今天我們聊一聊該如何通過郵件告知忠實客戶價格變動，并最大程度防止客戶流失呢？

1提前告知客戶

在漲價前，要預先給客戶通知，最好提前1-2個月，并做詳細的說明，留給客戶充足的時間來調整他的銷售價格。

2明確提價的原因

如果客戶已經(jīng)購買同一種產(chǎn)品幾個月或幾年了，這使得你和外貿(mào)客戶強調產(chǎn)品質量的重要性至關重要。

例如，隨著一些原材料越來越稀缺和昂貴，為了保持產(chǎn)品的質量，被迫提高使用這些材料的產(chǎn)品的價格。

3給報價有效期

有些材料波動大的產(chǎn)品，在報價的時候，要給客戶一個報價有效期限。這樣當你調整價格時，可以以此為依據(jù)與客戶溝通。

另外，也最好確定整個公司都知道漲價的消息，在成本差異、理由和物流等方面保持一致的聲音，避免一些不必要的麻煩。

"郵件模板“

01溝通告知

Hi，XXX,

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.

As you see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible.

Our peers, that is, other suppliers, have raised prices with their customers last month, and we have been waiting for the exchange rate to rising, because in this case, we will not increase the price, but unfortunately, the exchange rate is still falling.

In desperation, we consulting with you. Our proposal is fair to both parties, and we hope you will consider it again.

Thanks, my dear sir. Hope we can have good and long cooperation.

Sincerely,

Your Name

02報價有效期

Dear XXX,

Thanks a lot for your email & sharing me the information.

I fully understand your situation, and know that you have quoted your customer based on the price quoted you on XXX (date). I attach the price here for your reference. You may notice that the validity of the price is on XXX(date).

You know, the material cost of XXXX fluctuate frequently, it has already gone up XX%. Our cost grows up even more considering also other aspects like RMB exchange rate goes up versus USD, the quick increase of the labor, transportation and energy.

Anyway, we treasure you much as a very valuable customer, and know that you have followed this customer hard, we would like to give you a most special discount of X%. I also would very much appreciate your kind understanding: at this price, we almost have no profit, just for you to maintain the good customer relationship, and get more orders for us in the future.

Sincerely,

Your Name

成功的單子可能千篇一律，但客戶的需求總是各有不同。對于外貿(mào)人來說，應該掌握的是整合以及靈活。什么意思？ 就是在模板上，即根據(jù)自己的行業(yè)、公司、產(chǎn)品情況以及自身的經(jīng)驗判斷進行調整和完善，做出一套適用于自己的郵件模板。這樣能讓自己在以后每一次與客戶進行郵件溝通的時候都能夠高效省時，最大程度上提升客戶開發(fā)跟進工作的整體效率和效果。