Brief Introduction

Short video platform, as the most popular social software nowadays, covers a wide range of people, has covered the whole age group, and is known to have a huge user base in the world now. The emergence of short video platforms has added a new form of entertainment for people, breaking the structural framework of traditional media and new media self-media, but at the same time, short video platforms have also brought a lot of troubles to our daily life. The author is a university student, and the purpose of this paper is to promote it on mainstream social media from a scientific point of view, hoping that more people will pay attention to this matter and draw people's attention to it.

The environment shapes people's actions.

B. F. Skinner

In the Skinner box test experiment, researchers gave mice a box that could be used for observation, an electrically charged control rod, and a savings device filled with food, and by controlling for variables, the experimenters concluded

Experiment 1: A hungry mouse was placed in a box with a button, and every time the button was pressed, food would fall down.

Experiment 2: A mouse is placed in a box with a button, and each time the mouse does not press the button, the box is not energized.

Experiment 3: put a very hungry mouse into the Skinner box, from the beginning food will keep falling, gradually reduce to every 1 minute to press the button, you have a chance to get food.

Experiment 4: Put a very hungry mouse into the Skinner box and press the button several times, the probability of dropping food.

Results.

Experiment 1, mice learned to press the button by themselves

Experiment 2, mice learned to press the button

Experiment 3. mice kept pressing the button at first, and after a period of time, mice learned to press the button once every 1 minute

Experiment 4, mice learned to press the button continuously

Experiment 1, mice must get food (reward) every time they pressed the button - mice learned to press the button with low frequency.

Experiment 4 , mice pressed the button probability to get food (reward) - mice learned to press the button with high frequency

Through these two simple experiments, we can learn that the best way to get a person to do something repeatedly is not to ensure that 100% of the reward is available, but to ensure that there is some probability of getting the reward.

People are addicted to short videos for the same reason, and short video platforms are usually designed to gain your time in such a way that:

1.At first, you just want to check the profile or reply to something, or enter the software under the influence of the environment brought by the people around you.

2.You are in the process of using the software and suddenly you are attracted by an interesting video and you can't help but click on it.(The brain starts to secrete dopamine)

3.The clever design of the short video platform lies in the sliding design, by sliding your finger up and down on the phone screen, so that you unknowingly brush a lot of videos.(The amount of dopamine secreted by the brain accumulates and makes you dependent?)

4.Your subconscious mind will remind you that you have other things to do, but the accumulated amount of dopamine production will stimulate your nervous system and make you eager to see the next interesting video.(Generated expectations）

5.By this time you've watched more and more videos, you don't know if the next one is interesting, you don't even know why you should keep watching, even if you see a video you're not interested in, but because you have high enough expectations and a lot of dopamine production, it will keep you watching.(Be addicted?)

6.At this moment, you have been completely caught in the video closed loop: because you adapt to watch short videos can get happy simple logical thinking, more difficult to learn patiently, work, resulting in anxiety - and more and more anxiety, this time you want to soothe this anxiety through pleasure, so you have to start watching short videos to get happy, and eventually because of addiction to video, become more anxious, can not get out of this closed loop.

In,short, because probability issues stimulate the brain to secrete dopamine, people are more likely to become addicted to things that have probability, such as games and gambling.

So at this time, we have successfully entered the era of entertainment to death 2.0.We get meaningless entertainment through short videos + time-limited fast food consumption + fragmented information access. Since the emergence of TV, the cost of receiving information has gradually shortened and the demand for electronic devices has grown, followed by the emergence of computer internet, and now in the 5G era, people have become addicted to it, people's lives have become more fast food, and short video video content has lowered people's IQ. The masses lack critical thinking logic, do not know how to think deeply, seek evidence, data Easier to listen to the media information, like?the Skinner box of rats more easily manipulated, short video platform behind the scenes capital built a cage, and users are lambs to the slaughter.

Although higher education is much more widely available around the world today than it was 10 years ago. But we still need to be conscious of learning, acquiring new knowledge and strengthening our ability to self-reflect.The Analects of Confucius - Xue Er Zeng Zi stated: “Several times a day, I go through much soul-searching and ask myself: “Have I done my best in serving others? Have I been honorable in dealing with friends? Have I reviewed what I’ve been taught?”Isn't that a pleasure?

After you have understood how short videos are addictive, I now recommend you a new program developed by our company that exists as an anti-addiction program system. Please follow my personal blog for more details about it and give us a hand in our campaign for the World Internet Conference 2022.

https://blogs2021.buprojects.uk/yichenliu/