Her World Her Rules

FIBA國(guó)際籃聯(lián)的合作伙伴TCL的合作促進(jìn)了很多地區(qū)的女子籃球發(fā)展。目前TCL也發(fā)起了許多項(xiàng)目來進(jìn)一步促進(jìn)女子籃球，【Break & Believe】便是其中之一，與之合作的是【Her World Her Rules】。

TCL, a partner of FIBA, has promoted the development of women and girls'?basketball in many regions. TCL has also launched a number of programs to further promote women and girls'?basketball, one of which is【Break & Believe】, in partnership with【Her World Her Rules】.

TCL科技是一家中國(guó)電子公司，名字取自Telephone?Communication?Limited的首字母。TCL的產(chǎn)品包括電視機(jī)、手機(jī)、空調(diào)、洗衣機(jī)、冰箱和小家電。通過這些電子產(chǎn)品，TCL和FIBA的合作可以將自身的理念和目的傳播給更多的人，讓跟多的人看到并支持女子籃球體育。與此同時(shí)，TCL在全球啟動(dòng)【TCL for Her】品牌活動(dòng)，以此來展現(xiàn)女性力量，并通過支持像女子籃球項(xiàng)目這樣的活動(dòng)，幫助更多的女性實(shí)現(xiàn)自己的夢(mèng)想。

TCL Technologies is a Chinese electronics company that takes its name from the initials of?Telephone?Communication?Limited, whose products include televisions, cell phones, air conditioners, washing machines, refrigerators and small appliances. Through these electronic products, the cooperation between TCL and FIBA can spread its idea and purpose to more people, so that more people can see and support women and girls'?basketball. At the same time, TCL launched the【TCL for Her】brand campaign globally to show women's power and help more women achieve their dreams by supporting activities such as women's basketball programs.

在了解了TCL以及其與FIBA的合作之后，讓我們重點(diǎn)來了解一下Her World Her Rules吧。

After learning about TCL and its cooperation with FIBA, let's focus on learning about the Her World Her Rules program.

主要目的

Main Goal

Her World Her Rules項(xiàng)目的首要目的便是通過各種各樣的活動(dòng)，例如視頻中的籃球訓(xùn)練營(yíng)，招募更多球員，給更多熱愛籃球的初學(xué)者一些打球的機(jī)會(huì)以及平臺(tái)，從而增加女孩們對(duì)籃球這項(xiàng)運(yùn)動(dòng)的參與，以及大眾對(duì)女子籃球的關(guān)注度。此項(xiàng)目也是FIBA國(guó)際籃聯(lián)在女子籃球這個(gè)領(lǐng)域中最受認(rèn)可的項(xiàng)目之一。除了籃球訓(xùn)練營(yíng)之外，社交媒體活動(dòng)也是推動(dòng)女子籃球的殺手锏之一。

?The primary goal of the Her World Her Rules program is to increase girls' participation in basketball and public awareness of women's basketball by recruiting more players and giving more beginner basketball players the opportunity to play through various activities, such as the basketball camps in the video. This program is also one of the most recognized programs in the field of women's basketball by FIBA. In addition to basketball camps, social media campaigns are one of the killer applications to promote women's basketball.

在Her World Her Rules中，籃球充當(dāng)著團(tuán)結(jié)婦女和女孩的紐帶，并且?guī)椭逃?-15歲的女學(xué)生關(guān)于生活的知識(shí)。女孩們不僅僅收獲了籃球的樂趣和技巧，還學(xué)會(huì)了人生的道理，例如要自信，要勇敢，要為自己發(fā)聲。

In Her World Her Rules, basketball serves as a link to unite women and girls and helps educate female students ages 6-15 about life. The girls not only gain the fun and skills of basketball, but also learn life lessons such as being confident, being brave and being a voice for themselves.

關(guān)于視頻

About the video

在視頻中，我們常聽到一句話，“歡迎來到我們的游樂場(chǎng)”。觀看視頻的觀眾們都是被邀請(qǐng)的那一位。我們可以感知到烏干達(dá)女孩們打籃球的快樂，而她們所希望的是我們一起加入其中，感知籃球的樂趣。視頻中的女孩們，放下家務(wù)，帶著孩子，甚至是離開孩子，學(xué)習(xí)籃球基礎(chǔ)技巧，同時(shí)也在學(xué)習(xí)著生活技巧。雖然艱難，但只要有女孩們從家里進(jìn)進(jìn)出出來到這個(gè)訓(xùn)練營(yíng)，就代表了成功。

In the video, we often hear the phrase, "Welcome to our playground". The interviewees in the video are the ones who were invited. We can perceive the joy of the Ugandan girls playing basketball, and what they want is for more girls?to join in and perceive the fun of basketball together. The girls in the video were putting aside?their chores, bringing their kids, or leaving their kids, to learn the basics of basketball, but also to learn life skills. It could be?tough, but just having the girls come in and out of their homes to this camp represents success.

籃球場(chǎng)上除了運(yùn)動(dòng)員，也包含著裁判員以及初級(jí)教練，女孩們有著選擇的權(quán)利。在學(xué)習(xí)籃球基礎(chǔ)技巧之外，女孩們還可以學(xué)習(xí)如何判罰比賽，如何成為教練員。大家都堅(jiān)信，這些烏干達(dá)女孩遲早可以帶著自己的籃球隊(duì)伍走出國(guó)門。

The basketball court contains not only players, but also referees and junior coaches, and the girls have a choice. In addition to learning the basic basketball skills, the girls can learn how to officiate?a game and how to become a coach. We all believe that sooner or later these Ugandan girls can take their basketball team out of the country internationally.

烏干達(dá)籃球訓(xùn)練營(yíng)不試圖培養(yǎng)籃球頂尖運(yùn)動(dòng)員，而是一個(gè)多元化的運(yùn)動(dòng)員，培養(yǎng)女孩們擁有一個(gè)完美的人生。女孩們將籃球技術(shù)融入生活，漸漸地從中明白了自身身體的重要性，健康的重要性，以及權(quán)利的重要性。通過學(xué)習(xí)，女孩們終會(huì)成為未來的領(lǐng)導(dǎo)者。

The Uganda Basketball Camp does not try to produce top basketball players, but a diverse group of athletes who train girls to have the kind of?life they want. The girls incorporate basketball skills into their lives and gradually learn from them the importance of their bodies, the importance of their health, and the importance of their rights. Through learning, the girls will eventually become the leaders of tomorrow.

總結(jié)

Summary

烏干達(dá)相對(duì)于其他城市來說相對(duì)落后，無論是教育方面，兒童成長(zhǎng)方面來說都需要更多的幫助?；@球訓(xùn)練營(yíng)看似針對(duì)籃球，但就像Her World Her Rules的名字一樣，這是屬于她們的世界，她們來制定自己人生的規(guī)則，而不是被傳統(tǒng)的理念永遠(yuǎn)束縛在那，失去自己上學(xué)的權(quán)利，過好自己人生的權(quán)利。做自己的領(lǐng)導(dǎo)者，作未來的領(lǐng)導(dǎo)者，我相信這些女孩們會(huì)在未來的生活里運(yùn)用到無數(shù)個(gè)通過籃球?qū)W到的人生道理。而作為女子體育的社群的我們，也能通過她們的經(jīng)歷感受到體育的力量、熱愛的力量。最后，歡迎來到屬于每一個(gè)人的游樂場(chǎng)。

Uganda is relatively backward compared to other cities and needs more help in terms of both education and child development. The basketball camp may seem to be for basketball, but like the name Her World Her Rules, this is their world, and they are making the rules of their own lives, instead of being bound by traditional ideas, losing their rights to go to school and live their own lives. To be their own leaders, to be the leaders of the future, I believe these girls will apply countless life lessons learned through basketball in their future lives. And as community members, we can also feel the power of sports, the power of love, through their experiences. Finally, welcome to a playground that belongs to everyone.