到底什么是新零售 定義：個(gè)人、企業(yè)以互聯(lián)網(wǎng)為依托，通過運(yùn)用大數(shù)據(jù)、人工智能等先進(jìn)技術(shù)手段，對(duì)商品的生產(chǎn)、流通與銷售過程進(jìn)行升級(jí)改造，進(jìn)而重塑業(yè)態(tài)結(jié)構(gòu)與生態(tài)圈，并對(duì)線上服務(wù)、線下體驗(yàn)以及現(xiàn)代物流進(jìn)行深度融合的零售新模式。 新零售本質(zhì)上是技術(shù)賦能和消費(fèi)需求升級(jí)的產(chǎn)物，企業(yè)依托于互聯(lián)網(wǎng)，通過各種新興技術(shù)手段，比如大數(shù)據(jù)分析，人工智能技術(shù)之類的手段，將產(chǎn)品從生產(chǎn)到流通再到銷售的全部過程進(jìn)行一個(gè)升級(jí)，并且對(duì)于整個(gè)零售行業(yè)的結(jié)構(gòu)和產(chǎn)業(yè)生態(tài)圈進(jìn)行重新結(jié)構(gòu)。通過線上服務(wù)線下體驗(yàn)的方式，融和出的一個(gè)新的零售模式。 In fact, if you want to better participate in the layout of new retail, you need to do the following: 1. Online and offline integration Operators need to open up online platforms and offline stores so that the two consumption scenarios can be quickly switched. In this way, while meeting consumers' personalised needs and consumption experience, 開發(fā)邏輯I59分析2OO7案例3O69 it can give operators more business space. This model can be realised in this way: first of all, the online appointment experience model, or through the integration of channels, accurate drainage, and at the same time, through some open platforms, such as applets, e-commerce platforms, etc., accurate positioning and analysis of users, drawing consumer portraits, and through Some groups send gifts and issue coupons to keep a large number of customers. 2. Channel integration, accurate drainage 3. Intelligent scene Online and offline connections can be achieved by using ai/vr and other technologies, smart touch screens and other means to increase consumers' interactivity, 開發(fā)模式：yy625019 so as to improve consumers' shopping experience.