Karina)

The name of the building material storage was created by combining the word 'beton,' which stands for concrete, with the petunia flower, known as 'petunija' in some Balkan languages. Combining two elements with such contrasting vibes into one logo was not an easy task, so I'm eager to hear your feedback on the final result.

Firstly, I focused on associations related to the construction industry, as this is the area of BETUNIJA's expertise. To convey a sense of brutalism and masculinity, I selected a square geometric sans-serif font, which evokes feelings of stability, persistence, and strength. The color palette was determined based on the common color of petunias, which is purple. The petunia shape itself serves as the main symbol in the logo, but it has been modified into an abstract, angular, and even sharp form to avoid any feminine connotations. The 'flower petals' in the logo also function as symbols representing color maps commonly found in building materials shops.

Sawmill - CRNO DRVO (Karina)

The sawmill CRNO RDVO, which literally means 'black wood,' can be found in Montenegro. While browsing the internet for logo inspiration, I noticed that the most common symbols used were a saw, fir tree, or an axe, and that was it. However, I wanted to take a more original approach by focusing on the wood itself, specifically the shape of a log. My goal was to create a cool brand that takes pride in its work and wants to showcase it to the world.

To achieve this, I carefully selected a black and yellow color combination. Black is a timeless color that transcends trends and conveys power, formality, and prestige. Yellow, on the other hand, evokes feelings of joy and happiness and serves as an attention-grabbing accent color. For the logo's font, I opted for simplicity, with lines that often remain unconnected, mirroring the natural patterns found inside a wood log.

Vehicle Company - Larus (Adel)

The process of creating the "Larus" logo proved to be quite challenging and engaging. I spent a lot of time experimenting with different ideas and variations. Each logo concept was meticulously crafted to capture the essence of the company. “Larus” means "seagull". For that company, it symbolizes a connection with nature and imbues the company's vehicles with grace and lightness.

During the logo development process, I engaged in numerous discussions with my team lead, so we aimed to create a design that would leave an impression on players. In the picture, you can see variations of this logo and the end result that was finally approved.

Heavy Industry - Syllurgy (Adel)

When creating the logo for the company "Syllurgy” which operates in heavy industry, aimed to convey a futuristic appearance and visually represent the concept of energy. The initial idea revolved around the notion of movement and dynamics, so I considered using a rotating circle as the main illustrative element.

However, during the logo development process, I decided to change the concept and visualize the idea using two pieces of metal that complement each other. This approach creates an impression of strength and stability while embodying the importance of interaction and interconnectedness within the field of heavy industry.

Overall, the "Syllurgy” logo with two complementary pieces of metal represents a strong and dynamic symbol embodying the energy and interaction characteristic of a company operating in the heavy industry sector.

Supermarket Chain - Villco (Adel)

When designing the logo for the "Villco" hypermarket chain, my goal was to create a friendly design that would reflect the enjoyable experience of a family trip for groceries. I wanted the logo to evoke feelings of warmth, and comfort, and invite customers to a positive shopping experience.

One of the key elements of the logo is the yellow circle positioned at the right corner. It symbolizes a rising sun, inviting customers to visit the hypermarket in the morning and start their day with a bright and positive shopping trip. This element also represents the idea of a fresh start and the energetic approach of “Villco” in providing quality products and services.

It invites customers on an exciting journey to the hypermarket, filled with sunny emotions and joy. I derived immense pleasure from the process. This particular design was especially enjoyable and inspiring for me relished the opportunity to create a friendly and welcoming logo.

Railway Company - Balkan Loco (Adel)

This design is a redesign of the old "Balkan Loco” logo. While creating, I drew inspiration from existing railway companies in Europe. My goal was to design a logo that would be minimalist. sleek, and suitable for printing on trains and employee uniforms.

The process of creating the logo was relatively quick. I conducted research and analyzed the market to understand which design solutions would be most effective and fitting for the railway industry. I then began creating different logo variations, experimenting with shapes, colors, and composition.

In the end, the chosen logo combines minimalism and strictness.

Shuttling Company - Shuttle Cola (Adel)

The idea of space came to me as a great concept to make the product more appealing to the American market. U thought that it would be a great idea to make an advert with an astronaut, drinking cola in orbit and longing for home. So I decided to use the space theme while creating the brand.

The main element of the logo features an illustrated space shuttle, symbolizing the nor-earth richness of flavor and the allure of the product. This element complements the overall concept of the space theme and adds visual interest.

To convey a touch of retro style, I used a font with nostalgic undertones, emphasizing the authenticity and cultural significance of the brand. This creates an association with classic colas and adds.

“Shuttle Cola" is my favorite brand that I created, I really enjoy using this brand in my works.

Light Industry - Eumefa (Adel)

When creating the logo for "Eumefa,” a company in the light industrial sector, I wanted to emphasize the industrial sphere and incorporate scientific motifs into the design. I came up with the idea of visualizing an atom or a crystalline lattice to convey a sense of scientific exploration and technological progress.

If you’d like to know more about Karina and Adel or the concept art at SCS in general, make sure to visit our?Under the Hood blog post?about this very topic. That being said, we can’t wait to show you more from the upcoming?West Balkans DLC, so follow us on social media (Twitter,?Instagram,?Facebook,?TikTok) to always stay in touch with all the latest news.

Please mind all the concepts are currently a "work in progress" and they might be different in the final version.